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Swim’s Back At VS, But Is VS Back In Swim?

“Swim is Back!” announced the email from Victoria’s Secret. And so it is, with 417 styles now shown on the company’s website. But a review of the collection prompts the question, “Is Victoria’s Secret really back in swim?”

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‘Hot Sevilla’ Is New Spring Line From Axami

Axami has a new lingerie collection, ‘Hot Sevilla,’ which focuses on black, white and red palates, all finished with transparent tulle.

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La Vie En Rose Keeps Expanding Boldly

In a wide ranging interview with BODY, François Roberge, president of Boutique La Vie en Rose Inc., discussed his company’s extensive collection of lingerie and swim stores as well as his plans for growth.

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Fan Letters Reveal Why NuBra Is So Successful

Over 30 million NuBra adhesive bras have been sold since the company patented its first styles and then put them on sale in 2002. A study of some of the many actual consumer testimonials the company has collected over the years reveals the many reasons why the product has been so successful.

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Carole Martin: Focus On 40 And Older Consumer

Over four decades in business, Carole Martin is a moderately priced bra line owned by Robert Dubé and Michael Zinay. Based in Canada, but with sales also in the U.S., it is focused on the older demographic. BODY publisher Nick Monjo interviewed the company’s Adèle Laviolette.

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2018 Operating Profit Plummeted At VS, Pink

Two new bras from the ‘Body By Victoria’ collection.

Adjusted operating income for Victoria’s Secret and Pink stores in the U.S. and Canada, combined with the direct business plummeted 45% to $512.4 million in the 52 weeks of fiscal 2018, down from $932.3 million the 53 weeks of fiscal 2017.

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Aerie Q4 Comps +23%, Plans 60-75 New Stores

Aerie has a collaboration with the new Captain Marvel movie

Comparable sales for Aerie rose 23% in its fourth quarter, and 29% it its latest full year, leading the lingerie division of American Eagle Outfitters (AEO) to accelerate “our store growth to 60 to 75 openings” in 2019, according to global brand president Jennifer Foyle.

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Claudel Expanding U.S. Wholesale Operations

Claudel Lingerie Inc., which comprises different chains of retail stores in Canada, as well as several wholesale brands, is focused on expanding the latter operation in the U.S. BODY publisher Nick Monjo interviewed the company’s Anny-Claude Lapierre.

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Ajour Lingerie Brought 2 New Brands To Curve

Ajour’s new Bretelle lingerie and V&T sock lines.

Ajour has two new brands, a lingerie label, Bretelle, and V&T, a sock line. All three were exhibited at the recent Curve show in New York.

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ThirdLove Raises $55 Million In New Funding

ThirdLove announced at the end of February that it had completed a new, “$55 million fundraising round,” that included a range of prominent investors in addition to its original bankers.

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Aakar: Private Label For U.S. Specialty Stores

Aakar is an intimate apparel producer based in Noida, India that has low minimum order requirements and has built a strong following among specialty stores in this country. BODY’s associate publisher Ted Vayos interviewed founder and designer Aayuushi Agarwal.

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New ’Silcone Valley’ Offers Intimate Solutions

Silicone Valley is a new intimates solutions company, launched in November 2018, that will soon be exhibiting at its first trade show, Curve in New York.

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ShapeOn Aims To Grow Retail, Private Label

ShapeOn, a Canadian company with a new approach to shapewear, is coming to New York Curve with a small collection of shaping products developed over the past three years.

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Fastech Wins Four New U.S. Component Patents

Matthew Fink, managing director of Fastech Asia Ltd., a leading supplier of the many components that go into apparel, especially bras and other intimates has, in recent months, won four separate U.S. patents.

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Pepper: New Bras For Small Breasted Women

Pepper, the new company that claims it is “the first brand to design products specifically for women with small boobs,” is now interested in “working with select retailers” to expand its distribution.

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Giulia: Austrian Hosiery Showing At Curve

Giulia, an established Austrian hosiery producer, is planning to exhibit for the first time at the upcoming Curve show.

