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Solutions for Women at Pennsylvania Hospital

Trousseau dedicated to the Art of Romance

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current issues

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Crisscross Celebrates Web’s 2nd Anniversary

Crisscross Intimates recently celebrated the two-year anniversary of the April 2017 opening of its e-commerce store.

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Lingerie Designs In Latex From Elissa Poppy

Launched in 2016, Elissa Poppy is a lingerie and apparel brand that creates all its styles from latex. The company will be exhibiting at the upcoming New York Curve show. Owner and head designer Elissa Grainger’s catwalk collection in the London Graduate Fashion Week 2015 was featured by Vogue and trend forecaster WGSN, and consumer interest grew from there. BODY publisher Nick Monjo questioned the designer for this interview.

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‘Versions Of She’ To Be At August Curve Show

Versions Of She — or V.O.SHE — is a new “boutique brand” of loungewear that will be exhibiting at its first trade show, Curve, in New York this August.

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Claudel Lingerie Offers Hospital Gown Line

Claudel Lingerie is about to release a new hospital gown collection. Based in Canada, the company operates over 50 retail stores there, under the names Lilianne Lingerie, Body & Beach and Intimate Moments. And the firm also wholesales intimates under the Comfort & Co., Volage, Vanessa, Body & Beach, Midnight Maddie and Claudel labels. BODY publisher Nick Monjo interviewed the firm’s Anny-Claude Lapierre about the hospital line.

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NuBra Will Soon Ship G-Cup Adhesive Bras

Model wearing an F-cup NuBra adhesive bra.

Since NuBra patented its first adhesive bra and launched the product in 2002, the company has made design improvements and added several new styles on its way to selling “over 30 million.” One of the most significant changes over the following years has been the addition of larger and larger cup sizes. In this interview, BODY publisher Nick Monjo questioned the company’s Daren Peng about this trend.

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Splash: Science Behind Washing Swimwear

Splash Swimwear Wash from The Forever Group, is "a great example of a product that enables independent retailers to compete on the highest level, by offering unique and effective clothing care solutions."

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Softies Adding Accessoires, Socks This Fall

Left, Oprah’s 2017 “Favorite,” the Original Snuggle Lounger,” and, right, her 2018 pick, the Hooded Snuggle Lounger.

The Paddi Murphy Corporation was originally founded over a decade ago by Dennis Murphy to produce sleepwear. Based in Minnesota, this ever-evolving company, which also uses the name Softies Comfort Wear, is set to soon add a host of new product categories. For this interview publisher Nick Monjo questioned Dennis’ son Tim Murphy, who now operates the firm.

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Interview: Starline’s Rob Fitzgerald On Costumes

Starline Costume, LLC is an umbrella collection of costume, lingerie and activewear labels and brands, all under the ownership of entrepreneur Rob Fitzgerald. The company offers costumes under both the Party King and Starline labels, as well as distinct Starline lingerie and activewear groups, Raveware lingerie, a bridal trousseau collection and a sexy “Forbidden” lingerie line. BODY publisher Nick Monjo questioned Fitzgerald about the costume side of this business in this interview.

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Dominique Adding 30" Bands To Jilian Bra

Dominique has just added 30 inch bands to its popular Jilian Wire Free Minimizer Bra style 6800 bra. The new band sizes are 30B, 30C and 30D.

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Ann Nahari: U.S. Made Plus Size Specialist

“Ann Nahari is an American manufacturing company that caters to the plus size demographic that is often forgotten in the fashion and entertainment industry,” explained founder Sumiyyah Rasheed in an interview with BODY.

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Declining Sales, Odd Call For VS And Pink

Victoria’s Secret reported success with its new Incredible Bra launch.

Declining sales and comps at Victoria’s Secret and Pink, as well as an odd conference call, marked the first quarter financial release by parent company L Brands.

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Shapeez Introduces Long Version Of Comfeez

Shapeez is about launch the long version of its Comfeez bralette, following the successful introduction of its Comfeez short. The new style will soon be on the website and begin shipping to stores.

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Gabor Is New Dreamgirl National Sales Manager

Gihan Gabor has been named national sales manager at Dreamgirl International. She will be responsible for all sales including Dreamgirl brand lingerie and costumes, as well as the company’s various private programs.

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New, Black, Wet-Look Hosiery From LeggStory

Black, shiny, wet look hosiery, made in Europe, is the latest addition the extensive LeggStory collection.

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Are You Ready To Play Underwear Jeopardy?

An Amazon first page ‘women’s bras’ search result.

Underwear Jeopardy! Don’t want to play? Well, give it your best shot ‘cause you are already in the game even if you don’t want to admit it.

