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Trousseau dedicated to the Art of Romance

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current issues

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Comfeez Racerback: New Style By Shapeez

With stores reopening across North America, and shoppers looking for something new, Shapeez is ready with the latest addition to its collection of back-smoothing bras: the Comfeez Racerback bralette.

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Delta Galil Q1: Loses $30.5 Million, Sales -9%

In the first quarter, Delta Galil lost $30.509 million on sales of $332.683 million compared to a profit of $3.029 million on sales of $365.375 million in the quarter ended March 31, 2019.

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HanesBrands Names Stephen Bratspies CEO

HanesBrands named Stephen Bratspies its new CEO and board member, effective August 3, 2020. Most recently, he was chief merchandising officer at Walmart.

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Interacting In New Ways With Staff And Clients

(The effects of the pandemic have been widespread. An interesting article provide by Dreamgirl describes some of the new ways in which the company is interacting with staff, suppliers, customers and even its photographers and models).

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Valens: Challenges Of Internet Merchandising

(With the forced temporary closure of thousands of intimate apparel brick and mortar stores this year, retailers have realized the need to upgrade their online presence. One industry executive who is ideally positioned to provide advice in this area is Tatyana Ponomareva, founder and owner of the lingerie distributor, Valens Capital Group, as well as the Bra Spectrum lingerie shop in Pennsylvania. In the article below she provides her take on the online environment. Her company also offers web development services, specifically adapted to the needs of the independent lingerie retailer. Contact: Info@ValensLingerie.com or (610) 400-8460).

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Babydolls Now Popular For Ann Nahari Factory

As stores re-open and consumer demand builds across the country, “we have seen a very large increase in domestic private label business,” declared Sumiyyah Rasheed of Ann Nahari. The firm operates a production facility in Georgia.

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Revzen: Importance Of Sustainable Packaging

Dreamgirl has just converted all of its packaging to a sustainable format. BODY Publisher Nick Monjo interviewed president Barry Revzen.

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Perseus Men’s Launches Andromeda Collection

Perseus Underwear has just launched Andromeda, its latest collection of men’s underwear. Founded in 2017, the brand releases a new line every July.

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PVH Q1 Sales -43%, Online Revenue +47%

Examples from the CK One underwear collection.

PVH lost $1.097 billion as pandemic-impacted revenue declined 43% to $1.344 billion in the 13 weeks ended May 3, 2020. That’s compared to a profit of $81.6 million on revenue of $2.356 billion during the same period last year.

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Obsessive: Coordinating Perfumes, Bath Bombs

Obsessive, the Polish intimates brand, has recently added a collection of bath and body products designed to coordinate with its lingerie.

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iFabric Reports Q2 Loss On Declining Sales

iFabric lost Can$479,436 (about $353,000 at current exchange rates) on sales of Can$2,252,090 (about $1,660,000) in the quarter ended March 31, 2020, compared to a loss of Can$386,944 on sales of Can$2,503,793 in the same quarter last year.

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Victoria’s Secret UK Division In Bankruptcy

L Brands placed Victoria’s Secret’s U.K. division into a form of bankruptcy. The move did not warrant a press release or even an SEC filing by the parent company.

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Soma’s Online Sales Strong During Quarter

With stores closed for much of the period, Soma’s sales fell 19% to $64,907,000 for the thirteen weeks ended May 2, down from $80,081,000 in the same three months last year. Meanwhile, online sales stayed strong.

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Aerie Q1 Sales Slip Only 2% Despite Pandemic

Despite the pandemic, Aerie’s revenue decreased just 2% in the 13 weeks ended May 2, 2020. Meanwhile, “digital demand, as measured by ordered sales,” rose 75% for the lingerie division of American Eagle Outfitters.

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TLC: Customers Back In “Droves” After Opening

BODY associate publisher Ted Vayos interviewed Tanya Re, who owns the TLC lingerie shop in Montana with partner Lisa Cetrone, about her retail experiences during the early days of the pandemic. The shop has been in Billings for over 27 years and at the current location for 12.

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Youmita: Affordable Sleep, Lounge, Robes

“Chill in comfort,” is the message from Youmita to all those women still under quarantine looking for affordable sleepwear, loungewear and robes.

