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BREAKING NEWS: It’s Personal: Yummie Tries Shaming Spanx     Khelani Is Coquette’s Puerto Rico Sales Rep      Rubie’s Hires Stanley As Licensing Manager     Felina Shipping ’Body Jewels’ Lingerie in April     Fashion Forms Launches New Leopard Print Bra     UnSpoken: Now A New, Multi-Brand Web Site     Yummie Intros ‘Pretty Powerful’ Shapewear     Sassybax Introduces Convert-A-Skirt Shaper     Essentially Women: 13th "Focus on the Future"     LéA, Elegant Sleepwear, Looking To Sell In U.S.     Seven ‘til Midnight Wins Award in Australia     Lady Suzy: Moderate Portuguese Hosiery     Heppenstall: All Peekay Stores Have Been Sold      Oh La La Cheri: More Bridal Lingerie For 2013      Rubie’s: Costumes From 1960’s Batman TV Show     First Look: Music Legs Lingerie Catalog 2013      Royce: ‘Liberty’ Nursing Bra Wholesales For $25     Undie Awards: Bali Bra Is Overall Favorite     Clubfife Panties, Lounge From San Francisco     Undie Awards: Bali Bra Is Overall Favorite     Infinity Classics Seeks Sales Reps As It Grows     Heppenstall: All Peekay Stores Have Been Sold      Affinitas Contest Salutes ’Everyday Women’      Infinity Classics Seeks Sales Reps As It Grows     Shapeez Moves Office, Adds 3 New Products     Catanzaro: French Fetish Designer Offers Lingerie     Native: Novelty Looks For Laser Cut Panties      Lingerie di Moda Now Distributing Baci in Italy     NPD Says Swimwear Up 3.1% In Latest Survey     Julie France Adds 3 New Shapers To Léger Line     Soak Offers Gift Set With Cosabella Thong     Khelani Is Coquette’s Puerto Rico Sales Rep      Déjà Vu Opens Boutique In Las Vegas Hotel     Skepticism For Jockey’s Bra Sizing System     iCollection Offers More Styles In Plus Size     First Look: Music Legs Lingerie Catalog 2013      Lady Suzy: Moderate Portuguese Hosiery     Essentially Women: 13th "Focus on the Future"     Déjà Vu Opens Boutique In Las Vegas Hotel     Soak Offers Gift Set With Cosabella Thong     Royce: ‘Liberty’ Nursing Bra Wholesales For $25     Pilar Quintana, Formerly At Castle, Joins Yandy     UnSpoken: Now A New, Multi-Brand Web Site     Parfait Expands Sizing To K Cup For 3 Styles     Soak Offers Gift Set With Cosabella Thong     Fantasy: New ‘Curve’ Boxed Plus Intimates     Barbara Now In World’s 4th Largest Store Group     NaïS: Unusual Lingerie Created in Brooklyn     Khelani Is Coquette’s Puerto Rico Sales Rep      Maidenform: Comfort, Okay. But Now Sexy?     Lingerie di Moda Now Distributing Baci in Italy     Affinitas Contest Salutes ’Everyday Women’      Royce: ‘Liberty’ Nursing Bra Wholesales For $25     NaïS: Unusual Lingerie Created in Brooklyn     It’s Personal: Yummie Tries Shaming Spanx     Infinity Classics Seeks Sales Reps As It Grows     Espiral: AM:PM Catalog 40% Larger This Year     Dana-co Announces Its ’Relaunch’ Of G02BRAS     Parfait Expands Sizing To K Cup For 3 Styles     ’Yandy Candy’ Is Store’s Own, New Rave Line      ’Headliner’ Is Newest BodyZone Dancewear     Parfait Expands Sizing To K Cup For 3 Styles     Frederick’s Launches ’The Nudes’ Collection     Coobie Introduces Tie-Dye Color Variations     LéA, Elegant Sleepwear, Looking To Sell In U.S.     Clubfife Panties, Lounge From San Francisco     Rubie’s: ’Oz the Great and Powerful’ Costumes      Escante Names Caswell Assistant Sales Manager      Dreamwear Adds XOXO Girl For Tween Market     Royce: ‘Liberty’ Nursing Bra Wholesales For $25     Amoena USA: Sporidis Resigns As President      iCollection Offers More Styles In Plus Size     NaïS: Unusual Lingerie Created in Brooklyn     First Look: Music Legs Lingerie Catalog 2013      Fashion Forms Expands Consumer Ad Program    

Prym To Launch Plus Bra Accessories In July

Prym Brochure For Plus Size Accessory Collection

Prym Brochure For Plus Size Accessory Collection

Prym, a leading global manufacturer of underwear accessories (hook and eye fasteners, bra clips, underwires and the like), will launch an enhanced, stronger Plus Size Range of its products at the upcoming Paris Interfilere show in July.

