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Promotions Help Raise Crisscross Brand Appeal

Jean Criss, center, with models wearing Crisscross styles.

Jean Criss, the founder of Crisscross Intimates, continues to promote at important media and celebrity events, raising consumer awareness and demand, and making her products the more profitable choice for retailers.

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‘Kinky Korner’ Coming To Las Vegas Curve

The Kinky Korner will be a new section, focused on sexier brands, at the Curve show in Las Vegas at the Mandalay Bay Convention Center, February 5 through 7, 2019.

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November Comps +2% At Victoria’s Secret

Combined November store and direct comparable sales increased 2% at Victoria’s Secret and Pink in the U.S. and Canada, perhaps heralding a modest turnaround. Last month the comps were flat. Last November they were down 6%.

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Progress Report From Dreamgirl’s New CEO

Barry Revzen took over as the CEO of Dreamgirl a little over a year ago with the mission to make a number of changes to the operation. In this interview, BODY publisher Nick Monjo asked how the process has been going.

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Le Petit Trou Coming To New York Curve Show

Le Petit Trou, an established Polish brand, will be exhibiting at the upcoming Curve show in New York in February, its first trade show in the U.S.

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PVH Q3 Sales, Net Rise, Intimates Perform Well

Warner’s Cloud 9 Underwire Contour w/ Lace Back, and Warner’s Easy Does It Wire-Free with Lift bra.

PVH third quarter sales and earnings rose as most parts of the company performed well, including Calvin Klein underwear and intimates and its Warner’s brand.

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Vintage Looks Selling Well For LeggStory

LeggStory fishnet styles: Dora, Veronica and Andrea.

“Vintage looks, including fishnets and hosiery with seams up the back of the leg are very big today. And they are an important part of the LeggStory collection,” a company spokesperson told BODY.

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So, Just How Big, Actually, Is ThirdLove?

In mid-October Forbes named ThirdLove to its “Next Billion-Dollar Startups 2018” list, estimating its 2018 sales at $160 million, calculating the amount of start-up capital raised at $30 million and stating the intimates brand now represents “1% of the market.”

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Soma Comparable Sales Reverse, Up 2.4% In Q3

Comparable sales at Soma reversed direction and headed 2.4% higher in the third quarter. The brand had previously posted negative comps for five quarters in a row.

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Strongest Halloween Ever For Daisy Corsets

Daisy Corsets, which makes corsets with a wide variety of applications, reported its “strongest Halloween season ever.”

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VS Zings ThirdLove And Zak Zaps Back

Heidi Zak, co-founder of Third Love, was so upset by a recent interview (in which a Victoria’s Secret’s executive discussed the company’s famous fashion show) that she took out ads in November in the New York Times (one a full page) to protest.

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‘Everything Is On Table’ At Victoria’s Secret

As expected, L Brands reported its first quarterly loss in over a decade, citing, among other things, an “$80.9 million non-cash impairment charge related to certain Victoria’s Secret store assets.”

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How Va Bien Survived Hurricane Maria

Over a year ago, Hurricane Maria hit Puerto Rico, home to Va Bien, an important shapewear and intimates firm, that happens to be based on the island. Creative Director Gregory Gimble, son of the founders Marianne and Richard Gimble, described the situation in this message to BODY.

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Correct NuBra Ad Has Current Company Logo

Due to a computer breakdown, the November ad for NuBra was replaced by an older version in the printed copies of BODY Magazine.

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Gwen Harper Named Panache VP Sales, N.A.

Panache has named Gwen Harper as its vice president of sales for its North American team.

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Changewear Introduces Samantha Collection

Changewear, the lingerie company with a patented concept that allows women to quickly alter the look of their bra with changeable, colored cup inserts, has introduced its new Samantha Collection.

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McCubbin: Acquisitions Are Accelerating Growth

Yummie and Pendleton product from McCubbin.

McCubbin Hosiery, a specialist in leg wear, slippers, and soft-soled footwear, has a long history of growth, but recent acquisitions have accelerated its expansion. Next year it predicts sales will be in excess of $135 million.

