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current issues

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Mapalé Adds Sustainable Capsule To Collection

Mapalé lingerie made with Repreve lace.

Mapalé has taken steps to make a portion of its lingerie more sustainable by adding a capsule collection that uses Repreve lace made from recycled fibers.

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Maurice Reznik Starts New Face Mask Firm

Maurice Reznik has just launched a new company: The Only Facemask, offering five distinctly different styles, ranging in price from $4 to $19.

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Dreamgirl: Prominent Fashion Trends For 2021

Dreamgirl revealed many of the fashion trends that will lead the brand during the upcoming season.

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WSJ Suggests Bras Are Dead, Then Backtracks

In late September the Wall Street Journal ran an article posing a question in the headline, “Will Working From Home Kill the Bra Forever?”

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25 Halloween Pop-Ups Vs. 275 For Party City

For several months, retailers and wholesalers who sell Halloween costumes and other products have been predicting dramatically lower sales than usual this year.

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Monique Morin Adds Plus Sizes To Collection

Monique Morin, the designer behind the eponymous lingerie collection designed to flatter a variety of different body types, while at the same time looking good from all angles (not just the front), has just added plus sizes.

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PVH Q2: Revenue -33%, Loss of $51.7 Million

PVH second quarter revenue decreased 33% to $1.581 billion, as the company reported a net loss of $51.7 million. Last year the company made $193.1 million on revenue of $2.249 billion in the three months ended August 4, 2019.

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Corin’s Virginia 21871 And 20871 Bras Profiled

Corin, the Polish bra brand distributed in the U.S. by Valens Lingerie, now offers two version of its popular Virginia bra, model 21871, a wireless bra designed for everyday wear or exercising; and model 20871, an ultra-lightweight nursing bra.

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Stores Around The U.S. Recommend Shapeez

A key determining factor for a retailer contemplating the addition of a new bra to their store is the experience other stores have had with that brand.

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Aerie’s Q2 Sales Jump 32% To $250 Million

Offline “Goals Sports Bra” and “High Waisted Legging.”

Aerie sales jumped 32% to $250 million in the quarter ended August 1, “despite the impact of stores closures as nearly 70% of the revenue” was generated online, according to Jay Schottenstein, CEO of parent company American Eagle Outfitters (AEO). Aerie’s orders placed on its e-commerce channels rose 113% in the period.

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Rigby & Peller in VA Closes, Chain Dips To 7

Lingerie from the Marie Jo summer 2020 collection.

The Rigby & Peller store at Tysons Corner Center in McLean, Virginia has permanently closed, dropping the chain to just seven stores in the U.S.

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New Designs From Wood Men’s Underwear

Wood Underwear has introduced a new version of its popular biker brief.

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Bare Necessities Team Will Remain In Place

Delta Galil’s CEO, Isaac Dabah, confirmed to BODY that the Bare Necessities current team will remain in place now that it is under his company’s control.

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Dreamgirl Discusses Halloween 2020 Lineup

“At Dreamgirl, as summer comes to an end and we continue to sequester ourselves in our homes, thoughts immediately go to the fall activities we have looked forward to in the past. One of those moments is Halloween,” a company spokesperson told BODY.

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Soma Q2 Sales Fell 15.3% To $84.3 Million

Second quarter sales at Soma fell 15.3% to $84.337 million, down from $99.623 million in the three months ended August 3, 2019.

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Bare Necessities Now Moving To Delta Galil

Screen shot from August 26 on the Bare Necessitives site.

Bare Necessities, the online intimates retailer, is changing hands again. Delta Galil announced on August 25 it had signed a deal to acquire the store, which had just been bought by Walmart in October, 2018.

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Mapalé Lounge: Lots Of Halloween, Plus Items

BODY publisher Nick Monjo interviewed Mapalé co-owner Angela Tobon about her company’s latest loungewear collection.

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Victoria’s Secret: Has It Begun To Stabilize?

Victoria’s Secret and Pink second quarter sales in the United States and Canada fell 39% to $977.5 million, compared to $1.606 billion in the three months ended August 3, 2019.

