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Shapeez
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CrissCross Intimates
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Huge Net Loss, 19.2% Sales Drop At La Perla

Mosaic Motif bra ($465) and brief ($240) on the La Perla website.

La Perla Fashion Holding reported a huge net loss for 2019, as sales dropped 19.2% during the year. In 2018 the company had reported a sizable net profit.

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Youmita: Affordable Sleep, Lounge, Robes

“Chill in comfort,” is the message from Youmita to all those women still under quarantine looking for affordable sleepwear, loungewear and robes.

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TLC: Our Customers Came Back In “Droves”

BODY associate publisher Ted Vayos interviewed Tanya Re, who owns TLC Lingerie in Montana with partner Lisa Cetrone, about their retail experiences during the early days of the pandemic. The shop has been in Billings for over 27 years and at the current location for 12.

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Monique Morin: Body Enhancing Lingerie

“For decades, we asked women to have the perfect body to fit into ideal clothes,” began Monique Morin in a recent discussion with BODY. “Obviously, it should be the other way around. We need well-made lingerie that enhance the body.”

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VS Q1 Sales Fall 46%; 250+ Shops Will Close

As it reported first quarter results, L Brands revealed it is planning to close approximately 250 Victoria’s Secret stores across North America over the next several months, as well as significantly more in 2021 and 2022.

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Dreamgirl: Ready For The Store Reopenings

As stores are now reopening across the country, following the government mandated closures due to the pandemic, intimate apparel wholesalers are ramping up efforts to meet the rising demand.

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Sales Ahead Of 2019 In First 5 Days Reopened

Ohio’s nine-location Discount Fashion Warehouse reported that in the first five days since it reopened (following the closure mandated by the state due to the pandemic), sales have been running 62% ahead of the same period last year on a sales per hour basis.

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2019 Operating Loss At Lively Jumps To $11.5M

Sales for the year ended March 31, 2020 at the U.S. division of Wacoal rose modestly while operating income plummeted. One factor in the decline was an $11.5 million dollar operating loss at the company’s recently acquired Lively brand.

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ABG Restricts Naked’s Use Of Frederick’s Label

Naked Brand Group just signed a renewal licensing agreement for Frederick’s of Hollywood that significantly restricts its use of the name. At the same time it is known that label owner Authentic Brand Group (ABG) has recently discussed wholesale use of the FOH license with many other companies.

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Naked: Big Sales Drop, While Losses Continue

Naked Brand Group Limited reported dramatically shrinking sales and growing losses for the year ended January 31, 2020 (which it calls its fiscal 2020).

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Interview: Trousseau Lingerie Mask Project

As part of the response to the pandemic, intimate apparel companies large and small have responded by creating masks and other personal protection equipment. Trousseau Lingerie in Vienna, VA jumped in by sewing its own versions of masks which it donates to health care workers and anyone else in need. BODY associate publisher Ted Vayos interviewed owners Sarah and Michael Wiener.

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Victoria’s Secret Now To Be Stand Alone Firm

L Brands today announced “a mutual agreement with Sycamore Partners to terminate their previously announced transaction,” in which Sycamore was to purchase a 55% stake in its Victoria’s Secret businesses.

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Mapalé Adds Appealing Fashion Mask Collection

Mapalé has just added a collection of masks to its extensive line of lingerie, resort, swim, active and lounge designs.

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Rubie’s Costume Files For Ch. 11 Bankruptcy

Rubie’s Costume Company and several affiliated firms filed voluntary petitions for chapter 11 bankruptcy on the last day of April.

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Wood Helping Stores Sell More Underwear

With the advent of the pandemic men’s undergarment producer Wood Underwear has found new ways to keep its business moving forward and help stores sell more product over the internet. In this interview BODY publisher Nick Monjo asked owner Terresa Zimmerman about these recent efforts.

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Oh La La Cheri On Navigating The Crisis

“We are all severely challenged by the coronavirus pandemic. Everyone in the lingerie and swim business, just like the rest of America,” declared Nicolas Attard, the owner of Oh La La Cheri.

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Soak Wash Now Adding Hand Sanitizer Spray

Soak Wash, which produces a collection of apparel washing products, has just added “a new hand sanitizer spray for its B2B channel.”

