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current issues

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Ann Nahari: Success Creating Large Cup Bras

Ann Nahari, an intimate apparel producer based in the U.S., has won a strong following with both specialty stores and brands. A recent success has been large cup bras. BODY associate publisher Ted Vayos asked owner Sumiyyah Rasheed to explain her process.

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Victoria’s Secret Just Reopened Online Store

VictoriasSecret.com reopened for online business on Thursday, March 26. On Thursday March 19, both Victoria’s Secret and Pink had closed their online stores through March 29. That came shortly after both brands had said they were closing their brick and mortar stores until March 30.

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Corin’s Owners Launch Healthy Bust Foundation

The leaders of Corin, the Polish bra producer, recently demonstrated their special commitment to breast care with the establishment of The Healthy Bust Foundation in September, 2018.

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Noir Handmade: Already Selling In The U.S.

Noir Handmade, a Poland-based intimate apparel and fetish producer, has been expanding sales in North America, and its products are already offered in a number of prominent shops.

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Receivership For Lise Charmel After Attack

The French brand Lise Charmel is working to “get back on track” after a devastating ransomeware attack in November, 2019 according managing director Olivier Piquet. The cyber assault was followed by the incapacitation of the company for several weeks and then a reorganization filing in a French court on February 27th.

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Amazon Offers ‘Value-Priced’ C9 Champion

C9 Champion sports bras and other apparel on Amazon.

HanesBrands signed a multi year, worldwide exclusive agreement with Amazon to “bring back to market” and sell its C9 Champion brand of performance athletic wear.

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Beverly Hills Naughty Girl: Strong First Year

“Since your last intro article of our brand, we have grown tremendously,” declared Beverly Hills Naughty Girl CEO Isaac Cohen. “When we launched the brand, we had 10 active SKUs, and 19 new SKUs at work. Today we already have 70 active SKUs in multiple colors.”

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Calida 2019 Sales Up Slightly; Aubade -2.7%

Calida underwear and intimates sales rose 0.8% in 2019, while at sister lingerie brand Aubade sales slipped 2.7%. Both are divisions of Swiss-based Calida Group, which recently released its annual report.

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Rigby & Peller 2019 Comparable Sales -3.4%

Van de Velde is celebrating its 100th year.

Van de Velde sales fell 4.7% in 2019, to 195.5 million euros (about $216 million at current exchange rates), from 205.2 million euros (about $227 million) in 2018. In addition, sales at its Rigby & Peller stores in the U.S. continued to slide.

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Delta Will Use Brayola To Expand Web Sales

Brayola founder Orit Hashay “will continue to manage the site,” according to Isaac Dabah, the CEO of Delta Galil, which recently acquired the online lingerie retailer. “We are working on a plan, and on upgrading the site,” he told BODY.

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Soma’s Q4 Comps Up 9.4%; Sales Rise 8.2%

Two views of Soma’s new “Vanishing 360 Perfect Coverage Bra” on the website.

Soma’s comparable store sales jumped 9.4% in the thirteen weeks ended February 1, 2020, while comps for the entire fiscal year were up 8.8%.

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Aerie Q4 Comps +26%; Stores Now Total 322

Aerie ‘Real Good’ swimwear from recycled plastic bottles.

Aerie comparable sales jumped 26% in the fourth quarter and 20% for the year ended February 1, 2020. It marked the “fifth straight year of double-digit sales growth” as well as a “28% sales increase” over fiscal 2018, according to Jen Foyle, global brand president for the intimates division of American Eagle Outfitters.

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“My Bra Hurts Me!” How Retailers Respond

It’s a complaint that store personnel hear over and over from customers. “The straps dig into my shoulders.” “The wires poke.” “The band digs into my back.” “The first thing I do when I get home is take off this bra!”

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Fajitex Now Selling Across North America

Fajitex International, a leading Colombian shapewear company, is expanding sales in North America.

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Mapalé Intros 2020 Vol. II Lingerie Collection

Mapalé has just published its 2020 Vol. II Lingerie Collection catalog, due to be sent out at the end of March, featuring a wide array of styles.