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Greg Wishart of PantySalad.com says: May want to carry your pa...     Germaine Caprio of Majamas says: We support vendors who ma...     valerie of La Boutique de Lingerie & Bridal, Inc says: We carry Julie France and...     Judy Mason of Color Me Pink says: Iam interested in carryin...     Donna Klein of www.softersilk.com says: Please keep as much manuf...     Claire Chambers of Journelle says: Customers tend to ask for...     Greg Wishart of PantySalad.com says: May want to carry your pa...     Denise Magaziner of Posh Lingerie and Bra Boutique says: When looking for a brand ...     Tami Rose of Romantic Adventures says: I would love some wholesa...     Rachael of USA TODAY says: I want to find lounge wea...     Germaine Caprio of Majamas says: We support vendors who ma...     Donna Klein of www.softersilk.com says: Please keep as much manuf...     Greg Wishart of Panty Salad says: Please send catalog and p...     Germaine Caprio of Majamas says: We support vendors who ma...     Greg Wishart of Panty Salad says: Please send catalog and p...     Chioma Aguolu of Toncadeau Lingerie says: I would like to know what...     Tami Rose of Romantic Adventures says: I would love some wholesa...     valerie of La Boutique de Lingerie & Bridal, Inc says: We carry Julie France and...     Gabriela P Morrison of Gs Creative Service says: Love those totally funky ...     Fred Leung of Angel Secret says: Good...    

Parfait Expands Sizing To K Cup For 3 Styles

Parfait, the full busted, sister line to Affinitas, is making three of its most popular styles available up to K cup. According to the company, the new sizes for the Charlotte Padded Bra, Sophia Wire Bra and Alexis Babydoll will be available at retailers in August.

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Seven ‘til Midnight Wins Award in Australia

Seven ‘til Midnight won the 2013 “Lingerie Company of the Year” award presented at the 2013 Adultex trade exhibition, held recently in Queensland, Australia.

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Fit Fully Yours Expands Alexis Bra & Panty Line

Fit Fully Yours Lingerie is expanding its collections, adding new styles and colors, as sells to more retailers across the U.S. The latest addition is that of a new color combination, beige with dark taupe, to its popular Alexis see-through lace bra and panty group.

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Skepticism For Jockey’s Bra Sizing System

Reaction in the press to Jockey’s new Volumetric Fit System has been generally skeptical, despite the universally-quoted “statistics” that most women are wearing the wrong size bra.

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Undie Awards: Bali Bra Is Overall Favorite

Bali’s “One Smooth U Front Close Bra,” style 3486 was voted by consumers the “Favorite Overall Bra” in the seventh annual Undie Awards, organized by HerRoom.com and HisRoom.com, part of Dallas-based Andra Group.

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Dana-co Announces Its ’Relaunch’ Of G02BRAS

On June 7th Dana-co LLC announced the “launch of a new GO2BRAS brand,” a previously-existing label it purchased in late 2012, along with other Connie Elder International brands, including Lipo in a Box, a shapewear collection.

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Lion’s Den: New Store And Arcade in Vegas

The Lion’s Den, a chain of 42 stores in 21 states selling lingerie and adult products, opened a new location in Las Vegas in mid May.

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Déjà Vu Opens Boutique In Las Vegas Hotel

Déjà Vu, the chain of lingerie and adult product stores, opened a new boutique at the Stratosphere Hotel, Casino and Tower in Las Vegas at the end of last month, celebrating with a party the night of May 25th.

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UnSpoken: Now A New, Multi-Brand Web Site

ShopUnSpoken.com is the latest creation of Caron Block, the woman behind UnSpoken, a high end lounge wear, sleepwear and lingerie collection launched at MAGIC in February 2012. The new retail site (which was less than a month old as of June 1st) targets a monied, older woman.

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Soak Offers Gift Set With Cosabella Thong

Soak Wash, Inc. has created a limited edition gift set, Soakbox, which combines a bottle of their lingerie wash and Handmaid hand cream as well as a Cosabella Never Say Never Cutie Lowrider Thong and a bottle of nail polish in a matching color, all with a compelling suggested retail price of $59.

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Lingerie di Moda Now Distributing Baci in Italy

Lingerie di Moda, a distributor of intimates, swimwear and costumes, has reached agreement with Baci Lingerie to handle the brand in Italy. The firm also distributes such labels as Rene Rofe, Seven ‘til Midnight, Pink Lipstick and I-Diva.

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Frederick’s Launches ’The Nudes’ Collection

Frederick’s of Hollywood in mid-May launched The Nudes Collection, a small but “sexy new line of bras and panties developed in a customized nude color palette for women with different skin tones,” as described by the company. Retail price for the single offered bra is $29.50, $12 for the thong panty.

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NPD Says Swimwear Up 3.1% In Latest Survey

“Swimwear in the U.S. is a 3.5 billion dollar a year business and it is up over last year by a 3.1 percent gain,” according to a statement from NPD Group, Inc. citing their Consumer Tracking Service covering the period from April 2012 to March 2013.

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Native: Novelty Looks For Laser Cut Panties

Native Group International has updated its collection of laser cut panties for Holiday, 2013 according to Serap Insar Ikiz, creative director.