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Suddz, Nippeez Now Available To Retailers

Shapeez has just made two new products available to retailers: Suddz intimate apparel and activewear wash and Nippeez non-adhesive, petal-shaped nipple covers with tapered edges.

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Hot Girl Growing Fast Under New Management

Hot Girl Dancewear, now under new management, has been expanding in recent months by shipping faster while offering the latest fashions and fabrics.

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Walmart Declares Bare Necessities Acquisition

Walmart closed a deal to acquire Bare Necessities on Friday, October 12. Terms were not disclosed.

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Lingerie Giant Triumph Sells Journelle Stores

Triumph has just sold its majority stake in the Journelle stores, which it has controlled since 2012, to a mystery buyer. Journelle currently has four locations, three in New York and one in Chicago. A Los Angeles location, opened in 2017, was recently closed.

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Adore Me: Online In China, More U.S. Stores

The first 1000 square foot Adore Me store on Staten Island

Adore Me has begun selling online in China, while at the same time moving ahead with brick and mortar stores in the U.S.

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Tefron’s Q2 Sales Jump 30%, Earns $1 Million

Tefron Ltd.’s sales jumped 30% in its second quarter, rising to $41.8 million from $32.1 million last year. Meanwhile, the company earned $1.0 million in the three months ended June 20, 2018, compared to a loss of $694,000 in the same period last year.

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AFR Finds Success In The Private Label Arena

Examples of Parisa lingerie and A. Ché swimwear.

Starting in the early 1990’s, retailers and consumers came to know Parisa as a lingerie brand that delivered a series of technological innovations in bras, as well as the latest in fashion. More recently, the company behind that brand, AFR Apparel International, launched a premium swim brand, A. Ché, with similar results.

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LeggStory: New Fantasy Tights, Plus Size Hose

LeggStory’s Olga tights, plus size Paloma stockings and fantasy Sasha tights.

LeggStory has introduced a new collection of “fantasy tights with a variety of elegant patterns” according to a company spokesperson.

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New ‘Sugar Candy’: A Growing Piece Of Cake

Left, Sugar Candy - Crush, right Sugar Candy - Original

“Very quickly, Sugar Candy has contributed to becoming about 30% of Cake Lingerie’s revenue,” declared Keith Hyams, director the Australian brand with a global presence.

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Wood Underwear: New Fall-Winter Collection

Wood Underwear has introduced a new Fall Winter collection featuring “a new rich, brown centered palette in a solid Walnut, a classic in Chestnut Checkers, Arbor Blitz striped panes and Maple Herringbone prints,” according to owner Terresa Zimmerman.

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Natori Launches New Advertising Campaign

The Natori Company has launched a “new nationwide #MyNatori campaign” that it describes as “a nod to the brand’s more than forty-year commitment to honoring its own international origins, while celebrating the diverse backgrounds, ages, body shapes and sizes of its customers.”

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Daisy Introduces New ‘Curvy Corset’ Styles

Daisy Corsets has just expanded its already large assortment of styles with its new Curvy Corset Collection.

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Starline Continues To Expand Activewear Line

Following a successful introduction last year, Starline has expanded its collection of activewear to 13 styles.

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iFabric Q3 Sales -33% As It Exits Sleepwear

In a stark reversal, iFabric Corp. sales plunged 33% in its fiscal third quarter while earnings sank from a profit of Can$269,154 (Canadian dollars) (about $207,000 at current conversion rates) last year, to a loss of Can$171,701 (about $132,000) in the three months ended June 30, 2018.

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Van De Velde Sales Fall 3.9%; Profits Drop 25%

Van de Velde reported its sales fell 3.9% in the first half, while net profit plunged 25% as the company spent heavily on information and communications technology (ICT) and “eCommerce functionalities.” It said it expect these trends to extend to the full year.

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Victoria’s Secret, Pink August Comp Sales -5%

Victoria’s Secret and Pink August comparable store and direct sales in the U.S. and Canada dropped 5%. Store sales alone, without benefit of the rising online and catalog business, were down 9%.

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Fashion Forms: Big Ads On Manhattan Busses

Fashion Forms, the adhesive bra and solutions product specialist, has again demonstrated its continuing commitment to enhancing its products for its retailers with a dramatic bus advertising campaign.

