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Wood: New Lounge Pants, Hoodies, Colors

Wood Underwear is adding new lounge pants and hoodies, as well as “a range of new colorways,” to its men’s underwear collection for FW22.

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Calida Sales Rose 12% In First Half Of 2022

Calida financial reports, 2014 and 2022: focus is now back on lingerie.

Calida’s sales for the first half rose 11.9%, to 172.2 million Swiss francs (MCHF) (about $180.7 million at today’s exchange rates) from 153.9 MCHF (about $161.5 million), in 2021.

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Shapeez Adds Lace To Its Comfeez Bralettes

Shapeez has expanded its popular Comfeez collection of wire free bralettes to include a new version “where the cups and upper body are covered in beautiful stretch lace.”

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Separatec: Dual Pouch Men’s Underwear

Separatec, a men’s underwear firm that offers “proprietary Dual Pouch technology,” has “introduced its summer collection of sports underwear “that features superior quick-dry fabrics.”

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Dreamgirl: Focus On The Autumnal Bride

With the explosion in weddings, and the approach of fall, Dreamgirl is putting a focus on its “bridal collection for autumn brides.”

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‘Lingerie with Benefits’: Large Bust Collection

Lingerie with Benefits is a new lingerie collection focused on the larger busted consumer. Launched in August 2021, the line includes 14 styles, with retail prices for bras at $45.

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Aerie Launches New Smoothez Collection

The Smoothez Bra-ish Wireless Bralette and No Show Xtra High Rise Thong.

Aerie has launched “a much-needed update to shapewear,” which it calls Smoothez.

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Victoria’s Secret: New Leadership Changes

Victoria’s Secret made three leadership announcements designed to “enable execution of its strategy and fuel long-term growth goals.”

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Thinx Tweens: Lower Priced Period Panties

Thinx Tweens is a “new line of reusable and sustainable period panties with built-in leak protection,” selling for “as low as $16, a lower price than its predecessor, Thinx BTWN.”

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Candyland Collection Features Denim Capsule

The Candyland wholesale collection of lingerie, swimwear and dancewear, has been continuously expanding since its introduction in 2020, offering a variety of unique designs.

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Demi Moore, Andie Swim Collaboration

Demi Moore has just launched a limited edition swimwear collection in collaboration with Andie. The line features 10 vintage inspired suits.

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Happy Nation From VS Debuts In Metaverse

In mid June Victoria’s Secret’s newest brand, Happy Nation, debuted “in the metaverse via an immersive integration on Roblox.” The online teen brand was announced in April.

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BL Intimates Expands Bestform US Distribution

BL Intimates is expanding the marketing and distribution of the Bestform brand in the United States. It has handled the label in Canada since 1998.

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Essity Pays $414M For Leakproof Underwear

Essity, a public Swedish firm, just made two major deals in the leakproof underwear sector, acquiring Australia-based Modibodi as well as an 80% stake in Canada-based Knix Wear Inc. The two deals totaled $414 million.

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Claudel: Success With Brands, Private Label

Claudel Lingerie reported several successful recent initiatives, ranging from the successful launches of branded lingerie collections to various new private label programs.

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memème Signs Ohio Rep, Continues Growth

memème, the comfortable, colorful panty brand from Europe, continues to gain traction across North America.

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NuBra Switches To NY MAGIC Show This Fall

NuBra, a leading producer of adhesive bras, matching seamless panties, pasties and intimate apparel accessories, will be attending the September installment of the New York MAGIC show this year.

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You: Fashion, Comfort At Affordable Prices

The Dalia and Tuval bras from You Lingerie.

The You lingerie brand from Israel continues to gain traction with U.S. specialty stores “after getting applause for its products in Europe,” according to president Avishai Navon, who was at the last Curve show in New York.

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Dreamgirl: Customer Favorites Back In Stock

Dreamgirl has replenished several best selling styles from its 2022 Collection.

