latest wholesale lingerie, bras, underwear & shapewear news

Julie France Introduces Slip Shaper

more Shapewear News

According to Julie France Body Shapers, there is nothing quite like its latest innovation on the shapewear marketplace. Emily Wyche, product manager of the company, commented about the product; “With the introduction of the High-Waist Slip Shaper we are filling a void in the markplace; previously this style has not been available with the compression level Julie France Body Shapers offer.”
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Curve Release Exhibitor Projections

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After projecting attendance at its upcoming NY and NV installations to grow a combined 12 percent, CurvExpo has announced that 180 total brands will show at CurveNV from February 15 through 17, followed by 225 exhibitors at CurveNY from February 21 through 23. According to the company, 29 new brands will show at CurveNV, while CurveNY will welcome 35 first-timers.
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Honey's Place Picks Up Male Power

more Men's Underwear News

Honey's Place, an adult novelty distributor that has recently delved into the sexy lingerie market, now carries Male Power's newest collections including Skyview, Tatto, Rubber and Stretch Net. This is a natural progression for Honey's Place, as it began carrying Magic Silk, the sister brand of Male Power, upon its fall 2009 entrance into the lingerie market.
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Frederick’s Enters Debt-Solving Agreement

more Financial Fashion News

In an effort to improve its balance sheet, Frederick’s of Hollywood Group Inc. has entered into an agreement to exchange approximately $22.6 million of outstanding debt and preferred stock for approximately $11.3 million in common stock at a 50 percent discount. The company made the agreement using select funds and accounts managed by and affiliated with Fursa Alternative Strategies LLC, a major company shareholder and holder of its outstanding Trance C debt and Series A Preferred Stock. According to Frederick’s of Hollywood, this transaction will increase shareholders’ equity by about $22.6 million.
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Brief Underneath Unveils 2-in-1 Styles

more Men's Underwear News

A loungepant with built in brief style by Brief Underneath.

Eddie R. Betesh, chief executive officer and president of Brief Underneath, believes that his company has designed and created the newest underwear silhouette to hit the men’s basic underwear market.
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W Hotels Hires Fashion Director

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According to several reports, W Hotels has hired stylist Amanda Ross to fill its new position of Fashion Director for the luxury hotel chain’s designer boutiques. Currently, the W Hotel store carries merchandise including robes for men and slippers and swimsuits for women at high-end prices like $129 for a Lisa Curran bikini, and $348 for an Extreme Wow cashmere robe. According to a February 4th, 2010 article in The Wall Street Journal, this ends the hotel’s two year search for someone to fill this position.
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New Butterflies At Claire Pettibone

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A style in Butterflies by Claire Pettibone.

Claire Pettibone has introduced new lingerie collections under her Butterflies line for Valentine’s Day and Early Spring 2010. Seen are thongs; hipsters; tanks; camisoles; babydolls; and chemises made from light engraved fabrics retailing for $22 to $88 and available in sizes S through L.
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Wal-Mart Cuts 300 Jobs

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Despite expected success from its new alliance with Li & Fung, Wal-Mart Stores Inc. continues to streamline its staff. Mike Duke, president and chief executive officer of the company, informed employees in a memo on Wednesday that the company will cut approximately 300 jobs in its Bentonville, Ark. headquarters, primarily in the corporate support arena.
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Victoria’s Secret Drops Intimissimi

more Lingerie News

American fans of Intimissimi will be disappointed to learn that Victoria’s Secret is no longer carrying the brand. Up until recently, the company was the exclusive carrier of Intimissimi in the United States; a lingerie and loungewear design company based in Italy. Over the last few years, many Victoria’s Secret stores, as well as its website and catalog, have carried the brand’s women’s styles at a retail range of approximately $18 to $68.
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