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Leading Lady: Exclusive Brand For Walmart

Leading Lady has introduced a lower-priced Loving Moments by Leading Lady collection of nursing bras which are “sold only at more than 3,600 Wal-Mart stores nationwide” and on Walmart.com according to a company release. Retail prices on Walmart.com range from $10 (when purchased in a two-pack) for the wirefree sport nursing bra, to $12.94 for the maternity comfort wirefree nursing cami bra with full sling.

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Shapeez Moves Office, Adds 3 New Products

Shapeez has moved its headquarters and U.S. distribution center to a larger space “to accommodate new products and sales growth” according to David Berner, executive vice president and CFO. The new, 8,000 square foot facility remains in the city of Gaithersburg, Maryland, where the previous office was located, and has the potential to be expanded to 16,000 square feet.

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Coobie Introduces New Seamless Sports Bra

Coobie has introduced a new seamless sport bra that is “soft and comfortable, cute and functional” and made of the same stretch fabric as the standard Coobie bras, according to a company statement.

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Rubie’s: Costumes From 1960’s Batman TV Show

Rubie’s Costume Company Inc. is producing a collection of costumes featuring characters from the Batman television series that originally aired in the 1960’s. The Batman Grand Heritage Costume Collection will be available in retail stores for Halloween 2013, and will include costumes representing Batman, Robin, Batgirl, The Joker, The Riddler and Catwoman.

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Yandy Offers Its Own Line of Crystal Bikinis

Fast growing internet intimates retailer Yandy.com has added an exclusive collection of its own “Swarovski crystal embellished bikinis” to its extensive collection of swimwear offerings.

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Rubie’s Hires Stanley As Licensing Manager

Rubie’s Costume Company Inc. named Stephen Stanley as the company’s new managing director of licensing and business development. According to the firm, “Stanley comes to Rubie’s with over 20 years of experience in the licensing industry, most recently as the senior vice president of global licensing at Jakks Pacific.”

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Dreamwear Adds XOXO Girl For Tween Market

Dreamwear Inc., which has, for the past four years, been producing collections of XOXO intimates, daywear and sleepwear for the junior market, has now successfully launched XOXO Girl which is “geared toward the young girls/ tween market,” according to a company statement. “The collection is ultra-comfortable and features young, fresh styles that are made to mix-and-match.”

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Zoe & Co. Adds Another Professional Bra Fitter

Zoe & Co., the Rhode Island retailer that emphasizes its bra fitting expertise, has added a new fitter, Kelsey Ferleman.

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Khelani Is Coquette’s Puerto Rico Sales Rep

Coquette International Inc., is has hired Karishna Khelani as its Puerto Rican sales representative.

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iCollection Offers More Styles In Plus Size

iCollection has been expanding the number of styles it offers in plus sizes to the point that today, “we proudly

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Catanzaro: French Fetish Designer Offers Lingerie

Patrice Catanzaro was at the recent International Lingerie Show in Las Vegas to exhibit to the U.S. market his new lingerie collection, first shown at the Salon International de la Lingerie in Paris in January. This is the first full lingerie collection from the Marseille-based designer who is described on his own web site as “the undisputed master of fetish clothing” and told BODY he has been designing for 30 years.

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Affinitas Contest Salutes ’Everyday Women’

In April, lingerie maker Affinitas announced a contest to recognize “everyday women who might usually go unnoticed” for the positive impact they have on the lives of others. The “Everyday Women D-Serve” asks “fans to step out and nominate a woman who has made a positive impact in their life. A mother or sister, teacher or co–worker, neighbor or friend.”

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Native To Ship Three McClintock Collections

Native Group Ltd. will ship three separate Jessica McClintock collections for Fall/Holiday 2013: intimates, “Shapewear Solutions” and a focused group of foundations bearing the label “Under My Dress” designed to be worn under those special occasion dresses for which the licensor is best known.

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Fashion Forms Expands Consumer Ad Program

Fashion Forms is expanding the consumer advertising campaign it has been running. Not only are there more ads, but the firm is now running some two page spreads in addition to the single page ads with which it started. Many of the displays carry a new tag line as well: “Ever Wonder What’s Under?”

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Fantasy Reports Success For Curve Plus Line

Fantasy Lingerie’s recently launched Curve plus size collection of intimates has already received a response that “was even more than we had anticipated,” according to David Savage, a sales executive at the company. “When we first launched the collection I didn’t expect to sell out of styles within a week!”

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BLVD Is Forplay’s Sexy New Swim Collection

After the successful launch of its BLVD Collection (as in boulevard) of sexy dresses last year, Forplay has put the same name to an extensive collection of bright and sexy swimwear, which it was showing at the recent International Lingerie Show in Las Vegas where “we received an amazing reaction,” according to COO Greg Gubner.

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Espiral: AM:PM Catalog 40% Larger This Year

Espiral recently mailed its largest catalog ever for its swim and resort collection, AM:PM by Espiral. This year’s edition totaled 202 pages plus the covers. Last year it was 146 pages plus covers.