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Obsessive Arrives At Its First U.S. Trade Show

Lingerie images from the Obsessive website.

Obsessive, a 14-year-old sexy Polish lingerie brand, is expanding across North America with an aggressive plan that includes three distribution arrangements and a first trade show appearance (organized by Valens Lingerie) at the upcoming New International Lingerie Show in Las Vegas, March 16 through 18, 2020, at the Tuscany Suites & Casino in Las Vegas. BODY associate publisher Ted Vayos interviewed the company’s European regional sales director, Karol Macherzyński.

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Huit: Positive Retailer Reaction To Collection

The relaunch of the famous Huit lingerie brand has been going well. Souad Sinia, the label’s new French born owner, has been “very pleased with the retailer reaction to the collection.”

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Monique Morin: “360 Degree Flawless” Styles

Monique Morin, an experienced lingerie designer, has created an eponymous collection that differentiates itself in several ways.

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Corin Adds Wireless Bra To Virginia Collection

Corin, a leading Polish producer, has introduced a new wire-free version to its popular “Virginia” line of bras.

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Playboy Acknowledges Yandy.com Acquisition

Playboy Enterprises, which today announced “a corporate repositioning to establish its parent company as PEI Holdings,” confirmed that PEI had recently acquired Phoenix-based Yandy.com, the online intimates and sexy costume retailer.

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Clint McKinlay Is New Ruby Ribbon CEO

Clint McKinlay recently took over as CEO at Ruby Ribbon, replacing Anna Zornosa, who was also the company’s founder.

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Adore Me Intros New Joyja Period Panties

Adore Me has just introduced Joyja period panties, which it describes as “an inclusive and affordable brand of period panties working to improve the access of period products for menstruating people in the U.S. living below the poverty line.”

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Youmita: Emphasis On Quality, Sharp Pricing

With the current market focus on finding great value and sharp pricing, Youmita Lingerie has been wining new customers in the U.S. and Canada.

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Axami Expanding Sales Across U.S. And Canada

Axami, a Poland-headquartered producer of lingerie for almost two decades, has recently been expanding its business in the U.S. and Canada. BODY associate publisher Ted Vayos interviewed Leader Sales Manager Urszula Kanoza about the brand and its strategy.

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Ulla Popken: Huge Line Of Plus Size Intimates

One of the brands that was new to the Curve show in February was German-headquartered Ulla Popken, offering an extensive collection of plus size intimates.

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PVH Sells Speedo N.A. Business To Pentland

PVH is selling its licensed Speedo North America business to Pentland Group, the owner of Speedo International Limited, for about $170 million in cash.

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Caprice, Panamanian Brand, Seeks U.S. Sales

Caprice, a lingerie maker which claims to be the market leader in Panama, was at the recent Curve show in New York, looking to begin distribution in North America.

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Hooked On Sustainability With Eyes To The Future

Sustainability is the most important new consideration in the production of apparel, and Texco, a leading global manufacturer of hook and eye tape, has taken a lead role.

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Naked Sells Naked Brand, Exits Heidi Klum

Naked Brand Group has taken dramatic steps to raise cash and reduce expenses in recent weeks, including the surprising sale of the Naked brand name itself.

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ABG Helping To Shape The Frederick’s Image

Frederick’s of Hollywood is debuting its spring 2020 lingerie collection on Tuesday with a series of striking photos produced and released in a publicity campaign by the brand owner, Authentic Brand Group (ABG).

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Re-Launched Huit Set To Start Shipping March

Last year Souad Sinai, the French born owner of the Absolutely Lingerie distributorship, acquired Huit, the famous lingerie label, vowing to restore it to its former prominence.

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Dreamgirl Intros 2020 Lingerie Collection

Designs from the 2020 Dreamgirl catalog.

Dreamgirl’s recently published 2020 Collection Catalog runs over 200 pages and contains new as well as the company’s “most loved styles across all of our product categories, and offering an array of colors for a full year of newness for our customers websites and selling floor,” according to a spokesperson.

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Axami Launches New Malaga Loca Collection

Axami has launched a new intimates collection, Malaga Loca, “a fresh and airy group for spring,” according to a company spokesperson.