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Ewa Bień: Colorful Brand Coming To Curve

Ewa Bień is an established Polish brand that will be exhibiting for the first time at the New York Curve show later this month.

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Victoria’s Secret, Pink January Comps Fell 1%

Victoria’s Secret and Pink January store and direct comparable sales in the U.S. and Canada fell 1%. Comparable store sales alone, for the two brands, fell 8%.

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Jessica Cheung Has New Duties At BL Intimates

Jessica Cheung has been named corporate account and ecomm manager at BL Intimates. Based in Montreal, and in business for over 20 years, the firm specializes in intimate apparel, hosiery and activewear with distribution centers in both the U.S. and Canada.

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NuBra Adds Innovative New Straps For Its Bras

NuBra, a leader in the development of the adhesive bra, has introduced innovative straps that provide new ways to wear its bras.

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Seven ‘Til Midnight Bought By J&V Apparel

Seven ‘Til Midnight (STM), the California intimate apparel wholesaler, was acquired earlier this month by J&V Apparel, Inc., a firm that was itself established in December, 2018.

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Me Seduce: Exhibiting For First Time In U.S.

Swim and lingerie designs from Me Seduce

Me Seduce is a relatively new Polish brand, exhibiting for the first time in the U.S., and bringing its strappy, sexy collections to both the New York and Las Vegas Curve shows later this month.

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Forever Group Coming To New York Curve

The Forever Group is a Canadian intimate apparel solutions products company that focuses on smaller specialty stores with a collection of products that include one particularly interesting and unique item.

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İpek Kıramer Bringing Luxury Line To Curve

İpek Kıramer is a Turkish designer bringing a 35 piece collection of luxury “sleepwear, robes, chemises, wedding sets, pajamas and kimonos” to the upcoming Curve show in New York at the end of February.

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Music Legs Just Joined NILS Exhibitor List

The New International Lingerie Show (NILS) has just added Music Legs to the list of exhibitors for its upcoming show, according to the event’s Tim McNamara.

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Harder To Sell Lingerie? It’s The VSM Effect

Wondering why it seems harder to sell lingerie than in previous years? Dealing with customers who want more for less? Considered the VSM effect.

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EuroSkins Introduces Body Shaping Leggings

EuroSkins has added a new a group of body shaping leggings to its already large activewear collection.

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Designer Hidi Lee Joins Dreamgirl International

Hidi Lee has joined Dreamgirl International as vice president of private label design, CEO Barry Revzen told BODY.

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‘Soma Is Strong’ But Will Close More Doors

Chico’s FAS, Inc., the parent company to the Soma intimates brand as well as the Chico’s and White House Black Market apparel labels, announced it will “close at least 250 stores in the U.S. over a three-year period,” including an unspecified number of its lingerie shops.

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Dreamgirl: Gihan Gabor Added To Sales Team

Dreamgirl International has named Gihan Gabor vice president of business development, responsible for working with mainstream and department stores, on both the company’s branded and private label programs.

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Progress Report From Dreamgirl’s New CEO

Barry Revzen took over as the CEO of Dreamgirl a little over a year ago with the mission to make a number of changes to the operation. In this interview, BODY publisher Nick Monjo asked how the process has been going.

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Shapeez Readies Launch Of Comfeez Bralette

In early 2019 Shapeez will introduce to retailers and consumers its Comfeez bralette, a wire-free design with years in development, which can be used with or without foam cups.

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Axami Spring 2019: ‘Miami Vibe’ Collection

Axami’s 2019 spring collection includes many new “lace motifs, patterned bras and panties,” and features a group called Miami Vibe, with both tropical and ocean references.

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LeggStory Exhibiting At Several Shows In 2019

LeggStory, the French hosiery specialist, announced it will be showing its extensive collection of legwear designs at trade shows early this year. First, it will be one of the exhibitors at the Kinky Korner, the new section at Curve Las Vegas (February 5-7).