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Infinity Classics Seeks Sales Reps As It Grows

Infinity Classics, which produces an extensive variety of leg wear for women and children as well as shapwear, maternity intimates and other accessories, is expanding its network of sales personnel, according to Mark Kimmelman, a sales executive who joined the company late last year. Independent sales reps are currently being evaluated for various territories and product categories.

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April Lingerie, Costume Shows In Las Vegas

“Pre-registration is very solid, one of the better ones,” declared Michael Moreira of Specialty Trade Shows, referring to the retailer attendee list for the International Lingerie Show and Las Vegas Halloween show, which will be held jointly next week (April 8-10) at the Rio Hotel. “We also have a bunch of new clients, some in very unique categories, that fit perfectly with what we have to offer.”

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Nine Iron: New Color For Anita’s ‘Ella’ Range

Starting in June, Anita is offering an interesting new color to its Rosa Faia “Ella” collection: Nine Iron. White will also be offered in the collection, and both feature “romantic flower embroidery on stretch tulle” and “filigree embroidery on the interlock fabric on the lower cup and side panel.”

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American Eagle Closing Additional Aerie Stores

An image from the aerie web store

While 2012 sales and earnings were up for American Eagle Outfitters, Inc., which currently sells “aerie” lingerie online and in its stores, including 151 dedicated exclusively to the brand, there are signs that the company is not as excited about the category as it once was. While in previous years American Eagle had opened new aerie stores annually, it changed course and closed seven in 2012 and in its recently released annual report it said it planned to close an additional “15 to 20” in 2013.

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Felina Shipping ’Body Jewels’ Lingerie in April

Body Jewels, the “young, fresh and lively” new collection from the same group that owns Felina, will ship “at the end of April” to various stores around the country according to Willy Mrasek, creative director. “JCP along with another major retailer [are] bringing it in under their private label brand. (We feel this flexibility adds to the appeal especially for those accounts wanting their own brand represented but not wanting to commit to their own MOQ’s [minimum order quantities]).”

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First Look: Music Legs Lingerie Catalog 2013

The front and back covers of the 2013 Music Legs lingerie catalog

Music Legs is about to release its 2013 lingerie catalog, this one 294 pages, with a dramatic front and back cover featuring two intricately detailed pieces emblematic of the new designs contained inside. Indeed, according to Anna Cruz, marketing manager, there are a “total of 149 new styles” in all, with the new plus size pieces, for the first time, “photographed on a queen size model.”

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Rubie’s: ’Oz the Great and Powerful’ Costumes

Characters on the web site for ‘Oz the Great and Powerful,’ the new Disney movie.

Rubie’s Costume Company Inc. is creating licensed costumes, accessories, make up and masks based on the new movie, Oz the Great and Powerful. The film opened in U.S. theaters on March 8 and, as of the week of March 18, Disney boasted on the film’s web site that it was the “#1 one movie the the world, two weeks in a row.”

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It’s Personal: Yummie Tries Shaming Spanx

Accused Products? Spanx Styles 1846 and 1847 as Pictured at Spanx.com

The Spanx vs. Yummie Tummie dispute over shapewear design infringements continues. And Yummie’s Heather Thomson is making it personal as she tries shaming Spanx founder Sara Blakely in public.

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Oh La La Cheri: Lacing, Wild Straps & Whimsy

Unique and amusing lingerie, with a particular fondness for using lacing and straps in ways customers have not seen before, can be found peppered throughout the 2013 collections from Oh La La Cheri (photos of several examples of which we include with this article).

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Donna Flor: Brazilian Lingerie and Swimwear

The Brazilians really do have a different take on sexy lingerie and swimwear, certainly one that is different from what is produced in this country or in Asia, yet one that is finding a growing place among U.S. retailers. And Donna Flor, though not a new company, is one of the latest brands from that country to make a concerted effort here.

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First Look: Leg Avenue Ravewear for 2013

For those retailers wondering if rave is still a strong trend in the market, another endorsement: the 2013 Leg Avenue Ravewear collection, which will be shown for the first time at the upcoming International Lingerie Show in Las Vegas in April.

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Delicious: Modern Take on Vintage Classics

Delicious of New York, a division of Rubie’s Costume Company Inc., launched a 2013 costume collection that is “Influenced by women of past and present,” and reflects “femininity, individualism and a strong sense of style,” according to the firm. “With a nod to the 40’s and a wink to the 50’s, the new retro inspired designs offer a modern take on vintage classics.”

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Anita’s Rosa Faia Label Adds New Fall Color

Anita is introducing a striking new color, Arabian Spice (a sort of dark orange), to its existing and popular Scarlett collection (part of the Rosa Faia division) of intimates for autumn/winter 2013. Shipment on the new shade begins in June. Arabian Spice joins the existing color ways of Dusty Rose, black and white in this group.

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Clubfife Panties, Lounge From San Francisco

Jasmine Blocker and Andrew Linton of Clubfife at Pool.

