Sassybax Launches Post-Surgical Bra

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When Amanda Horan Kennedy started Sassybax, she was not targeting the mastectomy market, but that consumer still found the brand. In response to requests from breast cancer survivors and plastic surgeons, who told Kennedy that her original bra was comfortable and healing post-surgery, she introduced the Celebrate Life Bra at the CurveNY and CurveNV shows earlier this month.

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Estivo Opens 1st U.S. Showroom

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Estivo S.A. is demonstrating its desire to expand in the United States market. Following its debut at the Swimshow this July, the Colombian producer of branded swimwear, sleepwear and lingerie is opening a showroom in Miami, FL. this week.

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Agua Bendita Campaigns With Refaeli

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Agua Bendita: Marketing material featuring Bar Refaeli.

Agua Bendita Swimwear, a Colombian brand with an office in Fort Lauderdale, FL., has launched an advertising campaign featuring supermodels Bar Refaeli and Candice Swanepoel. The campaign consists of photographs of the models clad in Agua Bendita’s On the Rocks, Black Tie and Happy Hour 2011 collections.

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Squeem To Hit 100 Ashley Stewarts

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Squeem: The Miracle Vest, front and back.

Squeem is experiencing rapid growth with Ashley Stewart, a chain specializing in plus-sized women’s fashion.

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"Mad Men" Designer For Maidenform

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Janie Bryant, the costume designer for “Mad Men” who is credited with accurately bringing 1960’s fashion to life on the show, is coming to Maidenform. The company has named Bryant its wardrobe expert.

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Gap Adds E-Commerce In Canada, UK

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Gap, Inc. seems to be following through on its promise to make e-commerce available to 65 total countries by the end of 2010. Since that announcement last week, the company has introduced Gap, Banana Republic and Old Navy Canadian websites, and Gap and Banana Republic European sites.

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Glamourmom Makes 1st Nursing Bra

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Glamourmom, best known for its built-in nursing bra tank tops, has developed its first nursing bra. The Glamourmom Mbody Starter Nursing Bra will hit stores this October at a retail price of $39. In order to accommodate the new moms changing breasts, each bra fits two cup sizes in the range of 34 through 40, B through G. The wire free style, which is constructed from cotton heat molded cups for comfort, is available in shades of black and nude.

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Baby Phat: Kimora Lee Simmons Out

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Kimora Lee Simmons tweeted last Friday that she is leaving Baby Phat, the brand she co-founded with ex-husband Russell Simmons, and according to the NY Post, it isn’t by choice.

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Bettie Page Swim License

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Coral & Jade Apparel, an established swim brand, has just signed a license to produce a Bettie Page collection. Currently they are offering seven styles including an all-over leopard print, one-shoulder suit, a bikini covered with small hearts, a print with cherries on a white background, and a two-piece polka dot number.

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American Apparel Hit With Lawsuit

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American Apparel, Inc. financial troubles have officially become a legal matter. Last Thursday the Law Offices of Howard G. Smith in Pennsylvania announced that it had filed a lawsuit against the company on behalf of those who purchased its common stock between December 20, 2006 and August 17, 2010. The lawsuit was filed in the United States District Court for the Central District of California.
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Van De Velde’s Profit Swings Up 39.3%

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Van De Velde, the Belgian lingerie manufacturer that now owns 85 percent of Intimacy, said Friday that its net profit during the first half of 2010 jumped 39.3 percent, to 25.3 million Euros, equivalent to approximately $32.2 million at the current exchange rate. These results were driven by growth in every one of the company’s regions worldwide, with particularly strength in the United States and Canada, followed by Europe.
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American Eagle To Close 50-100 Stores

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American Eagle: An Aerie look for fall 2010.

Streamlining was the focus of American Eagle Outfitters, Inc.’s second quarter result release yesterday. The teen retailer said it plans to close between 50 to 100 stores over the next two to five years, while targeting international growth through franchise agreements in the Middle East, China, Hong Kong and Israel. The company completed the closure of its MARTIN + OSHA chain during the second quarter ended July 31, 2010, ending the period with 1,083 stores.
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Despite Challenges, Gap 2q Margins Up

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While Glenn Murphy, chairman and chief executive officer of Gap Inc., noted “some challenges along the way,” the company still managed a 9 percent increase in earnings per share during the second quarter ended July 31, 2010: to 36 cents on a diluted basis from 33 cents during the same period last year.
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Delta Apparel Breaks Sales Record

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Delta Apparel, Inc. has rounded another strong quarter and fiscal year. The activewear and headwear company reported that net sales increased 20.5 percent for the fourth quarter ended July 3, 2010: to $126.2 million from $104.7 million during the same period last year. Net income jumped 40.8 percent; to $5.7 million from $4 million.
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Limited Brands Comp. Sales Up 7% In 2q

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Limited Brands: A Miraculous push-up bra by Victoria’s Secret.

Driven by comparable store sales growth across several brands, including a 13 percent increase for Victoria’s Secret, Limited Brands, Inc. cited a 7 percent comparable store sales increase during the second quarter ended July 31, 2010. Net sales were $2.243 billion compared to $2.067 billion during the same period last year.
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American Apparel’s Debt Widens In 2q

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New reports have surfaced suggesting financial instability and an uncertain future for American Apparel, Inc., a manufacturer and retailer of fashion basics for the hip, young consumer.
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Walmart’s 2q Helped By Global Growth

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Despite net sales remaining flat for Walmart U.S. and comparable store sales declining 1.8 percent for this division, Wal-Mart Stores, Inc. cited a 2.8 percent increase during the second quarter ended July 31, 2010, to $103 billion from $100 billion. This increase was driven primarily by Walmart International, which cited 11 percent net sales increase, to $26 billion, with particularly strong results in Mexico, Brazil and China.
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Chico’s Sales Up 10.8% In 2q

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Chico’s FAS, Inc., the parent company of Soma Intimates, reported a 10.8 percent net sales increase during the second quarter ended July 31, 2010; to $465.4 million from $419.9 million during the same period last year. Comparable store sales increased 6.4 percent compared to last year’s 1.3 percent increase.
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