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BREAKING NEWS: New Oksana Padded Bra From Fit Fully Yours Victoria’s Secret, Pink July Store Sales Dip 1% Soma Comparable Store Quarterly Sales Up 0.5% Exquisite Form Expands Across Puerto Rico Victoria’s Secret, Pink June Store Sales Up 4% Silk & Soul Returning To New York Curvexpo Silk & Soul Returning To New York Curvexpo Royce Adds New Post-Op Style: English Rose Yandy.com Sold 15,000 ‘Everyday Sexy’ Bras Q-T Intros ‘Lemonaid’ Pocket Bra Collection ILS: Moving Fashion Show To Tuesday Morn Squeem Now Selling All Doors At David’s Bridal Soma: Sales Rise, More Stores To Open Soon Many Lingerie Firms To Be At OffPrice Show Peekay Q2 Sales Fell 3%, Losses Jumped 14% Wilderness Dreams: First ILS Was A Success TrueShapers: Bringing 2 New Lines To Curve Vanilla: Polish Night Wear Firm’s First Curve Fashion Forms Running Bra Ads On NYC Buses Oh La La Cheri: New Trade Website In July Glamory: ‘Thigh Highs Whenever You Want’ Victoria’s Secret, Pink June Store Sales Up 4% Shapeez: Growing Sales Through Store Education Texco: Cushion Comfort Hook & Eye Collection Hanes: Gerald Evans To Succeed Richard Noll Royce Adds New Post-Op Style: English Rose Q-T Intros ‘Lemonaid’ Pocket Bra Collection Victoria’s Secret, Pink July Store Sales Dip 1% Q-T Expanding Crème Bralée Brand Offerings Many Lingerie Firms To Be At OffPrice Show EuroSkins, Julie France Parent, Expanding Peekay Q2 Sales Fell 3%, Losses Jumped 14% Wood Hires Topliss To Lead Global Sales Effort Naked: Serra Exiting As VP Sales, Merchandising Aerie Q2 Sales Up 24%; Plans Even More Stores Naked Brand Group Names New Sales Execs Wood Hires Topliss To Lead Global Sales Effort Parfait’s New Marketing: # morepowHERful Fashion Forms Videos Expected To Boost Sales Victoria’s Secret, Pink June Store Sales Up 4% ’Bankruptcy’ Possible As Peekay’s Losses Rise Wolford: € 6.2 Million Loss As Sales Rise New Oksana Padded Bra From Fit Fully Yours Wilderness Dreams: First ILS Was A Success Fashion Forms Videos Expected To Boost Sales Cupid: New “adJUST Perfect” Shapewear Line Silk & Soul Returning To New York Curvexpo ILS: Moving Fashion Show To Tuesday Morn France-Based Etam Had 4.9% Sales Drop In Q2 Glamory: Five Hosiery Collections For Men L Brands Execs Explain New Lingerie Strategies Mapalé Exhibiting At Surf Expo in September Oh La La Cheri: New Trade Website In July Royce Adds New Post-Op Style: English Rose EuroSkins, Julie France Parent, Expanding Q-T Expanding Crème Bralée Brand Offerings VS, Pink Comp Store Sales Fell 3% In April Mapalé Exhibiting At Surf Expo in September Victoria’s Secret, Pink August Comps Drop 2% Energy Exec Will Be New Van de Velde Chief Victoria’s Secret, Pink July Store Sales Dip 1% Naked: Revenue Up But Canadian Sales Vanish ILS Will Move To New Las Vegas Hotel In 2017 Yandy.com Sold 15,000 ‘Everyday Sexy’ Bras Soma: Sales Rise, More Stores To Open Soon Fashion Forms Videos Expected To Boost Sales VS, Pink Comp Store Sales Fell 3% In April Energy Exec Will Be New Van de Velde Chief Silk & Soul Returning To New York Curvexpo Silk & Soul Returning To New York Curvexpo Peekay Boutiques Q1 Sales Drop, Losses Rise ‘Oriental Victoria’s Secret’ Seeking Partners Wear Ease: Success With Compression T, #915 Exquisite Form Expands Across Puerto Rico H.U.G. November Gala Will Honor PVH, Target Rigby & Peller Sales Drop 27.7% In First Half Soma: Sales Rise, More Stores To Open Soon

L Brands Execs Explain New Lingerie Strategies

L Brands executives faced extensive questioning from analysts about plans for the company’s lingerie brands during the conference call to discuss its second quarter results. Far less attention was given to the company’s other main business, Bath & Beauty Works.

