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current issues

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Fashion Care Washes: A Hidden Profit Center

Rob French, director of strategy and innovation at The Forever Group, explained his unique approach to creating his collection of specialized Fashion Care washes during a recent interview with BODY.

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Shapeez Comfeez Sells Out First Run In 4 Days

Different variations of the new Comfeez.

The Comfeez bralette from Shapeez, retail priced at just $54, sold out of its first shipment run in four days in early April.

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Changewear Adding 3 Styles, Additional Sizes

Changewear, the lingerie collection that allows women to quickly alter the look of their bra with changeable colored cup inserts and bra straps, is adding three new styles and expanding the range of sizes it offers.

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‘Wood Works’: Mass Line Launched By Wood

Wood Underwear just launched a “secondary line,” Wood Works, “a basics collection for mass retail,” according to Terresa Zimmerman, CEO and founder.

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Ipomia: Bras Designed For Augmented Breasts

Ipomia, the lingerie company from Sweden that offers bras specifically designed for women who have undergone breast augmentation, is expanding in the U.S. after an initial exhibition last year at Curve.

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VS: Success With LIVY & Own Strappy Styles

Shown here: on the left, the $120 Balcony Bra and matching briefs ($55 and $60) by LIVY on the Victoria’s Secret website. On the right Victoria’s Secret’s own “Strappy Lace Balconet Bra,” for $59.95 with its “VERY SEXY Caged Brazilian Panty” for $24.

Victoria’s Secret’s recent addition of the independent French brand LIVY to its website as well and some of its key stores, has proved advantageous for the retailer in more ways than one.

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New CEO Named For Naked Brand Group Ltd.

Naked Brand Group Limited has a new CEO, Anna Johnson, while a recent executive shuffle also had executive chairman Carole Hochman resigning and former CEO Justin Davis-Rice replacing her at that position.

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’TellTale’: New, Younger Brand From Chico’s

Soma’s parent, Chico’s FAS, aiming to capture some younger customers, is launching a new “digital-first brand, TellTale” on April 24. While Soma has, in the past, described itself as targeting women 35 and older, TellTale is “an intimate apparel collection targeting women ages 25 to 40.”

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A Different Approach To Private Label Sourcing

While many U.S. intimates suppliers boast they can supply all of their customers’ needs with a single, company-owned factory, or through a few dedicated Asian suppliers they control, DG Brands subscribes to an entirely different philosophy.

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Dresses From ‘Beverly Hills Naughty Girl’

Beverly Hills Naughty Girl is a new collection of sexy, strappy seamless dresses from a long established Canadian apparel producer, Ilanco Knitting.

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Interview: Nth Degree Men’s Underwear

Nth Degree Underwear is a new men’s underwear brand from Canada. BODY publisher Nick Monjo interviewed the company’s Marin McGinnis after visiting the booth at the MAGIC Show in Las Vegas in February.

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Underwear Unmentioned As PVH Reports 2018

The words “underwear,” “intimates,” “Warner’s” and “Olga” were not mentioned even once in PVH’s recent press release announcing its Q4 and full year 2018 financial results. Neither were any of those words included in the 41 page report filed with the SEC.

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Nicolas Attard: ‘Craziest Year Since Inception”

“It has been the craziest year since inception,” declared Nicolas Attard, the founder of Miami-based Oh La La Cheri.

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La Vie En Rose Keeps Expanding Boldly

In a wide ranging interview with BODY, François Roberge, president of Boutique La Vie en Rose Inc., discussed his company’s extensive collection of lingerie and swim stores as well as his plans for growth.

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“Not Sold Online” - A Shop’s “Aha! Moment”

More and more specialty store owners — who want to remain in business — are coming to the realization that their key to survival is filling their shops with lingerie that is “not sold online.”

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Carole Martin: Focus On 40 And Older Consumer

Over four decades in business, Carole Martin is a moderately priced bra line owned by Robert Dubé and Michael Zinay. Based in Canada, but also with sales in the U.S., it focuses on the older consumer. BODY publisher Nick Monjo interviewed the company’s Adèle Laviolette.