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Corin’s Virginia Line: No-Wire Spacer Bra

Corin, the leading Polish producer, will soon ship “a wonderful addition to its Virginia collection that our clients have been waiting for: a no wire spacer cup bra,” declared Tatyana Ponomareva of Valens lingerie, Corin’s U.S. distributor, and the owner of the Pennsylvania specialty shop, Bra Spectrum.

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FTC: Fashion Nova To Pay $9.3M In Refunds

Online retailer Fashion Nova “will pay $9.3 million to settle Federal Trade Commission charges that it didn’t properly notify consumers and give them the chance to cancel their orders when it failed to ship merchandise in a timely manner, and that it illegally used gift cards to compensate consumers for unshipped merchandise instead of providing refunds.”

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Interview: Obsessive Intros New Swim Line

Obsessive, the polish lingerie brand that is expanding its distribution across North America, recently introduced a swim collection. BODY associate publisher Ted Vayos interviewed Karol Macherzyński, the firm’s European sales director, about the line.

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Chambers, Of Journelle Fame, Now At Food52

Claire Chambers, who founded Journelle in 2007, and later sold the lingerie chain to Triumph in 2012, has been appointed chief commercial officer at lifestyle and home space company Food52.

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Sycamore Moves To Terminate VS, Pink Deal

Sycamore Partners sent a notice today to L Brands stating it was terminating its agreement to acquire a 55% interest in Victoria’s Secret.

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Dominique’s Cardin Krummel Passed Away

Cardin Krummel, who worked for almost two decades as a sales executive at Dominique Intimates, passed away on March 17.

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Shapeez Adding Face Masks To Its Collection

Bra maker Shapeez, has converted its factories to the production of face masks, using facilities that would otherwise have remained closed during the Coronavirus crisis.

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LoveSuze: Sexy Lingerie That’s Comfortable Too

“LoveSuze is an intimate apparel brand in which a woman’s sexiest lingerie is also her most comfortable,” founder Suzanne Macbale said of the collection she launched in 2018.

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Noir Handmade: Already Selling In The U.S.

Noir Handmade, a Poland-based intimate apparel and fetish producer, has been expanding sales in North America, and its products are already offered in a number of prominent shops.

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Beverly Hills Naughty Girl: Strong First Year

“Since your last intro article of our brand, we have grown tremendously,” declared Beverly Hills Naughty Girl CEO Isaac Cohen.

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Victoria’s Secret Just Reopened Online Store

VictoriasSecret.com reopened for online business on Thursday, March 26. On Thursday March 19, both Victoria’s Secret and Pink had closed their online stores through March 29. That came shortly after both brands had said they were closing their brick and mortar stores until March 30.

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Corin’s Owners Launch Healthy Bust Foundation

The leaders of Corin, the Polish bra producer, recently demonstrated their special commitment to breast care with the establishment of The Healthy Bust Foundation in September, 2018.

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Receivership For Lise Charmel After Attack

The French brand Lise Charmel is working to “get back on track” after a devastating ransomeware attack in November, 2019 according managing director Olivier Piquet. The cyber assault was followed by the incapacitation of the company for several weeks and then a reorganization filing in a French court on February 27th.

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Calida 2019 Sales Up Slightly; Aubade -2.7%

Calida underwear and intimates sales rose 0.8% in 2019, while at sister lingerie brand Aubade sales slipped 2.7%. Both are divisions of Swiss-based Calida Group, which recently released its annual report.

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Rigby & Peller 2019 Comparable Sales -3.4%

Van de Velde is celebrating its 100th year.

Van de Velde sales fell 4.7% in 2019, to 195.5 million euros (about $216 million at current exchange rates), from 205.2 million euros (about $227 million) in 2018. In addition, sales at its Rigby & Peller stores in the U.S. continued to slide.

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Soma’s Q4 Comps Up 9.4%; Sales Rise 8.2%

Two views of Soma’s new “Vanishing 360 Perfect Coverage Bra” on the website.

Soma’s comparable store sales jumped 9.4% in the thirteen weeks ended February 1, 2020, while comps for the entire fiscal year were up 8.8%.