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Mapalé Launches New Packaging, Catalog

Mapalé is introducing a new packaging concept, with “a new and improved box [that] features reinforced cardboard, informative icons, superb trendy look and superior quality overall,” according to co-owner Angela Tobon.

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‘Uncommon Sense’ New Lingerie, Swim Brand

Uncommon Sense is a new “digital-first lingerie lifestyle brand” from Retailwinds (formerly known as New York & Company, Inc.), located at www.uncommonsense.com.

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Bravissimo Opening First U.S. Store In SoHo

Bravissimo, the UK intimates retailer, has decided on the location of its first U.S. store: 433 West Broadway in Manhattan’s SoHo district. BODY reported in January (https://indd.adobe.com/view/e277b3ed-3486-426d-9cc5-c544332f1b5b) that the larger cup specialist was planning to open here in 2019.

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PVH Signs Nike Men’s Underwear License

PVH has entered into a licensing agreement with Nike, Inc. “for the design, sourcing, marketing and worldwide distribution of Nike-branded men’s underwear.”

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Bandelettes Intros Anti-Chafing ‘Panty Shorts’

Bandelettes, the company that introduced patented, anti-chafing thigh bands, half a dozen years ago, has now added two styles of “panty shorts,” designed with the same purpose in mind.

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Parfait To Ship ‘Flirty, Retro’ A/W 2019 Line

Parfait’s Aubrey padded bra in color ‘porcelain.’

Parfait’s Autumn/Winter 2019 collection ships to retailers in late July, featuring “flirty romance with a hint of retro,” according to a spokesperson.

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September International Lingerie Show Details

The owners of the New International Lingerie Show expect its next event, September 9th through 11th at the Westgate Resort and Casino in Las Vegas, “to be at least as successful as September 2018, where most all of our exhibitors had a terrific show.”

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Interview: International Molders’ Craig Einhorn

Founded in the middle of the last century, International Molders—now with three factories in China—continues to be a leading supplier of molded cups for the intimate apparel, swim and novelty industries. BODY publisher Nick Monjo posed these questions for the firm’s Craig Einhorn.

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Eurovet’s Raphael Camp Talks Upcoming Shows

BODY Magazine publisher Nick Monjo interviewed Raphael Camp, CEO of Eurovet Americas, about the upcoming shows scheduled this summer and fall.

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Shapeez Comfeez Sells Out First Run In 4 Days

Different variations of the new Comfeez.

The Comfeez bralette from Shapeez, retail priced at just $54, sold out of its first shipment run in four days in early April.

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‘Wood Works’: Mass Line Launched By Wood

Wood Underwear just launched a “secondary line,” Wood Works, “a basics collection for mass retail,” according to Terresa Zimmerman, CEO and founder.

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Fashion Care Washes: A Hidden Profit Center

Rob French, director of strategy and innovation at The Forever Group, explained his unique approach to creating his collection of specialized Fashion Care washes during a recent interview with BODY.

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Ipomia: Bras Designed For Augmented Breasts

Ipomia, the lingerie company from Sweden that offers bras specifically designed for women who have undergone breast augmentation, is expanding in the U.S. after an initial exhibition last year at Curve.

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VS: Success With LIVY & Own Strappy Styles

Shown here: on the left, the $120 Balcony Bra and matching briefs ($55 and $60) by LIVY on the Victoria’s Secret website. On the right Victoria’s Secret’s own “Strappy Lace Balconet Bra,” for $59.95 with its “VERY SEXY Caged Brazilian Panty” for $24.

Victoria’s Secret’s recent addition of the independent French brand LIVY to its website as well and some of its key stores, has proved advantageous for the retailer in more ways than one.

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New CEO Named For Naked Brand Group Ltd.

Naked Brand Group Limited has a new CEO, Anna Johnson, while a recent executive shuffle also had executive chairman Carole Hochman resigning and former CEO Justin Davis-Rice replacing her at that position.

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’TellTale’: New, Younger Brand From Chico’s

Soma’s parent, Chico’s FAS, aiming to capture some younger customers, is launching a new “digital-first brand, TellTale” on April 24. While Soma has, in the past, described itself as targeting women 35 and older, TellTale is “an intimate apparel collection targeting women ages 25 to 40.”

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A Different Approach To Private Label Sourcing

While many U.S. intimates suppliers boast they can supply all of their customers’ needs with a single, company-owned factory, or through a few dedicated Asian suppliers they control, DG Brands subscribes to an entirely different philosophy.

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Dresses From ‘Beverly Hills Naughty Girl’

Beverly Hills Naughty Girl is a new collection of sexy, strappy seamless dresses from a long established Canadian apparel producer, Ilanco Knitting.