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Soma Q4 Comps +6.2%; Yet 60 Stores Will Close

Soma comparable sales in the fourth quarter rose 6.2%, but it will, nevertheless, close 60 of its locations over the next three fiscal years. It began 2019 with a total of 277 lingerie stores.

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‘Hot Sevilla’ Is New Spring Line From Axami

Axami has a new lingerie collection, ‘Hot Sevilla,’ which focuses on black, white and red palates, all finished with transparent tulle.

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Swim’s Back At VS, But Is VS Back In Swim?

“Swim is Back!” announced the email from Victoria’s Secret. And so it is, with 417 styles now shown on the company’s website. But a review of the collection prompts the question, “Is Victoria’s Secret really back in swim?”

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Fan Letters Reveal Why NuBra Is So Successful

Over 30 million NuBra adhesive bras have been sold since the company patented its first styles and then put them on sale in 2002. A study of some of the many actual consumer testimonials the company has collected over the years reveals the many reasons why the product has been so successful.

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2018 Operating Profit Plummeted At VS, Pink

Two new bras from the ‘Body By Victoria’ collection.

Adjusted operating income for Victoria’s Secret and Pink stores in the U.S. and Canada, combined with the direct business plummeted 45% to $512.4 million in the 52 weeks of fiscal 2018, down from $932.3 million the 53 weeks of fiscal 2017.

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Aerie Q4 Comps +23%, Plans 60-75 New Stores

Aerie has a collaboration with the new Captain Marvel movie

Comparable sales for Aerie rose 23% in its fourth quarter, and 29% it its latest full year, leading the lingerie division of American Eagle Outfitters (AEO) to accelerate “our store growth to 60 to 75 openings” in 2019, according to global brand president Jennifer Foyle.

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Claudel Expanding U.S. Wholesale Operations

Claudel Lingerie Inc., which comprises different chains of retail stores in Canada, as well as several wholesale brands, is focused on expanding the latter operation in the U.S. BODY publisher Nick Monjo interviewed the company’s Anny-Claude Lapierre.

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Ajour Lingerie Brought 2 New Brands To Curve

Ajour’s new Bretelle lingerie and V&T sock lines.

Ajour has two new brands, a lingerie label, Bretelle, and V&T, a sock line. All three were exhibited at the recent Curve show in New York.

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ThirdLove Raises $55 Million In New Funding

ThirdLove announced at the end of February that it had completed a new, “$55 million fundraising round,” that included a range of prominent investors in addition to its original bankers.

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Aakar: Private Label For U.S. Specialty Stores

Aakar is an intimate apparel producer based in Noida, India that has low minimum order requirements and has built a strong following among specialty stores in this country. BODY’s associate publisher Ted Vayos interviewed founder and designer Aayuushi Agarwal.

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New ’Silcone Valley’ Offers Intimate Solutions

Silicone Valley is a new intimates solutions company, launched in November 2018, that will soon be exhibiting at its first trade show, Curve in New York.

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ShapeOn Aims To Grow Retail, Private Label

ShapeOn, a Canadian company with a new approach to shapewear, is coming to New York Curve with a small collection of shaping products developed over the past three years.

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Fastech Wins Four New U.S. Component Patents

Matthew Fink, managing director of Fastech Asia Ltd., a leading supplier of the many components that go into apparel, especially bras and other intimates has, in recent months, won four separate U.S. patents.

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Pepper: New Bras For Small Breasted Women

Pepper, the new company that claims it is “the first brand to design products specifically for women with small boobs,” is now interested in “working with select retailers” to expand its distribution.

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Giulia: Austrian Hosiery Showing At Curve

Giulia, an established Austrian hosiery producer, is planning to exhibit for the first time at the upcoming Curve show.

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Ewa Bień: Colorful Brand Coming To Curve

Ewa Bień is an established Polish brand that will be exhibiting for the first time at the New York Curve show later this month.

