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Lively Sales Fell to $29.8M From $39.3M

New on the Lively website: The Palm Lace Busty Bralette ($38) and The Long-Lined Lace Bralette ($35)

Sales at Lively, the lingerie brand acquired by Wacoal in 2019, dropped to $29.8 million in the year ended March 31, 2023, compared to $39.3 million the year before.

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Puma And Modibodi: Period Sports Underwear

Puma and Australia-based Modibodi, the period underwear company that was recently acquired by Essity, have added a new sports line “made for maximum protection and performance on and off the court, field or gym floor.”

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Aerie Sales Rise 11.6%, Income Jumps 31.4%

Aerie sales rose 11.6% while operating income jumped 31.4% in the first quarter of 2023, led by sports bras, activewear.

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Splendies: Connecting With Curvy Customers

Anthony Coombs, the owner of the intimates brand Splendies, explained the brand’s close connection with the curvy consumer in an interview with BODY publisher Nick Monjo. Formerly a subscription only brand, the company has recently launched a wholesale collection.

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Valens Now Distributing Vanilla And Oh! Zuza

New styles from Oh! Zuza on the company website.

Valens Lingerie has taken on the distribution of the Polish brands Vanilla and Oh! Zuza Night & Day, which will be will be exhibiting at the upcoming Curve show in New York.

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Dreamgirl Features Extensive Bridal Line

Dreamgirl’s bridal styles encompass a wide range of silhouettes that cover customers throughout all the events associated with a wedding.

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Playboy May Also Exit Lovers, Honey Birdette

Playboy’s “March 1975 Cover Scoop Neck Bra” ($40.00) and Thong ($25) and “The Essentials Rib Bodysuit,” ($65).

Playboy, as it reported a decline in sales and a big first quarter loss, announced it is “exploring strategic alternatives for Lovers and Honey Birdette,” which could apparently include exiting both of those retail businesses.

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Hanes Innerwear Sales -4.5%; Profit -28.9%

Image promoting Hanes Originals underwear on the company website.

HanesBrands Innerwear segment sales declined 4.5% in the first quarter to $553.067 million, compared to $578,947 million in the same period last year.

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Featured In BODY’s May Issue, Just Out

BODY Magazine’s May issue is out, featuring Polish brand Axami on the cover and a profile of the Clair de Lune lingerie boutique in Leawood, Kansas. Also included is the latest industry news and a profile of a new brand, Higher Loyalty, which seeks to bring “a higher standard for organic underwear” to the market. Follow this link for the online, page turning verions of the issue: https://indd.adobe.com/view/4a33251e-4c27-4557-a7ab-ed666606000d

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VS Collection With Athlete Naomi Osaka

Victoria’s Secret recently launched a collection in conjunction with Naomi Osaka, the Japanese professional tennis player.

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Dreamgirl: Lingerie Slip Skirt Sets Build Sales

Dreamgirl has translated another fashion trend into its lingerie collection. “In an ode to the early aughts and a nod to the current lingerie slip skirt set making a huge comeback, this season’s versions are a vibe,” according to a spokesperson.

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Eloquii Launches Plus Swim Collection

Eloquii, the plus size brand that was recently sold by Walmart to FullBeauty Brands, “launched its first exclusive swimwear collection with Gabi Gregg of @GabiFresh.” The collection includes swimsuits and resort wear in sizes 14 to 32.

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Kathy Ireland: Swim Collection With Amerex

Kathy Ireland Worldwide has launched a new swim collection for HSN in partnership with the Amerex Group.

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Savage X Fenty Intros New Fitting Room Tech

A new version of Fit:Match, a digital body measuring technology that has been offered in Savage X Fenty retail stores, launched at the brand’s new Lenox Square Mall location in Atlanta.

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Sheertex Intros Watertex Quick Drying Swimwear

Sheertex, which produces “rip-resist tights,” has added Watertex, “the first swimsuit that towel wipes dry.”

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Tefron Earns $7.4M On Sales Of $222.3M In ‘22

Tefron Ltd. reported net income of $7,447,000 on sales of $222,310,000 in 2022, compared to $14,352,000 on sales of $261,346,000 in 2021.

