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Posh Lingerie and Bra Boutique

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current issues

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Pepper: New Bras For Small Breasted Women

Pepper, the new company that claims it is “the first brand to design products specifically for women with small boobs,” is now interested in “working with select retailers” to expand its distribution.

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Giulia: Austrian Hosiery Showing At Curve

Giulia, an established Austrian hosiery producer, is planning to exhibit for the first time at the upcoming Curve show.

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Ewa Bień: Colorful Brand Coming To Curve

Ewa Bień is an established Polish brand that will be exhibiting for the first time at the New York Curve show later this month.

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Ajour Lingerie Bringing 2 New Brands To Curve

Ajour’s new Bretelle lingerie and V&T sock lines.

Ajour has two new brands, a lingerie label, Bretelle, and V&T, a sock line. All three will be exhibiting at the upcoming Curve show in New York.

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Victoria’s Secret, Pink January Comps Fell 1%

Victoria’s Secret and Pink January store and direct comparable sales in the U.S. and Canada fell 1%. Comparable store sales alone, for the two brands, fell 8%.

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Jessica Cheung Has New Duties At BL Intimates

Jessica Cheung has been named corporate account and ecomm manager at BL Intimates. Based in Montreal, and in business for over 20 years, the firm specializes in intimate apparel, hosiery and activewear with distribution centers in both the U.S. and Canada.

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NuBra Adds Innovative New Straps For Its Bras

NuBra, a leader in the development of the adhesive bra, has introduced innovative straps that provide new ways to wear its bras.

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Seven ‘Til Midnight Bought By J&V Apparel

Seven ‘Til Midnight (STM), the California intimate apparel wholesaler, was acquired earlier this month by J&V Apparel, Inc., a firm that was itself established in December, 2018.

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Me Seduce: Exhibiting For First Time In U.S.

Swim and lingerie designs from Me Seduce

Me Seduce is a relatively new Polish brand, exhibiting for the first time in the U.S., and bringing its strappy, sexy collections to both the New York and Las Vegas Curve shows later this month.

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Forever Group Coming To New York Curve

The Forever Group is a Canadian intimate apparel solutions products company that focuses on smaller specialty stores with a collection of products that include one particularly interesting and unique item.

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İpek Kıramer Bringing Luxury Line To Curve

İpek Kıramer is a Turkish designer bringing a 35 piece collection of luxury “sleepwear, robes, chemises, wedding sets, pajamas and kimonos” to the upcoming Curve show in New York at the end of February.

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Music Legs Just Joined NILS Exhibitor List

The New International Lingerie Show (NILS) has just added Music Legs to the list of exhibitors for its upcoming show, according to the event’s Tim McNamara.

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Harder To Sell Lingerie? It’s The VSM Effect

Wondering why it seems harder to sell lingerie than in previous years? Dealing with customers who want more for less? Considered the VSM effect.

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EuroSkins Introduces Body Shaping Leggings

EuroSkins has added a new a group of body shaping leggings to its already large activewear collection.

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Designer Hidi Lee Joins Dreamgirl International

Hidi Lee has joined Dreamgirl International as vice president of private label design, CEO Barry Revzen told BODY.

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‘Soma Is Strong’ But Will Close More Doors

Chico’s FAS, Inc., the parent company to the Soma intimates brand as well as the Chico’s and White House Black Market apparel labels, announced it will “close at least 250 stores in the U.S. over a three-year period,” including an unspecified number of its lingerie shops.

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Dreamgirl: Gihan Gabor Added To Sales Team

Dreamgirl International has named Gihan Gabor vice president of business development, responsible for working with mainstream and department stores, on both the company’s branded and private label programs.

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Progress Report From Dreamgirl’s New CEO

Barry Revzen took over as the CEO of Dreamgirl a little over a year ago with the mission to make a number of changes to the operation. In this interview, BODY publisher Nick Monjo asked how the process has been going.

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Shapeez Readies Launch Of Comfeez Bralette

In early 2019 Shapeez will introduce to retailers and consumers its Comfeez bralette, a wire-free design with years in development, which can be used with or without foam cups.

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Axami Spring 2019: ‘Miami Vibe’ Collection

Axami’s 2019 spring collection includes many new “lace motifs, patterned bras and panties,” and features a group called Miami Vibe, with both tropical and ocean references.

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LeggStory Exhibiting At Several Shows In 2019

LeggStory, the French hosiery specialist, announced it will be showing its extensive collection of legwear designs at trade shows early this year. First, it will be one of the exhibitors at the Kinky Korner, the new section at Curve Las Vegas (February 5-7).

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Dominique Has Added Two New Styles For ‘19

Dominique’s new Lena minimizer and Nanette nursing bra.

Dominique is offering two new styles for 2019. “The first is the Nanette (our first nursing bra). And second is the Lena (lace minimizer),” according to Michael Chernoff, CEO.

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J. Templeton: Success With Schoolgirl Skirts

J. Templeton is a costume and dancewear specialist that has found success by focussing mainly on one item: scholgirl skirts.

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Atelier Amour: ‘Erotic-Chic Lingerie’ At Curve

Atelier Amour, a relatively new, sexier French brand will be coming to Curve in New York in February. The company has exhibited at European lingerie shows (Paris and Dessous London) in the past, but this is its first in the U.S.

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Montelle In Partnership With Rya Collection

Montelle Intimates, the Montreal-based producer, announced a new partnership with Rya Collection, a line of “ethereal lingerie and sleepwear for women,” created by Flora Backer.

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Parfait To Open Retail Shops In India In 2019

Parfait Lingerie is about to open two of its own retail shops in India, one in Mumbai, the other in New Delhi, both offering only the company’s branded intimates.