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Monique Morin: Body Enhancing Lingerie

“For decades, we asked women to have the perfect body to fit into ideal clothes,” began Monique Morin in a recent discussion with BODY. “Obviously, it should be the other way around. We need well-made lingerie that enhance the body.”

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VS Q1 Sales Fall 46%; 250+ Shops Will Close

As it reported first quarter results, L Brands revealed it is planning to close approximately 250 Victoria’s Secret stores across North America over the next several months, as well as significantly more in 2021 and 2022.

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Huge Net Loss, 19.2% Sales Drop At La Perla

Mosaic Motif bra ($465) and brief ($240) on the La Perla website.

La Perla Fashion Holding reported a huge net loss for 2019, as sales dropped 19.2% during the year. In 2018 the company had reported a sizable net profit.

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Dreamgirl: Ready For The Store Reopenings

As stores are now reopening across the country, following the government mandated closures due to the pandemic, intimate apparel wholesalers are ramping up efforts to meet the rising demand.

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Sales Ahead Of 2019 In First 5 Days Reopened

Ohio’s nine-location Discount Fashion Warehouse reported that in the first five days since it reopened (following the closure mandated by the state due to the pandemic), sales have been running 62% ahead of the same period last year on a sales per hour basis.

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2019 Operating Loss At Lively Jumps To $11.5M

Sales for the year ended March 31, 2020 at the U.S. division of Wacoal rose modestly while operating income plummeted. One factor in the decline was an $11.5 million dollar operating loss at the company’s recently acquired Lively brand.

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ABG Restricts Naked’s Use Of Frederick’s Label

Naked Brand Group just signed a renewal licensing agreement for Frederick’s of Hollywood that significantly restricts its use of the name. At the same time it is known that label owner Authentic Brand Group (ABG) has recently discussed wholesale use of the FOH license with many other companies.

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Naked: Big Sales Drop, While Losses Continue

Naked Brand Group Limited reported dramatically shrinking sales and growing losses for the year ended January 31, 2020 (which it calls its fiscal 2020).

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Interview: Trousseau Lingerie Mask Project

As part of the response to the pandemic, intimate apparel companies large and small have responded by creating masks and other personal protection equipment. Trousseau Lingerie in Vienna, VA jumped in by sewing its own versions of masks which it donates to health care workers and anyone else in need. BODY associate publisher Ted Vayos interviewed owners Sarah and Michael Wiener.

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Victoria’s Secret Now To Be Stand Alone Firm

L Brands today announced “a mutual agreement with Sycamore Partners to terminate their previously announced transaction,” in which Sycamore was to purchase a 55% stake in its Victoria’s Secret businesses.

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Mapalé Adds Appealing Fashion Mask Collection

Mapalé has just added a collection of masks to its extensive line of lingerie, resort, swim, active and lounge designs.

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Rubie’s Costume Files For Ch. 11 Bankruptcy

Rubie’s Costume Company and several affiliated firms filed voluntary petitions for chapter 11 bankruptcy on the last day of April.

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Wood Helping Stores Sell More Underwear

With the advent of the pandemic men’s undergarment producer Wood Underwear has found new ways to keep its business moving forward and help stores sell more product over the internet. In this interview BODY publisher Nick Monjo asked owner Terresa Zimmerman about these recent efforts.

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Oh La La Cheri On Navigating The Crisis

“We are all severely challenged by the coronavirus pandemic. Everyone in the lingerie and swim business, just like the rest of America,” declared Nicolas Attard, the owner of Oh La La Cheri.

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Soak Wash Now Adding Hand Sanitizer Spray

Soak Wash, which produces a collection of apparel washing products, has just added “a new hand sanitizer spray for its B2B channel.”

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Corin’s Virginia Line: No-Wire Spacer Bra

Corin, the leading Polish producer, will soon ship “a wonderful addition to its Virginia collection that our clients have been waiting for: a no wire spacer cup bra,” declared Tatyana Ponomareva of Valens lingerie, Corin’s U.S. distributor, and the owner of the Pennsylvania specialty shop, Bra Spectrum.