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Etam Selects Miami For Its First U.S. Mall Shop

On the Etam website: left, Josephine plunge push-up bra, $59.95; right Amaryllis balconette, $ 64.95 with lace hipster $18.95.

Etam, the French lingerie brand which claims to operate “more than 850 stores” in 50 countries throughout Europe, the Middle East, Latin America and Asia, announced it will open its first U.S. shop in the Dadeland Mall in Miami this summer.

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Knix Launches ‘Biggest Swim Collection’

Knix, the brand that features period underwear, has launched “its biggest swim collection to-date.”

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‘A Higher Standard For Organic Underwear’

Higher Loyalty, which launched last September, is a new brand that strives “to reach a higher standard for organic underwear,” according to co-founder Jessica Owusu-Afriyie.

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NuBra Beach Enhancers Designed For Swimwear

“A great way for retailers to build sales during the summer months is with adhesive NuBra Beach Enhancers, silicone inserts specifically designed to be worn under swimsuits, both in and out of the water” explained the company’s Daren Peng.

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Playboy Announces Sale Of Yandy For $3 Million

Playboy announced today that it has sold its Yandy Enterprises, LLC subsidiary for $3 million. They did not name the buyer in the release.

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Calida Group Sales and Income Rose In 2022

Calida Group 2022 net income rose to 21.8 million CHF, Swiss francs, (about $23.9 million at current exchange rates) on sales of 323.9 million CHF (about $354.7 million), compared to net income of 15.2 million CHF on sales of 298.4 million CHF last year.

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Wacoal Takes Lively Impairment Charge

Wacoal’s U.S. division reported an operating loss of 9,587 million yen (about $73 million at current exchange rates) in the first nine months, as it was forced to record an impairment charge of “10.11 billion yen” (about $76 million) relating to the declining value of its Lively intimate apparel brand.

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Dreamgirl: Best Styles For Festival Season

Festival apparel is an important category for many stores, and Dreamgirl previews the highlights of this season’s collections.

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Shapeez: Unique Design Wins Special Praise

“This bra is wonderful, wonderful, wonderful. All the others I’m throwing away!” So declared Suellen, a recent Shapeez customer.

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NuBra Accessory Straps Boost Sales, Affection

NuBra Clear Lift Adhesive Straps and Nu Halter Straps.

“One sure way for NuBra retailers to build the affection of customer, while at the same time adding to sales, is to introduce them to our collection of accessory straps and clips,” declared the firm’s Daren Peng.

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Big Problems At Pink As VS Sales, Profits Fall

Spring break images on the Pink website.

Victoria’s Secret net income plunged as sales slipped in both the full year and fourth quarter. The company in particular admitted to serious problems with its Pink brand that will require an “urgent reinventing” of the label, something that has already begun.

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Soma Q4 And Full Year 2022 Sales Down A Bit

Vanishing Tummy Retro Thong and Bodify bra on the Soma.com website.

Sales at Soma dipped a bit in the fourth quarter and full fiscal year 2022, and the brand announced it was slowing the previously announced pace of new store openings in 2023.

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Aerie: Record Revenue, Operating Profit In Q4

A leggings promotion on the Aerie website.

Aerie reported “all-time high fourth quarter revenue and operating profit” in the fourth quarter. For the full year, however, while sales were up, operating profit was down at the lingerie division of American Eagle Outfitters.

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Playboy Revenue -28%; Close To Selling Yandy

Playboy reported another loss in the fourth quarter, as well as a 28% decline in net revenue, and revealed it is “very close to selling” Yandy.com, the online retailer it acquired at the end of 2019.

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Van de Velde 2022 Profit +14.9%; Sales +8.4%

For the year 2022, Van de Velde reported a 14.9% increase in profit to 36.8 million euros (about $39.5 million at current exchange rates), as sales rose 8.4% to 211.7 million euros (about $227 million).

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NuBra: Better Quality Better Business

Over the past two decades, adhesive bras have become a standard part of the wardrobe of modern women, something every retailer of apparel should have in the store. Which brand to carry is crucial, however, since the quality of manufacture and type of adhesives used vary widely from company to company.

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UCA Lingerie: ‘Think Sexy, Shop Sustainably’

“Think Sexy, Shop Sustainably,” is a core belief at UCA Lingerie, and one reason it has found a growing following among North American retailers.