“This is our first foray into wholesale,” declared Clubfife CEO Andrew Linton, explaining why he brought his small line of women’s underwear and loungewear, which he has been producing in San Francisco since 2004, to the recent Pool Trade Show in Las Vegas.

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Barbara Now In World’s 4th Largest Store Group

Barbara Autumn / Winter 2013 Collection

“The big news is that Barbara is entering El Corte Inglés big time, in Spain,” Hubert Lafont, directeur general, wrote BODY in an e-mail today. “We start with 10 stores, but they add one per month.” The news is significant because Barbara has been seeking to break back into U.S. department stores, and El Corte Inglés S.A. (or ECI) which translates to “the English cut” is not only the largest department store group in Spain, but also in Europe. It is the fourth largest group in the world with sales of €15.8 billion (about $21 billion) in 2011.

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Comfortable Sleepwear, Panties By Marie Bella

Jenette Beres and Marissa Fondots of Marie Bella.

Born from her long and ongoing experience operating a high end lingerie shop on Nantucket, creative director Marissa Fondot two years ago launched Marie Bella, a small line of panties and sleepwear which she exhibited for the first time at Curve in Las Vegas. The intimates are already sold in her store, Ladybird Lingerie, as well as a limited number of other shops.

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Miss Magic, Je Dit Are New Lingerie Brands

Perfect System Limited, a Hong Kong-based private label lingerie and swim producer, was at the most recent CurveNY looking to find retailers for its own brands in these categories. Founded in 1998, Perfect did not offer the new labels: Je Dit (“feminine lingerie”), Miss Magic (“young and trendy underwear”), Magic Beach (“swimwear line for fresh and young summer feeling”) and Magic Plus swim until last spring.

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Lady Suzy: Moderate Portuguese Hosiery

Lady Suzy general manager Celia Macedo at CurveNY.

Intecol Hosiery, a firm that was founded in Portugal in 1985, doing both branded and private label business, attended its first CurveNY show in February, with the aim of introducing its Lady Suzy brand to U.S. retailers.

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Luli Launches Colorful Seamless Panty Line

Luli Owner Jean-Luc David with Color Tech Panties and Displays

Luli Color Tech is the brand name for two new, almost transparent seamless panties, a ‘Tanga” and “Shortie,” available in eight colors. The panties, along with two new display systems, were introduced to the American market at the Luli Lingerie booth at CurveNY in late February.

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Frederick’s: 3rd Quarter Loss of $643,000

Frederick’s of Hollywood Group Inc. lost $643,000 on sharply declining sales of $23,293,000 in its fiscal third quarter 2013, compared to a profit of $3,313,000 on sales of 30,181,000 during the same period last year. In addition the retailer has reduced, since mid-March, the number of its retail outlets by three, bringing the current total to 112.
>> Read Article

Victoria’s Secret Store Sales Up 4% in May

Increased sales at Victoria’s Secret and La Senza stores helped lift Limited Brands, Inc. (now known as L Brands, Inc.), net sales to $737.0 million for the four weeks ended June 1, 2013, compared to net sales of $671.9 million for the four weeks ended May 26, 2012.
>> Read Article

$5 Million Increase To Frederick’s Credit Line

Frederick’s of Hollywood Group Inc. reported that Salus Capital Partners, LLC, its lender, “increased the FILO (first in last out) Advance credit line portion of the company’s credit facility by $5.0 million to $14.0 million.” Commented chairman and CEO Thomas Lynch, “By increasing the FILO Advance credit line to $14 million, we have greater financial flexibility to work with vendors and invigorate our merchandising strategy, which will play an important role in stabilizing our business.”
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Van de Velde: First Half Sales May Decline

Van de Velde announced that sales in the first half of 2013 may be below those in the first half of last year, noting that “The consumer market continues to be very tough. In the first quarter of 2013 there were signs of falling sales throughout Europe among independent retailers (in excess of 4%).”
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Limited Brands 2013 Q1 Sales, Earnings Rise

Limited Brands, Inc. (which has changed its name to L Brands, Inc. and is the parent to Victoria’s Secret and La Senza) reported first quarter earnings of $142.5 million on sales of $2.268 billion compared with earnings of $124.6 million on sales of $2.154 billion last year.
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Victoria’s Secret, La Senza Up 2% In April

“Victoria’s Secret stores April comparable store sales increased 2% on top of 8% last year,” declared Amie Preston, chief investor relations officer at Limited Brands, noting an increase for all the company’s stores in the month. But she admitted of Victoria’s Secret stores, “We are disappointed with our overall performance in April, particularly in bras. While we have seen strength in our core offerings, our recent introductions have not offset the volume from styles exited in the past 12 months.”
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Wacoal Annual Profits Rise 10.3%, Sales 3.1%

Wacoal Holdings Corp.’s income for the year ended March 31, 2013 rose 10.3% while sales rose 3.1%, despite “an impairment loss with respect to the intangible fixed assets of our subsidiary Peach John Co., Ltd. as well as its subsidiaries.”
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Maidenform Sales Slide, Loses $1.2 Million in Q1