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Dominique Has Added Two New Styles For ‘19

Dominique’s new Lena minimizer and Nanette nursing bra.

Dominique is offering two new styles for 2019. “The first is the Nanette (our first nursing bra). And second is the Lena (lace minimizer),” according to Michael Chernoff, CEO.

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J. Templeton: Success With Schoolgirl Skirts

J. Templeton is a costume and dancewear specialist that has found success by focussing mainly on one item: scholgirl skirts.

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Atelier Amour: ‘Erotic-Chic Lingerie’ At Curve

Atelier Amour, a relatively new, sexier French brand will be coming to Curve in New York in February. The company has exhibited at European lingerie shows (Paris and Dessous London) in the past, but this is its first in the U.S.

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Montelle In Partnership With Rya Collection

Montelle Intimates, the Montreal-based producer, announced a new partnership with Rya Collection, a line of “ethereal lingerie and sleepwear for women,” created by Flora Backer.

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Parfait To Open Retail Shops In India In 2019

Parfait Lingerie is about to open two of its own retail shops in India, one in Mumbai, the other in New Delhi, both offering only the company’s branded intimates.

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Aerie Comparable Sales Jump 32% In Quarter

Aerie comparable sales jumped 32% in the quarter ended November 3rd, which came on top of a 19% comp sales jump in the same three months last year.

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‘Kinky Korner’ Coming To Las Vegas Curve

The Kinky Korner will be a new section, focused on sexier brands, at the Curve show in Las Vegas at the Mandalay Bay Convention Center, February 5 through 7, 2019.

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November Comps +2% At Victoria’s Secret

Combined November store and direct comparable sales increased 2% at Victoria’s Secret and Pink in the U.S. and Canada, perhaps heralding a modest turnaround. Last month the comps were flat. Last November they were down 6%.

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Le Petit Trou Coming To New York Curve Show

Le Petit Trou, an established Polish brand, will be exhibiting at the upcoming Curve show in New York in February, its first trade show in the U.S.

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PVH Q3 Sales, Net Rise, Intimates Perform Well

Warner’s Cloud 9 Underwire Contour w/ Lace Back, and Warner’s Easy Does It Wire-Free with Lift bra.

PVH third quarter sales and earnings rose as most parts of the company performed well, including Calvin Klein underwear and intimates and its Warner’s brand.

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Vintage Looks Selling Well For LeggStory

LeggStory fishnet styles: Dora, Veronica and Andrea.

“Vintage looks, including fishnets and hosiery with seams up the back of the leg are very big today. And they are an important part of the LeggStory collection,” a company spokesperson told BODY.

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So, Just How Big, Actually, Is ThirdLove?

In mid-October Forbes named ThirdLove to its “Next Billion-Dollar Startups 2018” list, estimating its 2018 sales at $160 million, calculating the amount of start-up capital raised at $30 million and stating the intimates brand now represents “1% of the market.”

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Soma Comparable Sales Reverse, Up 2.4% In Q3

Comparable sales at Soma reversed direction and headed 2.4% higher in the third quarter. The brand had previously posted negative comps for five quarters in a row.

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Strongest Halloween Ever For Daisy Corsets

Daisy Corsets, which makes corsets with a wide variety of applications, reported its “strongest Halloween season ever.”

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Promotions Help Raise Crisscross Brand Appeal

Jean Criss, center, with models wearing Crisscross styles.

Jean Criss, the founder of Crisscross Intimates, continues to promote at important media and celebrity events, raising consumer awareness and demand, and making her products the more profitable choice for retailers.

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VS Zings ThirdLove And Zak Zaps Back

Heidi Zak, co-founder of Third Love, was so upset by a recent interview (in which a Victoria’s Secret’s executive discussed the company’s famous fashion show) that she took out ads in November in the New York Times (one a full page) to protest.

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‘Everything Is On Table’ At Victoria’s Secret

As expected, L Brands reported its first quarterly loss in over a decade, citing, among other things, an “$80.9 million non-cash impairment charge related to certain Victoria’s Secret store assets.”

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