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Victoria’s Secret, Pink January Comps Fell 1%

Victoria’s Secret and Pink January store and direct comparable sales in the U.S. and Canada fell 1%. Comparable store sales alone, for the two brands, fell 8%.

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Jessica Cheung Has New Duties At BL Intimates

Jessica Cheung has been named corporate account and ecomm manager at BL Intimates. Based in Montreal, and in business for over 20 years, the firm specializes in intimate apparel, hosiery and activewear with distribution centers in both the U.S. and Canada.

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NuBra Adds Innovative New Straps For Its Bras

NuBra, a leader in the development of the adhesive bra, has introduced innovative straps that provide new ways to wear its bras.

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Seven ‘Til Midnight Bought By J&V Apparel

Seven ‘Til Midnight (STM), the California intimate apparel wholesaler, was acquired earlier this month by J&V Apparel, Inc., a firm that was itself established in December, 2018.

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Me Seduce: Exhibiting For First Time In U.S.

Swim and lingerie designs from Me Seduce

Me Seduce is a relatively new Polish brand, exhibiting for the first time in the U.S., and bringing its strappy, sexy collections to both the New York and Las Vegas Curve shows later this month.

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Forever Group Coming To New York Curve

The Forever Group is a Canadian intimate apparel solutions products company that focuses on smaller specialty stores with a collection of products that include one particularly interesting and unique item.

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İpek Kıramer Bringing Luxury Line To Curve

İpek Kıramer is a Turkish designer bringing a 35 piece collection of luxury “sleepwear, robes, chemises, wedding sets, pajamas and kimonos” to the upcoming Curve show in New York at the end of February.

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Music Legs Just Joined NILS Exhibitor List

The New International Lingerie Show (NILS) has just added Music Legs to the list of exhibitors for its upcoming show, according to the event’s Tim McNamara.

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Harder To Sell Lingerie? It’s The VSM Effect

Wondering why it seems harder to sell lingerie than in previous years? Dealing with customers who want more for less? Considered the VSM effect.

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EuroSkins Introduces Body Shaping Leggings

EuroSkins has added a new a group of body shaping leggings to its already large activewear collection.

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Designer Hidi Lee Joins Dreamgirl International

Hidi Lee has joined Dreamgirl International as vice president of private label design, CEO Barry Revzen told BODY.

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‘Soma Is Strong’ But Will Close More Doors

Chico’s FAS, Inc., the parent company to the Soma intimates brand as well as the Chico’s and White House Black Market apparel labels, announced it will “close at least 250 stores in the U.S. over a three-year period,” including an unspecified number of its lingerie shops.

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Dreamgirl: Gihan Gabor Added To Sales Team

Dreamgirl International has named Gihan Gabor vice president of business development, responsible for working with mainstream and department stores, on both the company’s branded and private label programs.

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Progress Report From Dreamgirl’s New CEO

Barry Revzen took over as the CEO of Dreamgirl a little over a year ago with the mission to make a number of changes to the operation. In this interview, BODY publisher Nick Monjo asked how the process has been going.

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Shapeez Readies Launch Of Comfeez Bralette

In early 2019 Shapeez will introduce to retailers and consumers its Comfeez bralette, a wire-free design with years in development, which can be used with or without foam cups.

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Axami Spring 2019: ‘Miami Vibe’ Collection

Axami’s 2019 spring collection includes many new “lace motifs, patterned bras and panties,” and features a group called Miami Vibe, with both tropical and ocean references.

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LeggStory Exhibiting At Several Shows In 2019

LeggStory, the French hosiery specialist, announced it will be showing its extensive collection of legwear designs at trade shows early this year. First, it will be one of the exhibitors at the Kinky Korner, the new section at Curve Las Vegas (February 5-7).

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Dominique Has Added Two New Styles For ‘19

Dominique’s new Lena minimizer and Nanette nursing bra.

Dominique is offering two new styles for 2019. “The first is the Nanette (our first nursing bra). And second is the Lena (lace minimizer),” according to Michael Chernoff, CEO.

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