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Crisscross Adds Private Label Production Service

Crisscross Intimates has enhanced and expanded its luxe post-surgical and active intimate apparel line to offer “private label to healthcare organizations and e-retailers and introduces new 2020 designs,” according to Jean Criss, designer and founder.

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Obsessive: Aggressive Launch Across N.A.

Obsessive, a well established sexy Polish lingerie collection, has just formed three distribution arrangements in North America as part of an aggressive expansion plan.

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Mapalé Shipping 2020 Resort & Swim Lines

Mapalé has just launched its 2020 Resort & Swim Collection, with an extensive array of styles that fills a catalog of over 175 pages.

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Entos Lingerie: Mexican Label Comes To Curve

Entos Lingerie, a new Mexican lingerie brand, is coming to Curve New York, its first international show after exhibiting previously at Mexico Bridal Fashion.

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Canadian Mary Young Coming To NY Curve

Mary Young, an eponymous collection launched in 2014, will be exhibiting at Curve in February, after having previously “shown at Capsule in NYC.”

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Jo Rossell: New UK Label Coming To Curve

Jo Rossell is a U.K. brand, launched in 2016, that will be exhibiting at Curve in February, its first U.S. trade show.

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Oh La La Cheri Intros New Swim Collection

Oh La La Cheri has added a “sexy, inclusive swimwear capsule” for spring 2020 including “12 swimsuits in a variety of colors and sizes (S - 3X).”

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Dora Larsen: London-Based Brand To Curve

Dora Larsen, a London-based brand that has already achieved significant distribution in North America, plans to exhibit for the first time at Curve New York this February.

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Ame Nue: Australian Brand Coming To Curve

Ame Nue Intimates is an Australian label, established in 2018 by Mira Vukovic and Pollyanna McNutt, designers with over 40 years experience between them. The collection will exhibit at its first U.S. trade show, Curve, in New York this February.

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K+1%: Period-Proof Lingerie From Japan

K+1% is a new period panty that emphasizes creative silhouettes and fashion colors. Launched in Japan in 2018, the brand is planning to exhibit at its first international trade shows this winter: Salon de la Lingerie in Paris and Curve in New York.

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Ambassador 1867 Men’s Sleepwear At Curve

“Ambassador 1867,” a Danish men’s robe and sleepwear company, is coming to Curve in February. It will be the first U.S. trade show appearance for the brand, which currently has no North American retailers.

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Kilo Brava: New Label, Experienced Designer

Kilo Brava is a recently launched label from experienced lingerie designer Kristen Bear that will exhibit for the first time at the Curve shows in New York and Manhattan Beach, California in February.

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Demanding Celebrity Stylists Seek Out NuBra

Well over 30 million NuBra adhesive bras have been sold since the company patented its first styles and began selling them in 2002. And from the earliest days, the company also began to field requests from a wide range of stylists seeking one version or another to dress their celebrity clients, according to the company.

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Naked Sales Fall 26%, Losses Hit $18.8 Million

Naked Brand Group Limited sales plunged to 42,094,000 New Zealand dollars ($27.6 million) in the first six months of 2019, down 26% from 56,750,000 New Zealand dollars ($37.2 million) in the same six months in 2018.

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Gilly Hicks Intimates: ‘Double-Digit Growth’

Gilly Hicks, the intimates brand from Abercrombie & Fitch, continues to “see meaningful double-digit comp growth with our targeting customer signing well for intimates and lounge offerings. We believe in and are devoting resources to this important growth vehicle,” according to Fran Horowitz, CEO of the parent company.

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Omnia: New Wholesale Resource For Intimates

Omnia Intimates is a new intimate apparel producer from a team of founders with decades of experience in the field.

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Claudel Reaveals Plans For Casual Moments

Three Casual Moments styles as sold on Amazon.com.

Over the summer Claudel Lingerie Inc., which comprises different chains of retail stores in Canada, as well as several wholesale brands, acquired Casual Moments, formerly owned by Art Flory. Now that the loungewear brand, which was originally based in California, has been integrated into the parent company, BODY publisher Nick Monjo interview Claudel’s Anny-Claude Lapierre about future plans for the brand.

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