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meméme Adding Crop Tops To Its Panty Line

With the successful launch of “our comfortable meméme panties in North America, the meméme team has developed a comfortable Crop Top that can be safely used as a bra, sports bra, and as visible underwear,” founder Vlad Guristrimba told BODY.

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Comfeez Success Fuels Growth At Shapeez

Sales at Shapeez jumped dramatically in 2022, “driven in part by the growth our new Comfeez line of bralettes, as well as organic sales growth within the rest of the collection,” reported David Berner, CFO and co-owner.

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Dreamgirl Costumes: Not Just For Halloween

Bedroom lingerie costumes have become mainstream items, appearing in the largest of retailers throughout the year. A Dreamgirl spokesperson described some of the best sellers this season.

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Bare Necessities Intros House Brand ‘Bare’

BareNecessities.com, the multi brand website, “relaunched,” earlier this week with a “Live Intimately” campaign, and introduced a new house brand, Bare by Bare Necessities, as well as a new loyalty program, Seamless.

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Corin: Great Design, Top Materials, Production

Corin continues to gain popularity across North America, due to the brand’s strong design, top materials and construction, and the U.S. distribution model that protects and supports specialty stores.

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NuBra Celebrates 20 Years Of Adhesive Bras

NuBra, the adhesive bra and accessories expert, is celebrating its 20th Anniversary. BODY editor Nick Monjo explored the history of the brand with the company’s Gabriela Ramirez.

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Foxers: Adding New Customers, Retailers

Foxers, the underwear brand launched 15 years ago, continues to expand, adding new styles as well as new customers and retail stores across the country.

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MeUndies Appoints New Marketing Exec, CFO

MeUndies, the direct to consumer brand, that uses a subscription model, has added two executives. It recently named Elizabeth Krause chief marketing officer. In May Sabah Mikha was appointed CFO.

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Aerie Q2 Sales Up 11%, Income Down 83%

Aerie second quarter operating income fell 83% to $11.830 million as net revenue rose 11% to $371.683 million. Earnings were hurt by slow swim sales, discounting, promotions and the cost of opening new stores.

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Soma Sales Dip 8% As Loungewear Slips

Two views of Soma’s “Sunday Lounge Set” for $99.

Soma sales fell 8% to $118.362 million in the quarter ended July 30, down from $128.627 million in the same period last year, “driven largely by the slowdown in loungewear clothing categories.”

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Claudel: Experts In Conservative Sleepwear

Claudel Lingerie, a company which offers a wide variety of intimates, sleepwear and loungewear, has reported continuing success with a category that often receives less attention: conservative sleepwear.

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Victoria’s Secret: Sales -5.7%; Income -55.5%

Victoria’s Secret second quarter sales declined 5.7% to $1.521 billion from $1.614 billion in the same period last year, while net income plunged 55.5% to $67.211 million, down from $151.084 million.

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Hanes Launches Lower Priced Period Panties

Hanes has introduced a lower priced collection of period panties under the label “Comfort, Period.” It describes the line as providing “premium period protection without the premium period underwear price tag.”

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Shapeez Adds Adhesive Nippeez Breast Petals

Shapeez has introduced an adhesive-backed version of its Nippeez brand petal-shaped nipple covers with tapered edges.

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Dreamgirl Previews Fall, Holiday, Valentines

Dreamgirl’s Fall, Holiday, Valentine’s Day collection has arrived and a spokesperson previews the top styles.

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Duluth Trading: $53M Distribution Center

Duluth Trading, a producer of underwear and apparel, will build a new distribution and fulfillment facility in Adairsville, Georgia, an investment of $53 million that “will create over 300 new jobs.”

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Elomi Brand Now Sold By VictoriasSecret.com

Elomi, a full figure brand owned by Wacoal and part of its Eveden North America division, is now offered on Victoria’s Secret’s website.

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Hanky Panky Opens Its First Retail Shop

Hanky Panky has opened its first brick and mortar store, this a 600 square foot storefront at 370 Bleecker Street in the West Village of Manhattan. It added it will open “ten more stores by 2025,” across the U.S.

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Yandy, Lovers Suffer $22M Sales Decline

Playboy revealed a combined $22 million sales decline in the first seven months at its Yandy and Lovers divisions. Meanwhile it reported an overall company net loss of $8.315 million in the second quarter, on sales of $65.414 million.

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Delta Galil Acquires Organic Basics Brand

Delta Galil announced the acquisition of Organic Basics, a “digitally native brand” founded in Denmark, that produces “sustainably, ethically made women’s and men’s underwear, activewear and base layers.”

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Calida Sales Rose 12% In First Half Of 2022

Calida financial reports, 2014 and 2022: focus is now back on lingerie.

Calida’s sales for the first half rose 11.9%, to 172.2 million Swiss francs (MCHF) (about $180.7 million at today’s exchange rates) from 153.9 MCHF (about $161.5 million), in 2021.

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Shapeez Adds Lace To Its Comfeez Bralettes

Shapeez has expanded its popular Comfeez collection of wire free bralettes to include a new version “where the cups and upper body are covered in beautiful stretch lace.”

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Separatec: Dual Pouch Men’s Underwear

Separatec, a men’s underwear firm that offers “proprietary Dual Pouch technology,” has “introduced its summer collection of sports underwear “that features superior quick-dry fabrics.”

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Dreamgirl: Focus On The Autumnal Bride

With the explosion in weddings, and the approach of fall, Dreamgirl is putting a focus on its “bridal collection for autumn brides.”