Maidenform lost $1,234,000 in the first quarter of this year on sales of $131,156,000, compared with a profit of $5,845,000 on significantly higher sales of $157,546,000 in the quarter ended last year on March 31, 2012.
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Aggressive 2013 Growth Set For Victoria’s Secret

Earlier this year, Victoria’s Secret parent Limited Brands promised gains in 2013 and beyond, while reporting a modest decline in net profits for 2012 of about $753 million on increased sales of $10.46 billion, compared to net income of $850 million on sales of $10.36 billion for 2011. A reading of the company’s full annual report shows the firm is planning an aggressive expansion of much of its lingerie business with implications for all of its domestic and international competition.
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Hanes Profits Up, Sales Down In First Quarter

HanesBrands reported net income for the first quarter of 2013 of $51.4 million on declining sales of $945.5 million, compared with a loss in the same period last year of $26.8 million on sales of $973.1 million. The firm blamed the sales decline on “a sluggish retail environment,” but noted “the company’s operating profit margin expanded 790 basis points over the year-ago quarter, benefitting from an improved cotton-cost and product-pricing environment” and its “Innovate-to-Elevate margin-enhancement initiatives.”
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March Victoria’s Secret Stores Up, Web Down

According to Amie Preston, chief investor relations officer at Limited Brands (which is now calling itself L Brands), Victoria’s Secret “March comparable sales increased 2% on top of 10% last year driven by strength in Pink bras and panties and beauty.” Overall, for all its stores and brands, Limited “reported a comparable store sales increase of 3 percent for the five weeks ended April 6, 2013, compared to the five weeks ended April 7, 2012.”
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PVH: Less Early Benefit From Warnaco Deal

PVH Corp. reported increased sales and earnings for 2012, while at the same time warning that after evaluating its recent purchase of Warnaco (which closed in mid-February) “we believe that additional investments above our initial expectations are required to achieve our goal of rebuilding the global Calvin Klein jeanswear and underwear businesses,” according to Emanuel Chirico, chairman and CEO of PVH. This means earnings as well as cost-saving “synergies” from the Warnaco acquisition will be significantly lower than expected for 2013.
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Delta Has Record Q4, Strong Full Year 2012

Delta Galil Industries, Ltd. finished 2012 with record sales and earnings in its fourth quarter, leading to full year income of $56,977,000 on sales of $817,782,000 compared to income of $27,575,000 on sales of $678,819,000 in 2011.
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Victoria’s Secret Comp Stores Up 5% in February

Victoria’s Secret comparable store sales rose 5% for the four weeks ended March 2, 2013 compared to the four weeks ended February 25, 2013. Last year they rose 10% over the same four weeks in 2011. Victoria’s Secret Direct sales dropped 4% for the month, compared to a rise of 5% from 2011 to 2012. And at La Senza, the Canadian lingerie chain also owned by parent Limited Brands, Inc., sales for the month rose 5%.
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Frederick’s: $10 Million & Potential New Owner

Frederick’s of Hollywood Group Inc. reported Friday a $10 million sale of preferred stock to a holding company with no apparent experience in apparel, which could give the purchaser control of the lingerie retailer should it invest more and exercise its various other options to do so. The financing was provided by Five Island Asset Management LLC, a subsidiary of Harbinger Group Inc., with the purchase of Series B Convertible Preferred Stock.
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€8 Million Andrés Sardá Charge for Van de Velde

Van de Velde profits dropped significantly for 2012, to €25.6 million on slightly higher sales of €181.8 million, compared to a profit of €41.2 million on sales of €179.8 million in 2011. The Belgian intimate apparel firm owns such brands as Marie Jo, Andrés Sardá and Prima Donna and operates retail stores under various names in different parts of the world, including Intimacy in the U.S.
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Party City to Acquire iParty for $35 Million

iParty Corp. “announced that it had entered into a merger agreement with Party City Holdings Inc.” in a filing with the SEC. The deal is valued at about $35 million. With 47 of its 52 stores located in New England, the company’s Halloween business was devastated by Hurricane Sandy, the second year in a row that a major storm hit the area at the time of the holiday.
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Profits and Challenges Rise for Maidenform

“2012 was a disappointing year overall, with weak category, customer and consumer trends in our key markets, and increased shapewear competition in department and chain stores,” said Maidenform CEO Maurice Reznik, in remarks that accompanied the firm’s results for 2012. And the start of 2013 will be even worse. Maidenform expects “a sales decline of approximately $20 million compared to 2012, as a result of non-recurring warehouse club and private label business” and a projects a “first quarter loss per share in a range of $0.05 to $0.10.”
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Mixed Results For Victoria’s Secret Parent

Victoria’s Secret parent Limited Brands reported a drop in overall earnings and sales for 2012, although it did register gains in both categories in the fourth quarter, ended February 2, 2013.
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NYSE Is Delisting Frederick’s February 22