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Interview: Nth Degree Men’s Underwear

Nth Degree Underwear is a new men’s underwear brand from Canada. BODY publisher Nick Monjo interviewed the company’s Marin McGinnis after visiting the booth at the MAGIC Show in Las Vegas in February.

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Underwear Unmentioned As PVH Reports 2018

The words “underwear,” “intimates,” “Warner’s” and “Olga” were not mentioned even once in PVH’s recent press release announcing its Q4 and full year 2018 financial results. Neither were any of those words included in the 41 page report filed with the SEC.

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Nicolas Attard: ‘Craziest Year Since Inception”

“It has been the craziest year since inception,” declared Nicolas Attard, the founder of Miami-based Oh La La Cheri.

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La Vie En Rose Keeps Expanding Boldly

In a wide ranging interview with BODY, François Roberge, president of Boutique La Vie en Rose Inc., discussed his company’s extensive collection of lingerie and swim stores as well as his plans for growth.

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“Not Sold Online” - A Shop’s “Aha! Moment”

More and more specialty store owners — who want to remain in business — are coming to the realization that their key to survival is filling their shops with lingerie that is “not sold online.”

» I want to read more and receive info from Corin

Carole Martin: Focus On 40 And Older Consumer

Over four decades in business, Carole Martin is a moderately priced bra line owned by Robert Dubé and Michael Zinay. Based in Canada, but also with sales in the U.S., it focuses on the older consumer. BODY publisher Nick Monjo interviewed the company’s Adèle Laviolette.

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Soma Q4 Comps +6.2%; Yet 60 Stores Will Close

Soma comparable sales in the fourth quarter rose 6.2%, but it will, nevertheless, close 60 of its locations over the next three fiscal years. It began 2019 with a total of 277 lingerie stores.

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‘Hot Sevilla’ Is New Spring Line From Axami

Axami has a new lingerie collection, ‘Hot Sevilla,’ which focuses on black, white and red palates, all finished with transparent tulle.

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Swim’s Back At VS, But Is VS Back In Swim?

“Swim is Back!” announced the email from Victoria’s Secret. And so it is, with 417 styles now shown on the company’s website. But a review of the collection prompts the question, “Is Victoria’s Secret really back in swim?”

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Fan Letters Reveal Why NuBra Is So Successful

Over 30 million NuBra adhesive bras have been sold since the company patented its first styles and then put them on sale in 2002. A study of some of the many actual consumer testimonials the company has collected over the years reveals the many reasons why the product has been so successful.

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2018 Operating Profit Plummeted At VS, Pink

Two new bras from the ‘Body By Victoria’ collection.

Adjusted operating income for Victoria’s Secret and Pink stores in the U.S. and Canada, combined with the direct business plummeted 45% to $512.4 million in the 52 weeks of fiscal 2018, down from $932.3 million the 53 weeks of fiscal 2017.

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Aerie Q4 Comps +23%, Plans 60-75 New Stores

Aerie has a collaboration with the new Captain Marvel movie

Comparable sales for Aerie rose 23% in its fourth quarter, and 29% it its latest full year, leading the lingerie division of American Eagle Outfitters (AEO) to accelerate “our store growth to 60 to 75 openings” in 2019, according to global brand president Jennifer Foyle.

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Claudel Expanding U.S. Wholesale Operations

Claudel Lingerie Inc., which comprises different chains of retail stores in Canada, as well as several wholesale brands, is focused on expanding the latter operation in the U.S. BODY publisher Nick Monjo interviewed the company’s Anny-Claude Lapierre.

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Ajour Lingerie Brought 2 New Brands To Curve

Ajour’s new Bretelle lingerie and V&T sock lines.

Ajour has two new brands, a lingerie label, Bretelle, and V&T, a sock line. All three were exhibited at the recent Curve show in New York.

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ThirdLove Raises $55 Million In New Funding

ThirdLove announced at the end of February that it had completed a new, “$55 million fundraising round,” that included a range of prominent investors in addition to its original bankers.

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Aakar: Private Label For U.S. Specialty Stores

Aakar is an intimate apparel producer based in Noida, India that has low minimum order requirements and has built a strong following among specialty stores in this country. BODY’s associate publisher Ted Vayos interviewed founder and designer Aayuushi Agarwal.

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New ’Silcone Valley’ Offers Intimate Solutions

Silicone Valley is a new intimates solutions company, launched in November 2018, that will soon be exhibiting at its first trade show, Curve in New York.

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ShapeOn Aims To Grow Retail, Private Label

ShapeOn, a Canadian company with a new approach to shapewear, is coming to New York Curve with a small collection of shaping products developed over the past three years.

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