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Wood: New Lounge Pants, Hoodies, Colors

Wood Underwear is adding new lounge pants and hoodies, as well as “a range of new colorways,” to its men’s underwear collection for FW22.

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‘Lingerie with Benefits’: Large Bust Collection

Lingerie with Benefits is a new lingerie collection focused on the larger busted consumer. Launched in August 2021, the line includes 14 styles, with retail prices for bras at $45.

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Aerie Launches New Smoothez Collection

The Smoothez Bra-ish Wireless Bralette and No Show Xtra High Rise Thong.

Aerie has launched “a much-needed update to shapewear,” which it calls Smoothez.

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Victoria’s Secret: New Leadership Changes

Victoria’s Secret made three leadership announcements designed to “enable execution of its strategy and fuel long-term growth goals.”

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Thinx Tweens: Lower Priced Period Panties

Thinx Tweens is a “new line of reusable and sustainable period panties with built-in leak protection,” selling for “as low as $16, a lower price than its predecessor, Thinx BTWN.”

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Candyland Collection Features Denim Capsule

The Candyland wholesale collection of lingerie, swimwear and dancewear, has been continuously expanding since its introduction in 2020, offering a variety of unique designs.

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Demi Moore, Andie Swim Collaboration

Demi Moore has just launched a limited edition swimwear collection in collaboration with Andie. The line features 10 vintage inspired suits.

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Happy Nation From VS Debuts In Metaverse

In mid June Victoria’s Secret’s newest brand, Happy Nation, debuted “in the metaverse via an immersive integration on Roblox.” The online teen brand was announced in April.

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BL Intimates Expands Bestform US Distribution

BL Intimates is expanding the marketing and distribution of the Bestform brand in the United States. It has handled the label in Canada since 1998.

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Essity Pays $414M For Leakproof Underwear

Essity, a public Swedish firm, just made two major deals in the leakproof underwear sector, acquiring Australia-based Modibodi as well as an 80% stake in Canada-based Knix Wear Inc. The two deals totaled $414 million.

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Claudel: Success With Brands, Private Label

Claudel Lingerie reported several successful recent initiatives, ranging from the successful launches of branded lingerie collections to various new private label programs.

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memème Signs Ohio Rep, Continues Growth

memème, the comfortable, colorful panty brand from Europe, continues to gain traction across North America.

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NuBra Switches To NY MAGIC Show This Fall

NuBra, a leading producer of adhesive bras, matching seamless panties, pasties and intimate apparel accessories, will be attending the September installment of the New York MAGIC show this year.

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You: Fashion, Comfort At Affordable Prices

The Dalia and Tuval bras from You Lingerie.

The You lingerie brand from Israel continues to gain traction with U.S. specialty stores “after getting applause for its products in Europe,” according to president Avishai Navon, who was at the last Curve show in New York.

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Dreamgirl: Customer Favorites Back In Stock

Dreamgirl has replenished several best selling styles from its 2022 Collection.

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Manscaped Adds ‘Boxers 2.0’ Underwear

Manscaped, the men’s grooming company, has launched a new underwear collection, Boxers 2.0, “an upgrade” to its existing underpants collection.

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MeMoi Introduces Sexy LoveMoi Collection

MeMoi, the intimates, apparel and hosiery brand well known to consumers, and sold by thousands of retailers, from department stores to independents, has just launched a new, sexier collection: LoveMoi.

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Hanes Q1 Innerwear Sales Rose To $578.9M

Hanes Innerwear sales rose 1.5% to $578.947 million in the first quarter, but segment operating profit sank 19.8% to $102.146 million.

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TomboyX Launches Collection At Target

TomboyX, which describes itself as a “LGBTQ+ size and gender inclusive intimate and apparel brand,” launched an underwear collection with Target to celebrate Pride Month.

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Candyland’s Exclusive Lingerie Collection

Candyland, which began as a lingerie, swim and exotic dancewear shop in Hallandale Beach, Florida in 2013, launched its own wholesale collection in 2020. That line is now sold to retailers in the U.S. and around the world.

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Customer Praise For The Versatile Joy Bra

Positive reviews are key to the success of certain products and bras are a prime example. The Joy Bra family of wire free, seamless bras from Total Stockroom has collected wide praise from customers who write they provide a multitude of solutions and answer an array of complaints they have with traditional bras, making it the perfect addition for every store.

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Soma First Quarter Sales Rise to $107.4 Million

Examples of Soma’s new Bodify “smart bra.”

Soma sales rose slightly in the first quarter to $107.420 million, compared to $106.893 million in the same period last year. Molly Langenstein, CEO of parent company Chico’s FAS noted it was the “highest first quarter sales in the brand’s history with a nearly 38% comparable sales increase over the first quarter of 2019.”

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VS Q1 Profit Plummets 54% As Sales Slip 4.5%

Victoria’s Secret Q1 Sales fell 4.5% while net income plummeted 56.2%, with CEO Martin Waters pointing to “significant global headwinds and a challenging inflationary environment.”

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Delta Galil Launches Adidas Underwear Line

Delta Galil has launched an extensive Adidas men’s and women’s underwear collection.

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New Major League Baseball Underpants

Pair of Thieves, the men’s sock, underwear and undershirt company, has launched a licensed collection of Major League Baseball underpants.

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Aerie Blames Swim As Q1 Income Slips

Aerie sales rose but operating income fell in the first quarter, with the intimates division of American Eagle Outfitters (AEO) pointing to weakness in swimwear as the cause.

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Dreamgirl Offers Many Fetish-Inspired Styles

With fetish-inspired looks rising in popularity across the fashion landscape, Dreamgirl is ready with many ways to capitalize on the trend for retailers.

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