The common stock of Frederick’s of Hollywood Group Inc., which trades as FOH, is being delisted from the New York Stock Exchange, “and its common stock is expected to be suspended from the Exchange effective at the open of the market on February 22, 2013,” according to the company. It added that Frederick’s “intends to remain current in its SEC reporting obligations, and expects that its common stock will be quoted and traded on the OTCQB Marketplace upon delisting from the Exchange, or as soon as practicable.”
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PVH Corp. Completes Acquisition of Warnaco

PVH Corp. announced today it completed its acquisition of The Warnaco Group, Inc., creating a apparel company with more than $8 billion in sales, and combining intimates brands including Calvin Klein, Warners, Olga, with all those apparel and footwear brands already in the PVH stable including Tommy Hilfiger, Van Heusen, Izod, Arrow and Bass.
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Hanes: ’Momentum’ Points to Improved 2013

While HanesBrands profits for 2012 were down significantly compared to 2011, fourth quarter profits almost doubled and the company expects both sales and profits to increase for 2013. In the fiscal year ended December 29, 2012 Hanes earned $164.7 million on sales of $4.5 billion compared to net income of $266.7 million on sales of $4.4 billion in 2011. But for the latest quarter, HanesBrands earned $80.4 million on sales of $1.2 billion compared to $41.0 million on sales of $1.1 billion in the final quarter of 2011.
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Victoria’s Secret Store Sales Up 8% In January

Strong results at La Senza stores led the way to sales increases for January, as well as for the fourth quarter, for Victoria’s Secret parent Limited Brands, Inc. In a sales and earnings guidance report today, the firm disclosed that company-wide “comparable store sales for the five weeks ended February 2, 2013 increased 9% compared to the five weeks ended February 4, 2012.” Among the various division, same stores sales rose 8% at Victoria’s Secret, 10% at Bath and Body Works and 15% at La Senza.
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Problems At Intimacy Persist for Van de Velde

As we await the report of 2012 financial results for Van de Velde, due on the 25th of this month, it is clear that some of the problems at Intimacy, the U.S. retailer it now fully controls, have not been solved. The Belgian intimate apparel giant owns such brands as Marie Jo, Andres Sarda and Prima Donna and operates retail stores under various names in different parts of the world, including extensive operations in Europe.
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Big Winners, No Matter What, In Warnaco Deal

Will PVH Corp. ultimately be happy with its decision to buy Warnaco in the $2.9 billion deal expect to close shortly? Only time will tell. After all, while there have been many prominent intimate apparel mergers and acquisitions in recent months, some buyers have publicly expressed a tinge of disappointment with how their purchases have worked out so far. Van de Velde had hoped for a better early return on its takeover of U.S. retailer Intimacy and now Wacoal is saying the same thing about its expensive buy of Eveden last year.
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Wacoal Japan: 9 Month Sales Up, Profits Down

Wacoal Holdings Corp., the Japanese public company of which Wacoal America is a subsidiary, reported today a 2.6% increase in its consolidated sales for its first three quarters along with a 1.8% decrease in net income for the same period. It also revealed that both sales and income for the period were “less than initially expected” for Eveden Group Limited, which it purchased less than a year ago.
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Foot Locker’s Johnson Joins Maidenform Board

Maidenform Brands announced today the election of Foot Locker EVP and COO Richard Johnson to its board of directors. The lingerie maker said he will “serve as a member of the nominating and governance committee,” according to a company statement.
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Decrease At Paris Shows Blamed on Snow Storms

Trade show organizers blamed snowstorms in Europe for a decrease in attendance at the Salon International de la Lingerie and Interfilière Paris last weekend (January 19-21), reporting a combined 26,373 visitors compared with 30,099 in January 2012. According to show management there were 16,372 buyers at the lingerie show and 10,001 visitors at Interfilière.
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Maidenform President To Leave January 28th

Maidenform reported that its president, Malcolm Robinson, will be leaving Maidenform “to pursue other opportunities, effective January 28, 2013” adding that “following his employment Mr. Robinson will continue to receive his base salary plus an additional increment to defray any medical and disability insurance premiums and expenses. In addition, each of the long-term incentives granted to Mr. Robinson on December 1, 2011 will vest.” His annual salary was $600,000 and the incentives described in his employment contract were valued at $1 million.
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Limited Brands Store Sales Up For December

Limited Brands, Inc., parent to Victoria’s Secret, reported a comparable store sales increase of 3 percent for the five weeks ended Dec. 29, 2012, compared to the five weeks ended Dec. 31, 2011. According to the firm, “net sales of $1.947 billion for the five weeks ended Dec. 29, 2012, compared to net sales of $1.868 billion last year.”
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Frederick’s 1Q Sales Drop, Losses Double

Frederick’s of Hollywood sales for its fiscal first quarter 2013, plummeted while its losses doubled. Sales at the intimate apparel retailer fell to $22.5 million for the three months ended October 27th, 2012, down from $28.4 million for the three months ended October 29th 2011. Meanwhile losses for the period were $5.2 million, up from $2.3 million a year earlier.
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Conditions Seem To Improve at Tefron Ltd.