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Mapalé Adds New 40-Piece Lounge Collection

Mapalé has just expanded its “Mapalé Lounge” segment with a new group of cozy designs. “It is a small collection of around 40 styles of PJ’s,” explained co-owner Angel Tobon.

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National Mill Industry: Members Only License

National Mill Industry has signed a license to produce Members Only underwear, sleepwear and loungewear for men and women according to the company’s Joseph Cohen.

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Hanes Innerwear Sales -3.4%, Profit -10.4%

Hanesbrands Innerwear “net segment sales” in the second quarter fell 3.4% while Innerwear “segment operating profit” fell 10.4%.

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Q2 Comparable Sales Down 0.9% At Soma

Soma’s new Enbliss Wireless Bra and Wireless Bralette.

Comparable store sales at Soma, the lingerie division of Chico’s FAS, continue to drop. They were down 0.9% in the most recent quarter, and for the first six months of this year they are down 3.2%.

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Shapeez Introduces ‘The Virtual Trunk Show’

The Virtual Trunk Show is a new retail promotional concept from Shapeez that “has been generating great results from our stores,” declared co-owner David Berner.

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VS, Pink Q2 Sales +5%; Hauk New Pink CEO

Examples of the new Sexy Illusions and T-shirt bras from Victoria’s Secret

Overall sales at Victoria’s Secret and Pink rose modestly in the second quarter, while comparable sales declined for the two labels. Meanwhile, a second print catalog mailing was reported for the former brand, and a new CEO for the latter.

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Ivette Bridal: Successful Specialty Store Network

The Backless Body (left) and another Ivette Bridal style.

The Ivette Bridal intimates collection, launched in 1970 in Barcelona and only recently introduced in the U.S., has succeeded with a network of strictly controlled specialty stores.

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LeggStory Launching New Hosiery Collection

LeggStory, the French hosiery brand, continues to expand its retail presence in the U.S. market. Its latest collection, Season 3, which includes “stockings with fancy garters and new hold-ups stockings up to size 7/8,” arrives in September.

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Aakar Reports Strong Results At N.Y. Curve

Aakar, the Indian robe and intimates resource, enjoyed a strong response from stores at the recent Curve show in New York, its first trade event in the U.S.

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Mod By Parfait Intros Spring Summer 2019

MOD by Parfait, the sister brand to Parfait, has introduced its Spring/Summer 2019 collection, focused on the “trend-driven, millennial lingerie category,” according to the company.

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Wood Underwear Adds Colorful Jocks Straps

Wood Underwear has introduced a new collection of jock straps which will be shipping to retailers soon.

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Dreamgirl Working To Broaden Its Retail Base

Dreamgirl, long known as a prominent supplier of provocative lingerie, is planning to broaden its offerings, “to cross over, to move into mainstream retail as opposed to only sexy,” declared CEO Barry Revzen.

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Victoria’s Secret, Pink July Comp Sales -4%

Victoria’s Secret and Pink July combined comparable store and direct sales in the U.S. and Canada fell 4%. As has consistently been the case recently, the direct business pulled up the overall results. Comparable sales for the stores alone fell 6% for the month.

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Naked Underwear Now Sold At Costco Australia

Naked Brand Group Limited, the result of the recent merger between Naked and Bendon, “has launched Bendon’s new mass-market diffusion program featuring Bendon’s best-selling women’s comfortable brief design with Costco Australia.”

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Legg Story Launches New Bridal Collection

Legg Story has launched a new bridal collection which includes stockings, tights and “hold ups for brides to be,” which come with matching lace garter belts, according to a spokesperson.

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CVS Now Selling Heidi Klum Solutions Line

Heidi Klum solutions products on CVS.com.

Naked Brand Group Limited, the result of the recent merger between Bendon and Naked, announced an agreement to launch its Heidi Klum Intimates Solutions Line in CVS stores.

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Morro Acquires JOCKO Men’s Apparel Brand

Morro Capital, a Miami-based menswear group, has acquired the JOCKO apparel brand. The athletic label was founded in Los Angeles 25 years ago by Michael Lee.

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