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Aerie Q4 Comps +26%; Stores Now Total 322

Aerie ‘Real Good’ swimwear from recycled plastic bottles.

Aerie comparable sales jumped 26% in the fourth quarter and 20% for the year ended February 1, 2020. It marked the “fifth straight year of double-digit sales growth” as well as a “28% sales increase” over fiscal 2018, according to Jen Foyle, global brand president for the intimates division of American Eagle Outfitters.

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“My Bra Hurts Me!” How Retailers Respond

It’s a complaint that store personnel hear over and over from customers. “The straps dig into my shoulders.” “The wires poke.” “The band digs into my back.” “The first thing I do when I get home is take off this bra!”

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Fajitex Now Selling Across North America

Fajitex International, a leading Colombian shapewear company, is expanding sales in North America.

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Mapalé Intros 2020 Vol. II Lingerie Collection

Mapalé has just published its 2020 Vol. II Lingerie Collection catalog, due to be sent out at the end of March, featuring a wide array of styles.

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Obsessive Arrives At Its First U.S. Trade Show

Lingerie images from the Obsessive website.

Obsessive, a 14-year-old sexy Polish lingerie brand, is expanding across North America with an aggressive plan that includes three distribution arrangements and a first trade show appearance (organized by Valens Lingerie) at the upcoming New International Lingerie Show in Las Vegas, March 16 through 18, 2020, at the Tuscany Suites & Casino in Las Vegas. BODY associate publisher Ted Vayos interviewed the company’s European regional sales director, Karol Macherzyński.

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Huit: Positive Retailer Reaction To Collection

The relaunch of the famous Huit lingerie brand has been going well. Souad Sinia, the label’s new French born owner, has been “very pleased with the retailer reaction to the collection.”

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Monique Morin: “360 Degree Flawless” Styles

Monique Morin, an experienced lingerie designer, has created an eponymous collection that differentiates itself in several ways.

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Corin Adds Wireless Bra To Virginia Collection

Corin, a leading Polish producer, has introduced a new wire-free version to its popular “Virginia” line of bras.

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Playboy Acknowledges Yandy.com Acquisition

Playboy Enterprises, which today announced “a corporate repositioning to establish its parent company as PEI Holdings,” confirmed that PEI had recently acquired Phoenix-based Yandy.com, the online intimates and sexy costume retailer.

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Clint McKinlay Is New Ruby Ribbon CEO

Clint McKinlay recently took over as CEO at Ruby Ribbon, replacing Anna Zornosa, who was also the company’s founder.

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Adore Me Intros New Joyja Period Panties

Adore Me has just introduced Joyja period panties, which it describes as “an inclusive and affordable brand of period panties working to improve the access of period products for menstruating people in the U.S. living below the poverty line.”

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Youmita: Emphasis On Quality, Sharp Pricing

With the current market focus on finding great value and sharp pricing, Youmita Lingerie has been wining new customers in the U.S. and Canada.

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Axami Expanding Sales Across U.S. And Canada

Axami, a Poland-headquartered producer of lingerie for almost two decades, has recently been expanding its business in the U.S. and Canada. BODY associate publisher Ted Vayos interviewed Leader Sales Manager Urszula Kanoza about the brand and its strategy.

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Ulla Popken: Huge Line Of Plus Size Intimates

One of the brands that was new to the Curve show in February was German-headquartered Ulla Popken, offering an extensive collection of plus size intimates.

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PVH Sells Speedo N.A. Business To Pentland

PVH is selling its licensed Speedo North America business to Pentland Group, the owner of Speedo International Limited, for about $170 million in cash.

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Caprice, Panamanian Brand, Seeks U.S. Sales

Caprice, a lingerie maker which claims to be the market leader in Panama, was at the recent Curve show in New York, looking to begin distribution in North America.

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Hooked On Sustainability With Eyes To The Future

Sustainability is the most important new consideration in the production of apparel, and Texco, a leading global manufacturer of hook and eye tape, has taken a lead role.

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Naked Sells Naked Brand, Exits Heidi Klum

Naked Brand Group has taken dramatic steps to raise cash and reduce expenses in recent weeks, including the surprising sale of the Naked brand name itself.

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