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Exquisite Form Expands Across Puerto Rico

Examples of the new Exquisite Form billboards seen in Puerto Rico.

BL Intimates has been successfully expanding its Exquisite Form business in Puerto Rico in recent years, and now hopes to be able to soon double its sales on the island.

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New Oksana Padded Bra From Fit Fully Yours

Fit Fully Yours has a new, bra, Oksana Padded, that features a three part padded cup with under-wire. The Canadian firm focuses on “exceptional fit and quality at a fair price,” offering a wide range of sizes from 30A to 46J.

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Parfait’s New Marketing: # morepowHERful

Parfait, the sister brand to Affinitas, has launched a number of interesting marketing campaigns recently, all focused on the theme: #morepowHERful. The latest release had extensive impact.

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Royce Adds New Post-Op Style: English Rose

Royce Lingerie has added a new post operative mastectomy bra for autumn/winter 2016, English Rose. It joins an extensive collection of post-op and other wire-free bras from the company.

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PVH: Q2 Sales Up 4.5%, Income Down 11.4%

PVH second quarter sales rose 4.5% while net income fell 11.4%. Emanuel Chirico, chairman and CEO complained, “we continue to be pressured by weakness in traffic and consumer spending trends at our Tommy Hilfiger and Calvin Klein U.S. stores located in international tourist locations.”

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Rigby & Peller Closes 2 Shops, Only 10 Remain

Rigby & Peller says it will put more focus on its online sales in the U.S.

Rigby & Peller has closed two more stores, one in The Galleria mall in Houston, Texas, the other in the South Coast Plaza mall in Costa Mesa, California, dropping to just 10 locations in the U.S.

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Fashion Forms Videos Expected To Boost Sales

Fashion Forms New York City bus ads from earlier this summer.

The launch of a series of instructional videos on how to use about 30 of its intimate apparel solutions products, as well as a bold new advertising program for the streets and subways of New York City, are some up the latest news items from Fashion Forms.

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Victoria’s Secret, Pink August Comps Drop 2%

September focus: Victoria’s Secret bralettes and Pink yoga attire.

Victoria’s Secret and Pink comparable store sales in North America fell by 2% in August. When the direct business is added in, the numbers were flat compared to last August.

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Soma: Sales Rise, More Stores To Open Soon

The Enticing Lift balconet bra was a successful launch for Soma in the second quarter.

Soma, the intimate apparel chain, reported a 0.7% comparable store sales gain for the 13 weeks ended July 30, 2016.

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Four La Senza Stores Opening Soon In U.S.

The opening of at least the first four La Senza lingerie stores in the U.S. is close at hand, with two located in seperate malls in Columbus, Ohio and one each in malls in Merrillville, Indiana and Orland Park, Illinois.

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Aerie Q2 Sales Up 24%; Plans Even More Stores

While it has become fashionable for many brands and retailers to complain about how tough the intimate apparel business is today, one company is making it seem way to easy.

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Peekay Q2 Sales Fell 3%, Losses Jumped 14%

Peekay Boutiques second quarter sales fell 3% to $9.22 million while its loss for the period rose by 14% to $2.04 million.

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ILS Moving To Westgate In Vegas April 2017

The International Lingerie Show is moving to the Westgate Hotel (formerly the Las Vegas Hilton) for its April 3-5, 2017 event.

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Naked Brand Group Names New Sales Execs

Naked Brand Group announced a new sales team in the wake of the departure, at the end of July, of Carlos Serra, vice president of sales and merchandising. He had been with the company since its relaunch in mid-2014.

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Elle Mcpherson: New Lingerie Arriving Soon

A whole new collection of Elle Macpherson lingerie is finally about to hit the market in the U.S., with a promotional campaign expected shortly after the summer Olympics end.

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Gildan Buying Peds Legwear For $55 Million

Montreal-based Gildan Activewear announced at the end of July it signed a “definitive agreement to acquire 100% of the equity interest of Peds Legwear Inc. (Peds) for a total cash consideration of $55 million.”

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BODY Interview: What’s Going On At Yummie?