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Delta Galil Q2: Loss of $53.3M, Sales Fall 27%

Delta Galil reported a loss of $53.3 million in the three months ending June 20, as sales fell 27% to $270.9 million. In the same period last year the company had net income of $5.1 million on sales of $373.9 million.

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Dreamgirl Acquired By Revzen And Partners

Dreamgirl has been acquired by Barry Revzen, who has been CEO/president for almost three years, along with Alma Canjura and Fernando Garcia (long time employees) who are now partners in the company.

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Reviews Are In For The New Comfeez Bralettes

Now that the new Comfeez bralettes from Shapeez have been sold for a while, consumer reviews have started coming in — and they are running strongly positive.

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Valens Distributing Ewa Bien Across The U.S.

Polish fashion brand Ewa Bien is now selling in a growing number of American stores, after its debut here at a recent trade show.

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Claudel Lingerie: Dealing With The Crisis

The ongoing pandemic has affected apparel businesses in a variety of ways. Claudel Lingerie, a Canadian producer, shared some of its experiences with BODY Magazine. In this interview publisher Nick Monjo spoke with Claudel’s Anny-Claude Lapierre.

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Sales ‘Almost Back To Normal’ At In The Mood

Retailers have reported a variety of experiences during the current pandemic. Karen Esposito of In The Mood Intimates located in Fairfield, Connecticut was interviewed by BODY associate publisher Ted Vayos.

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Bra La La: “Very Busy” Since Shop Reopened

Coping during the Covid19 shutdown and related restrictions has taken many different forms. In this interview, BODY associate publisher Ted Vayos interviewed Mary Jordan of Bra La La, an intimates store in Fulton, Maryland.

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Wonderform: Selling Lingerie For 50+ Years

Wonderform Intimates, a brand launched in Montreal in 1949, continues to prosper by focusing on “affordable lingerie for women,” according to the company’s Amanda Petriello.

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Hanes: Net +7.8% Aided By Gown & Mask Sales

Hanes second quarter net income jumped 7.8%, as sales only dipped slightly. Earnings rose because of its “ability to pivot to production and sales of personal protective garments (face masks and medical gowns) combined with relatively strong apparel performance in pandemic conditions, including 68% sales growth in the online channel.”

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NuBra: Then And Now, Made In The U.S.A

NuBra, a leading adhesive bra producer, made what many might consider an unusual decision when it began manufacturing its patented bras almost 20 years ago: it decided to make them in the U.S. And it still does so today.

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Q2 VS, Pink Sales Are Expected To Fall 40%

Second quarter sales for Victoria’s Secret and Pink are expected to be down about 40% due to pandemic-forced store closures, while direct channel sales “are up significantly versus last year,” according to parent company L Brands. Results will be announced in mid August.

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Calida: $10.8 Million Loss, Sales Fall 18.8%

Swiss-based Calida Group reported a loss of 9.8 million Swiss francs (about $10.8 million at current exchange rates) in the first half, as sales fell 18.8% to 146.2 million Swiss francs (about $160.4 million) compared to 180.0 million Swiss francs (about $199.9 million) during the same period in 2019.

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Dreamgirl Debuts Fall, Holiday And Valentines

“Dreamgirl launched its Fall/Holiday 2020/2021 Collection, this month to a fantastic response,” according to a company spokesperson. “The orders have been so strong that we immediately sold out of certain items and rushed to reorder…. something we didn’t think would happen during these difficult times.”

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La Senza Shrinks From 130 To 75 Locations

La Senza has apparently permanently closed all but 74 of its company-owned stores in Canada, and all but one in the U.S., according to a review of locations listed on its website at the end of July.

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Monique Morin: Doing Well Despite Challenges

BODY associate publisher Ted Vayos interviewed lingerie designer Monique Morin about her collection and how she is coping with the pandemic.

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Wolford Annual Loss Jumps To $31.8 Million

Taylor Cup Bra ($250), String ($90) and Om String Body ($230) on the Wolford site.

The annual loss (fiscal year May 2019 to April 2020) at Wolford jumped to €27.42 million (about $31.8 million at current exchange rates) up from €11.10 million (about $12.9 million) for the previous year (2018/19).