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You: The Logical Choice For Nursing Bras

From You Lingerie: Brooke wire free padded nursing bra; Rina wire free nursing bra.

You Lingerie is the logical choice for consumers seeking a comfortable, long lasting maternity bra at a great price. And the brand is the intelligent choice for specialty store retailers because the the company caters to their unique needs and does not sell online.

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Splendies Intros Wholesale Underwear

Splendies is an exciting new intimate apparel option for retailers. Founded a decade ago on a subscription model, the company has already sold millions of pairs of underwear in the U.S. and is now offering a wholesale collection to stores.

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Comfeez Lace: Latest Addition To Shapeez

Shapeez is expanding in several directions in 2023, with one of the most significant additions being the new Comfeez Lace bralette.

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You Lingerie Intros New Naomi Minimizer Bra

You Lingerie reported a successful launch for the its latest design, a minimizer bra, (style name Naomi) that is now available to stores across North America.

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Dreamgirl: Early Release For Simply Sexy Line

With spring fast approaching, Dreamgirl has released its 2023 Simply Sexy collection, and previews some of the highlights below.

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Delta Galil Sales Hit Record $2.03 Billion

Products for sale on Delta Galil’s Organic Basics website.

Delta Galil 2022 net income slipped 4% to $115.38 million as sales rose 4% to hit $2.03 billion.

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MeMoi Introduces Luxe Pantyhose Collection

MeMoi, the intimates, apparel and hosiery brand, has added a new Luxe collection of “high-end luxury sheer pantyhose, inspired by the beauty of natural elegance,” according to a company spokesperson.

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Lamour Adds Fruit Of The Loom Sock License

Some of the Lamour licenses listed on its website.

In early January, Fruit of the Loom announced a new “partnership and licensing agreement with Lamour, Inc., to manufacture and sell Fruit of the Loom branded socks for the family.”

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Salomé: Ecuadorian Brand Comes To U.S.

Salomé, an established Ecuadorian lingerie collection with an American distributor, is coming to Curve for the first time.

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Foxers Bringing New Styles To Altitude Show

Foxers women’s and men’s Black Cherry lace boxers.

Foxers is returning to the Altitude show in Las Vegas, March 20-22, at the Paris Hotel with new and existing designs.

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Nuudii Offers Different Breast Support Systems

Three of the Nuudii Systems: Tee ($48); Twist ($46) and Strapless ($54) on the company website.

Nuudii System, a new take on supports for the breasts, launched about three years ago, and is coming to Curve to expand its wholesale business.

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MeMoi Previews 2023 Sleepwear Collection

MeMoi, the intimates, apparel and hosiery brand, previewed its 2023 Sleepwear Collection.

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Bankrupt Party City Has Interim Financing

In mid January, Party City and certain of its domestic subsidiaries entered Chapter 11 bankruptcy. Many producers in the intimate apparel and costume industry sell product to the retailer.

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Wells Apparel Group Adds With Love Lilly

Delilah nightdress (£60) and Moonlight bra (£38), thong (£20) and suspender (£25) on the With Love Lilly website.

The Wells Apparel Group has reported early success with the British lingerie, sleepwear and swim label, With Love Lilly.

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Dreamgirl Previews 2023 Bodystocking Line

Dreamgirl, a leader in lingerie, hosiery, costumes and wigs, also offers an extensive collection of bodystockings, with new designs for 2023.

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Ms. Mischief: New Silk Sleep, Lounge Brand

Michelle Stein in Cleo Pajama Set, $545.00. Right, Poolboy Shorts, $145.00 and Cami, $195; Signature Robe, $345.00.

Ms. Mischief is a new silk sleep and lounge brand created by Michelle Stein, an attorney who is bringing the collection to the Curve show in New York in February.

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Shapeez Growth Driven By Strong Reviews

Shapeez, a company with a growing family of bras and intimates solutions products, pointed to a compelling statistic for retailers looking for products to boost sales and guarantee happy customers in 2023: 3320 five star customer reviews and counting.

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Canadian Less Is A’mor Seeks To Expand In U.S.

Less Is A’mor is a Canadian brand, that has sold to a variety of stores there since launching in 2014. It will come to Curve for the first time in New York seeking to expand its U.S. distribution.

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