Yummie by Heather Thomson. Even though the former “Real Housewives of New York” star is no longer working at the company, her name is still on the brand — and will be for the forseable future according to this interview between the firms long time manager, Eric Rothfeld, and BODY publisher, Nick Monjo.

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Victoria’s Secret, Pink July Store Sales Dip 1%

July sales dropped 1% for Victoria’s Secret and Pink comparable stores in North America. When the direct business for two brands is added in, combined sales were about the same as last July.

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Naked: Serra Exiting As VP Sales, Merchandising

Serra (far right, next to Carole Hochman) in a team photo from the Naked website.

Carlos Serra is exiting his position as vice president of sales and merchandising at Naked Brand Group, the company reported in filings with the SEC. His departure is effective as of July 31.

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EuroSkins, Julie France Parent, Expanding

Examples from the new EuroSkins Power, Active and Noir collections.

Julie France, the seamless, microfiber shapewear collection, is now a part of EuroSkins, the luxury intimates and shapewear brand according to company executives. Several new lines and labels under the EuroSkins name will launch at trade shows in July, August and September.

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Cupid: New “adJUST Perfect” Shapewear Line

TC, the shapewear brand from Cupid Foundations, is introducing a new shaping concept: “adJUST Perfect.”

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Wood: Success With Its SS17 Blues Collection

Wood, the men’s underwear brand, is reporting success with its SS17 Blues Collection. The line includes “Carolina Blue solid and Wet Wood and Warped Wood prints,” according to founder Terresa Zimmerman.

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Escanté: New Holiday, Valentine’s Catalog

Images from Escanté, including the cover of the newest catalog.

Escanté has just completed its latest catalog, focusing on Holiday 2016 and Valentine’s 2017, and is shipping it to customers at the end of July.

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Mapalé Exhibiting At Surf Expo in September

Mapalé by Espiral announced it will be exhibiting at the Surf Expo Show in Orlando, Florida September 8 through 10, and reiterated that it will not be attending the International Lingerie Show (September 12 through 14) in Las Vegas. The latter information had previously been reported by BODY.

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UI Global Brands: New Name, Expanded Line

Urban Intimates has changed its corporate name to UI Global Brands and its intimates line to Inspire Psyche Terry.

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France-Based Etam Had 4.9% Sales Drop In Q2

Second quarter sales at Etam Developpement, the France-based international lingerie and apparel retailer, fell by 4.9%. Though sales rose by 1.7% in Europe, sales fell by 21.7% in its China stores.

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Texco: Cushion Comfort Hook & Eye Collection

Texco, a leader in premium hook and eye manufacturing, is emphasizing wearability and softness in its new Cushion Comfort Collection.

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Thalia Sodi Intimates Exclusive to Macy’s

Macy’s has expanded its extensive Thalia Sodi apparel and accessories collection to include robes, chemises and pajamas, which are now available from the store.

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Energy Exec Will Be New Van de Velde Chief

Van de Velde has named Erwin Van Laethem, a Belgian executive with about 27 years of experience exclusively in the energy industry, as its new CEO.

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Wolford: € 6.2 Million Loss As Sales Rise

Wolford AG, the Austria-based hosiery, intimates and apparel firm, reported a loss of 6.189 million euros (about $6.85 million at current exchange rates) on sales of 164.4 million euros (about $182 million) for the fiscal year ended April 30, 2016. In the previous fiscal year the firm reported a profit of 1.033 million euros on sales of 157.4 million euros.

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Q-T Intros ‘Lemonaid’ Pocket Bra Collection

Q-T Intimates has introduced Lemonaid, a new pocket bra collection with an “inner pocket that can be used for a mastectomy prosthesis, keys, credit cards, tissues, or anything you could need a discreet pocket for,” according to a company announcement.

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ILS Has Signed ‘Two Dozen’ New Exhibitors

The International Lingerie Show (ILS) is moving past the loss of eight prominent brands that announced they would not be attending its upcoming event in September, and show owner Jeff Yunis stated he “expects two dozen new exhibitors,” as well as the vast majority of those that usually attend.

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‘Oriental Victoria’s Secret’ Seeking Partners

Cosmo Lady, a large producer and retailer of intimate apparel in China, that referred to itself as the “Oriental version of Victoria’s Secret,” has announced it “will venture to overseas markets to seek global business partners.”