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Shapeez: Consistently A Five-Star-Review Brand

Recommendations from actual customers are an important part of the buying process for consumers. And for store owners, offering products that achieve the highest praise are a key element in establishing and maintaining a loyal consumer base.

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Delta Galil Q1: Loses $30.5 Million, Sales -9%

In the first quarter, Delta Galil lost $30.509 million on sales of $332.683 million compared to a profit of $3.029 million on sales of $365.375 million in the quarter ended March 31, 2019.

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HanesBrands Names Stephen Bratspies CEO

HanesBrands named Stephen Bratspies its new CEO and board member, effective August 3, 2020. Most recently, he was chief merchandising officer at Walmart.

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Interacting In New Ways With Staff And Clients

(The effects of the pandemic have been widespread. An interesting article provide by Dreamgirl describes some of the new ways in which the company is interacting with staff, suppliers, customers and even its photographers and models).

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Valens: Challenges Of Internet Merchandising

(With the forced temporary closure of thousands of intimate apparel brick and mortar stores this year, retailers have realized the need to upgrade their online presence. One industry executive who is ideally positioned to provide advice in this area is Tatyana Ponomareva, founder and owner of the lingerie distributor, Valens Capital Group, as well as the Bra Spectrum lingerie shop in Pennsylvania. In the article below she provides her take on the online environment. Her company also offers web development services, specifically adapted to the needs of the independent lingerie retailer. Contact: Info@ValensLingerie.com or (610) 400-8460).

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Babydolls Now Popular For Ann Nahari Factory

As stores re-open and consumer demand builds across the country, “we have seen a very large increase in domestic private label business,” declared Sumiyyah Rasheed of Ann Nahari. The firm operates a production facility in Georgia.

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Revzen: Importance Of Sustainable Packaging

Dreamgirl has just converted all of its packaging to a sustainable format. BODY Publisher Nick Monjo interviewed president Barry Revzen.

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Perseus Men’s Launches Andromeda Collection

Perseus Underwear has just launched Andromeda, its latest collection of men’s underwear. Founded in 2017, the brand releases a new line every July.

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PVH Q1 Sales -43%, Online Revenue +47%

Examples from the CK One underwear collection.

PVH lost $1.097 billion as pandemic-impacted revenue declined 43% to $1.344 billion in the 13 weeks ended May 3, 2020. That’s compared to a profit of $81.6 million on revenue of $2.356 billion during the same period last year.

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Obsessive: Coordinating Perfumes, Bath Bombs

Obsessive, the Polish intimates brand, has recently added a collection of bath and body products designed to coordinate with its lingerie.

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Comfeez Racerback: New Style By Shapeez

With stores reopening across North America, and shoppers looking for something new, Shapeez is ready with the latest addition to its collection of back-smoothing bras: the Comfeez Racerback bralette.

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iFabric Reports Q2 Loss On Declining Sales

iFabric lost Can$479,436 (about $353,000 at current exchange rates) on sales of Can$2,252,090 (about $1,660,000) in the quarter ended March 31, 2020, compared to a loss of Can$386,944 on sales of Can$2,503,793 in the same quarter last year.

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Victoria’s Secret UK Division In Bankruptcy

L Brands placed Victoria’s Secret’s U.K. division into a form of bankruptcy. The move did not warrant a press release or even an SEC filing by the parent company.

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Soma’s Online Sales Strong During Quarter

With stores closed for much of the period, Soma’s sales fell 19% to $64,907,000 for the thirteen weeks ended May 2, down from $80,081,000 in the same three months last year. Meanwhile, online sales stayed strong.

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Aerie Q1 Sales Slip Only 2% Despite Pandemic

Despite the pandemic, Aerie’s revenue decreased just 2% in the 13 weeks ended May 2, 2020. Meanwhile, “digital demand, as measured by ordered sales,” rose 75% for the lingerie division of American Eagle Outfitters.

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TLC: Customers Back In “Droves” After Opening

BODY associate publisher Ted Vayos interviewed Tanya Re, who owns the TLC lingerie shop in Montana with partner Lisa Cetrone, about her retail experiences during the early days of the pandemic. The shop has been in Billings for over 27 years and at the current location for 12.

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