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Aerie Comparable Sales Jump 32% In Quarter

Aerie comparable sales jumped 32% in the quarter ended November 3rd, which came on top of a 19% comp sales jump in the same three months last year.

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‘Kinky Korner’ Coming To Las Vegas Curve

The Kinky Korner will be a new section, focused on sexier brands, at the Curve show in Las Vegas at the Mandalay Bay Convention Center, February 5 through 7, 2019.

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November Comps +2% At Victoria’s Secret

Combined November store and direct comparable sales increased 2% at Victoria’s Secret and Pink in the U.S. and Canada, perhaps heralding a modest turnaround. Last month the comps were flat. Last November they were down 6%.

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Le Petit Trou Coming To New York Curve Show

Le Petit Trou, an established Polish brand, will be exhibiting at the upcoming Curve show in New York in February, its first trade show in the U.S.

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PVH Q3 Sales, Net Rise, Intimates Perform Well

Warner’s Cloud 9 Underwire Contour w/ Lace Back, and Warner’s Easy Does It Wire-Free with Lift bra.

PVH third quarter sales and earnings rose as most parts of the company performed well, including Calvin Klein underwear and intimates and its Warner’s brand.

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Vintage Looks Selling Well For LeggStory

LeggStory fishnet styles: Dora, Veronica and Andrea.

“Vintage looks, including fishnets and hosiery with seams up the back of the leg are very big today. And they are an important part of the LeggStory collection,” a company spokesperson told BODY.

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So, Just How Big, Actually, Is ThirdLove?

In mid-October Forbes named ThirdLove to its “Next Billion-Dollar Startups 2018” list, estimating its 2018 sales at $160 million, calculating the amount of start-up capital raised at $30 million and stating the intimates brand now represents “1% of the market.”

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Soma Comparable Sales Reverse, Up 2.4% In Q3

Comparable sales at Soma reversed direction and headed 2.4% higher in the third quarter. The brand had previously posted negative comps for five quarters in a row.

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Strongest Halloween Ever For Daisy Corsets

Daisy Corsets, which makes corsets with a wide variety of applications, reported its “strongest Halloween season ever.”

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Promotions Help Raise Crisscross Brand Appeal

Jean Criss, center, with models wearing Crisscross styles.

Jean Criss, the founder of Crisscross Intimates, continues to promote at important media and celebrity events, raising consumer awareness and demand, and making her products the more profitable choice for retailers.

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VS Zings ThirdLove And Zak Zaps Back

Heidi Zak, co-founder of Third Love, was so upset by a recent interview (in which a Victoria’s Secret’s executive discussed the company’s famous fashion show) that she took out ads in November in the New York Times (one a full page) to protest.

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‘Everything Is On Table’ At Victoria’s Secret

As expected, L Brands reported its first quarterly loss in over a decade, citing, among other things, an “$80.9 million non-cash impairment charge related to certain Victoria’s Secret store assets.”

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How Va Bien Survived Hurricane Maria

Over a year ago, Hurricane Maria hit Puerto Rico, home to Va Bien, an important shapewear and intimates firm, that happens to be based on the island. Creative Director Gregory Gimble, son of the founders Marianne and Richard Gimble, described the situation in this message to BODY.

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Correct NuBra Ad Has Current Company Logo

Due to a computer breakdown, the November ad for NuBra was replaced by an older version in the printed copies of BODY Magazine.

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Gwen Harper Named Panache VP Sales, N.A.

Panache has named Gwen Harper as its vice president of sales for its North American team.

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Changewear Introduces Samantha Collection

Changewear, the lingerie company with a patented concept that allows women to quickly alter the look of their bra with changeable, colored cup inserts, has introduced its new Samantha Collection.

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McCubbin: Acquisitions Are Accelerating Growth

Yummie and Pendleton product from McCubbin.

McCubbin Hosiery, a specialist in leg wear, slippers, and soft-soled footwear, has a long history of growth, but recent acquisitions have accelerated its expansion. Next year it predicts sales will be in excess of $135 million.

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Suddz, Nippeez Now Available To Retailers

Shapeez has just made two new products available to retailers: Suddz intimate apparel and activewear wash and Nippeez non-adhesive, petal-shaped nipple covers with tapered edges.

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Hot Girl Growing Fast Under New Management

Hot Girl Dancewear, now under new management, has been expanding in recent months by shipping faster while offering the latest fashions and fabrics.

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Walmart Declares Bare Necessities Acquisition

Walmart closed a deal to acquire Bare Necessities on Friday, October 12. Terms were not disclosed.

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Lingerie Giant Triumph Sells Journelle Stores

Triumph has just sold its majority stake in the Journelle stores, which it has controlled since 2012, to a mystery buyer. Journelle currently has four locations, three in New York and one in Chicago. A Los Angeles location, opened in 2017, was recently closed.

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Adore Me: Online In China, More U.S. Stores

The first 1000 square foot Adore Me store on Staten Island

Adore Me has begun selling online in China, while at the same time moving ahead with brick and mortar stores in the U.S.

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Tefron’s Q2 Sales Jump 30%, Earns $1 Million

Tefron Ltd.’s sales jumped 30% in its second quarter, rising to $41.8 million from $32.1 million last year. Meanwhile, the company earned $1.0 million in the three months ended June 20, 2018, compared to a loss of $694,000 in the same period last year.

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AFR Finds Success In The Private Label Arena

Examples of Parisa lingerie and A. Ché swimwear.

Starting in the early 1990’s, retailers and consumers came to know Parisa as a lingerie brand that delivered a series of technological innovations in bras, as well as the latest in fashion. More recently, the company behind that brand, AFR Apparel International, launched a premium swim brand, A. Ché, with similar results.

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