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Details About Lingerie Industry Association

Plans for a trade group, the Lingerie Industry Association [LIA], are moving ahead, according to Eric Ehrens, who was, until recently, the president of sales and major account sales representative for Dreamgirl, and who still works in sales for that and other firms.

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Q-T Expanding Crème Bralée Brand Offerings

Q-T Intimates announced that its Crème Bralée Lingerie division has “now become a part of Q-T Intimates, along with the many other products under the Q-T umbrella,” according to a spokesperson.

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Glamory: Five Hosiery Collections For Men

Glamory Hosiery owner Timothy Gettler made an interesting case for retailers to start selling his product to men, in a message emailed to BODY.

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Many Lingerie Firms To Be At OffPrice Show

The Offprice Show (August 13-16) will again host a large number of intimate apparel, underwear and hosiery exhibitors. The event is held at the Sands Expo at the Venetian Hotel.

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Investor Urges Soma To Open 300 More Stores

An activist investor, Barington Capital Group, has been pushing the retailer Chico’s FAS to make several changes including increasing the number of its Soma lingerie stores by as many as 300 (to total close to 600) over the next five years.

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Rigby & Peller Sales Drop 27.7% In First Half

Sales at Rigby & Peller, formerly the Intimacy chain in the U.S., fell by 27.7% in the first half of 2016, in part because of the closure of “loss making stores.”

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Victoria’s Secret, Pink June Store Sales Up 4%

Victoria’s Secret’s new Twist-front Lounge Bra and Pink’s new Wear Everywhere Push-Up Bra.

Victoria’s Secret and Pink comparable store sales in North America rose by 4% in June, ending a two month slide in which stores sales fell 3% in April and 2% in May. When the direct business for the two brands is combined with the stores, June sales were up 6% over the same month last year.

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Delta Bets On Reversing Slide Of Top VF Brands

Source: VF Corp. and Delta Galil presentation.

Delta Galil Industries, Ltd. signed a “definitive agreement” to purchase the "premium" brands in VF Corporation’s Contemporary Brands Coalition (CBC) for $120 million, according to the companies. The labels include 7 for All Mankind, Splendid and Ella Moss.

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Silk & Soul Returning To New York Curvexpo

Colombia-based Sourcing y Diseño SAS will return to Curve in New York at the end of July with its women’s intimates label Silk & Soul. The company’s first Curve was in Vegas in February.

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Wear Ease: Success With Compression T, #915

Wear Ease has reported increasing success with its Compression T, style 915, designed for those who need to manage swelling in their torso caused by lymphedema, edema or surgery.

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Bravo Universal Looks To Expand U.S. Market

Bravo Universal’s patented Angel Wing adhesive bra.

Bravo Universal, a solutions products firm BODY first interviewed at Curvexpo in New York in early 2014, and which is already selling in the U.S. as well as internationally, has announced plans to aggressively expand in this country.

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Yandy.com Sold 15,000 ‘Everyday Sexy’ Bras

Yandy.com has launched a summer follow-up to its successful April “Everyday Sexy Bra Collection.” Bras in the new group retail for $15.95 or three for $33.

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ILS Will Move To New Las Vegas Hotel In 2017

The International Lingerie Show (ILS) is moving its show next spring to a new hotel, and it has also changed the dates from late March to April 3-5, 2017. The name of the new hotel has not been officially announced.

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Oh La La Cheri: New Trade Website In July

Oh La La Cheri, the Miami-based lingerie firm, is in the midst of an ambitious revamping of both its internal business management software as well as several aspects of the web platform that retailers use to interact with the company.

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Naked: Revenue Up But Canadian Sales Vanish

Sales at Naked Brand Group rose 72.6% in the first quarter, but losses also rose by 40.3%.

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CurveNV Is Moving To Mandalay Bay In August

Curvexpo is moving in August to the women’s section of Project at the Mandalay Bay Hotel convention center according to several exhibitors who have been promised booths at the upcoming show.

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Vanilla: Polish Night Wear Firm’s First Curve

Vanilla Night & Day is a ten year old Polish intimates firm that will be making its first appearance at the upcoming Curvexpo show in New York (July 31-August 2). The firm specializes in nightdresses, chemises, pajamas, robes and dressing gowns.

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