Wolford: New CEO

Wolford Mosaic Net Body ($345) and Organic Net Jumpsuit ($440) on the company website.

Wolford, the Austria-based hosiery and lingerie producer, announced the appointment of  Marco Pozzo as Deputy CEO, starting July 7. Regis Rimbert, the previous CEO, resigned the troubled company in mid January 2025.

Prior to starting at Wolford, Pozzo’s work history includes the co-founding of Mirantico, an Italian producer of backpacks and accessories, work at FontanaArte, a maker of luxury glass and metal lighting and furniture, and a stint as CEO of Driade, an Italian furniture design company, as well as several other posts at European firms.

Wolford’s sales declined in 2024 to 88.37 million euros (m EUR), down from 125.80 m EUR in 2023 and 124.93 m EUR in 2022. The company has also posted significant after tax losses in each of the last four years: -51.67 m EUR in 2024, -30.75 m EUR in 2023, -36.85 m EUR in 2022 and -12.33 m EUR in 2021.

In its 2024 annual report Wolford complained that “throughout the year, the company encountered operational and organizational disruptions across multiple areas of its value chain, including logistics, supply, and internal processes. These challenges intensified in the fourth quarter, which was marked by severe liquidity constraints and heightened instability, leading to a substantial deterioration in business continuity and financial performance.”

In a release earlier this year the company outlined the 2024 sales declines in various territories: “EMEA (-35% vs last year) is the most affected region, followed by Greater China (-27%) and North America (-17%). Wholesale channel experienced the greatest impact (-44%), primarily due to the transition to a new logistics partner, which caused delays in product deliveries.” In the 2024 the company described “163 monobrand points of sale and more than 1,100 retail partners,” and a “global presence in around 45 countries.” It notes in the annual report that the firm was “founded in Bregenz in 1950,” and “has been listed on the Vienna and Frankfurt stock exchanges since 1995. It has been part of Lanvin Group, the international luxury fashion conglomerate established by its Chinese majority shareholder, Fosun, since 2018.”