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FTC: Fashion Nova To Pay $9.3M In Refunds

Online retailer Fashion Nova “will pay $9.3 million to settle Federal Trade Commission charges that it didn’t properly notify consumers and give them the chance to cancel their orders when it failed to ship merchandise in a timely manner, and that it illegally used gift cards to compensate consumers for unshipped merchandise instead of providing refunds.”

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Interview: Obsessive Intros New Swim Line

Obsessive, the polish lingerie brand that is expanding its distribution across North America, recently introduced a swim collection. BODY associate publisher Ted Vayos interviewed Karol Macherzyński, the firm’s European sales director, about the line.

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Chambers, Of Journelle Fame, Now At Food52

Claire Chambers, who founded Journelle in 2007, and later sold the lingerie chain to Triumph in 2012, has been appointed chief commercial officer at lifestyle and home space company Food52.

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Sycamore Moves To Terminate VS, Pink Deal

Sycamore Partners sent a notice today to L Brands stating it was terminating its agreement to acquire a 55% interest in Victoria’s Secret.

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Dominique’s Cardin Krummel Passed Away

Cardin Krummel, who worked for almost two decades as a sales executive at Dominique Intimates, passed away on March 17.

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Shapeez Adding Face Masks To Its Collection

Bra maker Shapeez, has converted its factories to the production of face masks, using facilities that would otherwise have remained closed during the Coronavirus crisis.

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LoveSuze: Sexy Lingerie That’s Comfortable Too

“LoveSuze is an intimate apparel brand in which a woman’s sexiest lingerie is also her most comfortable,” founder Suzanne Macbale said of the collection she launched in 2018.

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Noir Handmade: Already Selling In The U.S.

Noir Handmade, a Poland-based intimate apparel and fetish producer, has been expanding sales in North America, and its products are already offered in a number of prominent shops.

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Beverly Hills Naughty Girl: Strong First Year

“Since your last intro article of our brand, we have grown tremendously,” declared Beverly Hills Naughty Girl CEO Isaac Cohen.

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Victoria’s Secret Just Reopened Online Store

VictoriasSecret.com reopened for online business on Thursday, March 26. On Thursday March 19, both Victoria’s Secret and Pink had closed their online stores through March 29. That came shortly after both brands had said they were closing their brick and mortar stores until March 30.

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Corin’s Owners Launch Healthy Bust Foundation

The leaders of Corin, the Polish bra producer, recently demonstrated their special commitment to breast care with the establishment of The Healthy Bust Foundation in September, 2018.

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Receivership For Lise Charmel After Attack

The French brand Lise Charmel is working to “get back on track” after a devastating ransomeware attack in November, 2019 according managing director Olivier Piquet. The cyber assault was followed by the incapacitation of the company for several weeks and then a reorganization filing in a French court on February 27th.

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Calida 2019 Sales Up Slightly; Aubade -2.7%

Calida underwear and intimates sales rose 0.8% in 2019, while at sister lingerie brand Aubade sales slipped 2.7%. Both are divisions of Swiss-based Calida Group, which recently released its annual report.

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Rigby & Peller 2019 Comparable Sales -3.4%

Van de Velde is celebrating its 100th year.

Van de Velde sales fell 4.7% in 2019, to 195.5 million euros (about $216 million at current exchange rates), from 205.2 million euros (about $227 million) in 2018. In addition, sales at its Rigby & Peller stores in the U.S. continued to slide.

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Soma’s Q4 Comps Up 9.4%; Sales Rise 8.2%

Two views of Soma’s new “Vanishing 360 Perfect Coverage Bra” on the website.

Soma’s comparable store sales jumped 9.4% in the thirteen weeks ended February 1, 2020, while comps for the entire fiscal year were up 8.8%.

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Aerie Q4 Comps +26%; Stores Now Total 322

Aerie ‘Real Good’ swimwear from recycled plastic bottles.

Aerie comparable sales jumped 26% in the fourth quarter and 20% for the year ended February 1, 2020. It marked the “fifth straight year of double-digit sales growth” as well as a “28% sales increase” over fiscal 2018, according to Jen Foyle, global brand president for the intimates division of American Eagle Outfitters.

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“My Bra Hurts Me!” How Retailers Respond

It’s a complaint that store personnel hear over and over from customers. “The straps dig into my shoulders.” “The wires poke.” “The band digs into my back.” “The first thing I do when I get home is take off this bra!”

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