For the three months ended September 30, 2012 Tefron Ltd. sales declined to $27,671,000 from $30,119,000 during the same period the year before, but losses for the period shrank to $465,000 compared to $529,000 in 2011. For the nine months ended September 30, 2012 sales decreased slightly to $85,311,000 from $86,885,000 in 2011, but the company reported a slight profit of $12,000 as compared to a loss of $4,558,000.
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Frederick’s Warned By NY Stock Exchange

Frederick’s of Hollywood Group Inc. has received a notice from the New York Stock Exchange (NYSE) “indicating that, based on the company’s shareholders’ equity as reported in its Form 10-K for the year ended July 28, 2012, the company is not in compliance with Section 1003(a)(iii) of the NYSE MKT Company Guide, having less than $6 million of shareholders’ equity while sustaining losses from continuing operations and net losses in its five most recent fiscal years,” according to a company statement.
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Cano Says Wholesalers Should Not Be Retailers

The following is an opinion piece on a pressing issue in the intimate apparel industry, prefaced by an introduction by Nick Monjo, publisher of BODY.
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Jockey Names Norfleet New President & COO

Jockey named Byron Norfleet as president and COO, replacing Ed Emma who will become "consultant to the CEO on December 14, 2012," according to a company announcement.
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Innerwear Helps Hanes Boost Income, Sales

HanesBrands reported a strong increase in net income as well as a more modest increase in sales for the third quarter. According to the report filed on the company’s investor relations page, "Net sales for the quarter ended Sept. 29, 2012, totaled $1.22 billion, up from $1.19 billion a year ago. EPS growth contributors included Innerwear segment performance and across-the-board tight expense control."
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Maidenform Sales, Profits Up In 3rd Quarter

Maidenform reported net sales for the third quarter of $150.2 million, up $2 million over the same period last year. According to a company statement, "Net income for the third quarter of 2012 and 2011 was $10.8 million and $10.2 million, respectively, and EPS was $0.46 and $0.44, respectively.
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PVH To Buy Warnaco Creating $8 Billion Firm

PVH Corp. is purchasing Warnaco, which produces Calvin Klein underwear and lingerie, among other apparel, in a deal valuing Warnaco at about $2.9 billion. Combined sales for the new PVH, with such brands as Tommy Hilfiger, Van Heusen, Izod, Arrow, Bass, Speedo, Olga and Warners, will be over $8 billion.
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Tefron : Sales, Profits Up at Seamless Firm

Tefron, the seamless producer based in Israel, reported improvements in its “net profit in the second quarter and first half of 2012 and first positive quarterly cash flow in six quarters,” according to a company statement.
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Wolford Reports Bigger Loss for First Quarter

Wolford Group reported sharply higher losses of 3.2 million euros ($4.1 million) for its first quarter (May 1, 2012 to July 31, 2012) on rising sales of 33.1 million euros ($42.4 million), compared to a loss for the same period last year of 1.8 million euros ($2.3 million) on sales of 31.8 million euros ($40.7 million). The company is publicly listed on the Vienna Stock Exchange.
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Van de Velde Profit Hurt by Intimacy, Top Form

For the first half of 2012, profit for Van de Velde fell to €22.6 million ($29 million) on rising sales of €98.7 million ($126.8 million), compared to a profit for the same period last year of €24.6 million ($31.6 million) on sales of €97.9 million ($125.8 million). The Belgian firm is a significant player in the wholesale and retail lingerie business in Europe and the U.S. It owns the Marie Jo, Andres Sarda and Prima Donna brands and operates retail stores in Europe and the U.S. including Intimacy lingerie stores here.
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Warnaco Cites Intimates In Fall of Sales, Income

Intimate apparel received much of the blame as sales and income fell at Warnaco in the second quarter.
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‘Disappointing’ 2Q Results For Abercrombie

In August Abercrombie & Fitch, which operates over a thousand apparel shops, including a small number of Gilly Hicks lingerie stores, reported poor results for the second quarter of 2012. The lingerie portion of its business was not, however, cited as a problem area. Indeed Abercrombie raised the number of lingerie shops it operates by four between March and August, increasing the total to 25.
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Limited Brand Sales Rise By 8% In August

At Limited Brands, Inc., parent to Victoria’s Secret and other stores, comparable store sales for August, as well as the 30 weeks ended August 25th, 2012, rose by eight percent.
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Maidenform 2Q Sales Decrease 7.4% vs. 2011

Maidenform Brands, Inc. reported that net sales for the second quarter of 2012 fell to $157.5 million, a decrease of 7.4% from the second quarter of 2011, while earnings per share were $0.49 compared to $0.50 for the same quarter in 2011. (Earnings per share, excluding the litigation settlement recorded in the second quarter of 2011, were $0.67. The litigation charge, $4.1 million excluding taxes, involved invalidity and patent infringement lawsuits with Times Three Clothier, the company behind Yummie Tummie shapewear).
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