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Manscaped Adds ‘Boxers 2.0’ Underwear

Manscaped, the men’s grooming company, has launched a new underwear collection, Boxers 2.0, “an upgrade” to its existing underpants collection.

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MeMoi Introduces Sexy LoveMoi Collection

MeMoi, the intimates, apparel and hosiery brand well known to consumers, and sold by thousands of retailers, from department stores to independents, has just launched a new, sexier collection: LoveMoi.

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Hanes Q1 Innerwear Sales Rose To $578.9M

Hanes Innerwear sales rose 1.5% to $578.947 million in the first quarter, but segment operating profit sank 19.8% to $102.146 million.

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TomboyX Launches Collection At Target

TomboyX, which describes itself as a “LGBTQ+ size and gender inclusive intimate and apparel brand,” launched an underwear collection with Target to celebrate Pride Month.

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Candyland’s Exclusive Lingerie Collection

Candyland, which began as a lingerie, swim and exotic dancewear shop in Hallandale Beach, Florida in 2013, launched its own wholesale collection in 2020. That line is now sold to retailers in the U.S. and around the world.

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Customer Praise For The Versatile Joy Bra

Positive reviews are key to the success of certain products and bras are a prime example. The Joy Bra family of wire free, seamless bras from Total Stockroom has collected wide praise from customers who write they provide a multitude of solutions and answer an array of complaints they have with traditional bras, making it the perfect addition for every store.

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Soma First Quarter Sales Rise to $107.4 Million

Examples of Soma’s new Bodify “smart bra.”

Soma sales rose slightly in the first quarter to $107.420 million, compared to $106.893 million in the same period last year. Molly Langenstein, CEO of parent company Chico’s FAS noted it was the “highest first quarter sales in the brand’s history with a nearly 38% comparable sales increase over the first quarter of 2019.”

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VS Q1 Profit Plummets 54% As Sales Slip 4.5%

Victoria’s Secret Q1 Sales fell 4.5% while net income plummeted 56.2%, with CEO Martin Waters pointing to “significant global headwinds and a challenging inflationary environment.”

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Delta Galil Launches Adidas Underwear Line

Delta Galil has launched an extensive Adidas men’s and women’s underwear collection.

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New Major League Baseball Underpants

Pair of Thieves, the men’s sock, underwear and undershirt company, has launched a licensed collection of Major League Baseball underpants.

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Aerie Blames Swim As Q1 Income Slips

Aerie sales rose but operating income fell in the first quarter, with the intimates division of American Eagle Outfitters (AEO) pointing to weakness in swimwear as the cause.

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Dreamgirl Offers Many Fetish-Inspired Styles

With fetish-inspired looks rising in popularity across the fashion landscape, Dreamgirl is ready with many ways to capitalize on the trend for retailers.

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memème: Seasonal, Holiday Themed Panties

memème, the comfortable, colorful panty brand from Europe, has been expanding in North America by offering an extremely wide variety of crisply printed images: comics, animals, flowers and psychedelic patterns and more.

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Best Sales Year Ever For Wacoal ‘Americas’

The Wacoal division that covers all of the Americas reported its best sales ever for the year ended March 31, 2022, but continues to be plagued by losses at Lively, the brand it acquired in 2019 for a startlingly high price.

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Rago Finds ‘A Place In Every Intimates Shop’

Rago Foundations, founded in 1945, and manufacturing in its own New York-based facilities, has grown to become a prominent supplier to American intimates retailers by offering an array of unique design and performance features.

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Cosabella Sold To Calida Group For $80 Million

The Calida Group announced today that it had acquired Cosabella, revealing that the brand had 2021 sales of “$29 million and an EBITDA of $4.8 million.”

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Wood Underwear’s Sexier Silhouettes

The “sexier” silhouettes in the Wood Underwear collection — the thongs and jock straps — have won a permanent place at the company, as well as with a wide range of retailers.

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Playboy Earned $5.543 Million In First Quarter

Honey Birdette’s Kukuro Baby Blue Bra and Bottom Set, $195; $315 with garter belt.

In the first quarter, Playboy earned $5.543 million on sales of $69.378 million, compared to a loss of $4.997 million on sales of $42.680 million in the same period last year.

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Calzedonia: 56 Intimates Shops Added Since 2016

On the Intimissimi website: Tiziana Lace Triangle Bra ($49) and Heart Beat Lace Bodysuit ($59).

Despite the COVID onslaught, Italy based Calzedonia Group has rapidly grown its retail footprint in the U.S. to 56 intimate apparel shops since opening the very first in late 2016 in New York. The list includes 35 Intimissimi women’s lingerie stores and 21 Calzedonia shops (which offer swimwear, leggings and hosiery for men and women).

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Adore Me Launches New ‘Smiley’ Collection

Adore Me launched a collaboration with The Smiley Company to produce a “limited-edition collection of contemporary tops and bottoms” designed by the Yarza Twins design agency, “accented with fun colors, bold prints, and maximalist patterns.”

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Meijer’s New Lingerie Brand: Tranquil & True

Meijer, the 241 store chain spread across Michigan, Ohio, Indiana, Illinois, Kentucky and Wisconsin, has launched a new intimate apparel house brand: Tranquil & True.

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ThirdLove Relaunches Kit Undergarments

ThirdLove acquired Kit Undergarments, a company founded in late 2019 by stylists Jamie Mizrahi and Simone Harouche, and “relaunched” it as “Kit Undergarments for ThirdLove” at the end of April.

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Dreamgirl Fall-Holiday-Valentines 22/23

“More than ever fashion and RTW are embracing lingerie in many forms, and Dreamgirl’s upcoming Fall/Holiday/Valentines 22/23 season is not any different,” explained a company spokeswoman, as she provided a sneak preview of the new lingerie styles.

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Joy Bra Customers Praise The Comfort

Many years in creation, the Joy Bra family of wire free, seamless bras from Total Stockroom is winning a place in an ever expanding number of retailers’ shops, based in large part on the enthusiastic reviews of its many consumers.

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French Brand Etam Opening U.S. Shops

Etam’s Amaryllis Embroidered Underwire Demi Bra and Luana Satin Pajama Camisole.

Etam, the French lingerie brand which claims 860 boutiques in 50 countries, opened nine pop-up shops within Nordstrom stores in the U.S. and plans as many as two dozen additional free-standing stores here over the next three years.

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Exquisite Form Adds More Fashion Colors

Exquisite Form has added new fashion colors to both its bra and sleepwear collections.

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What’s New For Starline Costumes And Lingerie

Starline’s new CEO Danielle Fitzgerald, along with the company’s Rob Fitzgerald, talked with BODY publisher Nick Monjo about new directions at the company.

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memème: ‘A NEW FORM Of Underwear’

memème, the exuberant panty brand from Europe, has been expanding to stores across North America since its introduction last year.

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NuBra Adds Mocha Color To Its Pasties Line

Front and back NuBra packaging; the full collection (Mocha color in front).

NuBra has just added a new color to its collection of pasties: Mocha.

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Knix & Betsey Johnson: Collaborative Collection

Betsey Johnson and items in her collection on the Knix website.

Knix, best known for its period panties, has launched a new collection in collaboration with Betsey Johnson, that includes sleepwear, bras and panties.

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FTC Fines Stores $5.5M For Fake Bamboo Claim

The Federal Trade Commission (FTC) is fining Kohl’s ($2.5 million) and Walmart ($3 million) for "falsely marketing dozens of rayon textile products as bamboo."

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Playboy Lost $78M On $247M In Sales

According to a revised statement filed with the SEC on March 25, Playboy lost $58.106 million on sales of $95.687 million in the three months ended December 31, compared to a loss of just $512,000 on sales of $46.327 million in the same quarter last year.

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