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current issues

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Shapeez: Go To Bras For Fuller Busted Women

“Retailers will tell you that fuller busted women, whatever their band size, can be a challenge to fit properly,” began David Berner, the CEO of Shapeez. “But introduce them to one of our Shapeez styles and you can win a customer for life.”

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October BODY: Ewa Bien & Breakout Bras

October BODY features Ewa Bien on the cover and a profile of the Breakout Bras in Greenville, South Carolina. Also featured is an article on the tenth anniversary of the Splendies intimate apparel brand and Dreamgirl’s private label operation. Here is the link to the online “page turning” version. https://indd.adobe.com/view/f7bcd89a-4ec6-440a-a252-899ceff7375a

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Hanky Panky, Prabal Gurung Collaboration

Hanky Panky x Prabal Gurung Rose Gold Set and Collaboration Embroidery Bodysuit.

Hanky Panky Partnered with designer Prabal Gurung on a fall intimates collection.

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New Line: Von Follies By Dita Von Teese

Hustler Hollywood and burlesque performer and designer Dita Von Teese have partnered to create a new lingerie collection, now avaialble exclusively in 56 of the retailers total 58 stores.

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Cheryl Abel-Hodges Is CEO At Tommy John

Tommy John named Cheryl Abel-Hodges as its new CEO. Formerly she had served as CEO at Calvin Klein. She will work with “brand founders, Tom Patterson and Erin Fujimoto to build the Tommy John brand through continued wholesale expansion and product innovation.”

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You Lingerie Introduces An ‘Ultra Minimizer’

You Lingerie, the bra specialist that focuses on the needs of independent lingerie shops, has just added a new minimizer to its extensive collection of bra styles.

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DG Brands: Private Label Lingerie Expert

DG Brands, a heritage lingerie company, has made its own brand a priority since it launched 1978. “But in recent years, as the dominance of a select few brands has waned, and a big crop of DTC brands has arisen, retailers have looked to get in on lingerie,” a spokesperson explained. “Thus, private label or a no branded component and collaborations have become big business. Strong private-label product / private label brands have become immensely important in the fashion industry.”

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Corin: Sales, Profits Rise Driven By Innovation

Corin, the innovative Polish bra brand, reported an 18.18% increase in sales in the twelve months ending June 30, 2023, as well as a 19.38% increase in profits in the same period. The privately held firm exports more than half of its products to North America, Europe and other parts of the world.

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Calida: Guido Campello Out As Cosabella GM

Calida has replaced Guido Campello as general manager of Cosabella, with his older sister, Silvia Campello. She has been with with the company, founded by her parents in the 1980’s, since 1998, most recently as head of finance and operations.

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Aerie Operating Income Up Almost Fivefold

Aerie’s “Show Off Balconette Rooftop Garden Lace Bra,” now $44.96, and “Show Off Rooftop Garden Lace Cami Bralette,” now $19.97, on the company website.

In the second quarter Aerie “adjusted operating income” soared almost fivefold to $57.253 million, as net revenue rose 2.3% to $380.413 million. In the same quarter last year the intimate apparel division of American Eagle Outfitters (AEO) reported adjusted operating income of $11.830 million on net revenue of $371.683 million.

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VS Q2: Loss Of $1.4M On Sales Of $1.4B

Victoria’s Secret reported a second quarter loss of $1.428 million on sales of $1.427 billion, compared to a profit of $69.926 million on sales of $1.521 billion in the 13 weeks ended July 30, 2022.

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Soma Sales Rose 2.1% In Second Quarter

Two views of Soma’s Bodify Front-Close Perfect Coverage Bra on the company website.

Soma second quarter total sales rose 2.1% to $120.861 million, up from $118.362 million last year. Meanwhile comparable Soma store sales slipped 0.5% in the 13 weeks ended July 29, 2023

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Getting Ready For The Holidays With NuBra

“As retailers prepare for the upcoming holidays, they should be aware of, and prepare for, certain seasonal buying trends we have noticed for our products,” declared NuBra’s Daren Peng.

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Van de Velde Sales Rose 5.5% In First Half

Sales at Van de Velde rose 5.5% in the first half while net income fell 4%. The firm owns the Marie Jo, PrimaDonna and Andres Sarda wholesale brands, as well as international retail chains including three Rigby & Peller (formerly Intimacy) stores in the U.S.

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Splendies Celebrating Its 10th Anniversary

Splendies is celebrating its 10th anniversary. The company, which began as an online underwear subscription service in 2013, has blossomed into an important intimate apparel brand which now also offers sleepwear, and has recently launched an exclusive wholesale line selling to stores large and small across the country.

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‘The Morph Bra’ Is Now ‘The Only Bra’

In 2021 a new lingerie brand was launched by wife and husband Joanie and Maurice Reznik (who himself had once served as CEO of Maidenform). It has since changed its name and has found new followers among specialty stores.

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Shapeez: Fabrics A Key Ingredient to Success

Models in the Shapeez Ultimate frame actual customer photos, without or with Shapeez under their clothing.

“One of the important factors in our success has been our special attention to fabrications,” began Shapeez CEO and co-owner David Berner.

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Dreamgirl: The Resource For Lingerie In Pink

Pink is certainly the color of the moment in 2023, and Dreamgirl is all over the trend.

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Ariela & Associates Has Just Acquired Parade

Ariela & Associates International (AAI) has acquired Parade, the intimates brand, launched in 2018, that originally offered brightly colored panties in a wide range of sizes.

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La Perla Lost €49.4M On Sales Of €69.1M

New on the La Perla website: bralette in onyx with embroidered tulle $295, and white silk satin short nightgown with frastaglio, $1,000.

La Perla lost €49,436,000 (about $54.5 million at today’s exchange rates) on revenue of €69,093,000 (about $76.2 million) in 2022, compared to a loss of €45,327,000 on revenue of €72,148,000 in 2021.

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Valens Lingerie Now Distributing Doctor Nap

Valens Lingerie is now distributing the sleep and loungewear brand, Doctor Nap in the U.S. They will have the brand at the upcoming Curve show in New York.

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Wet Wood Men’s Swim At Miami Swim Week

Wood Underwear launched its Wet Wood men’s swimwear collection during Miami’s swim week. The capsule is a collaboration with Voglia Swimwear and its “Oh Honey” women’s offering.

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New Promos: ’Wear Your Panties Just Once!’

Yes, it’s been a difficult 2023 for some, with lots of deep discounts on lingerie, with companies willing to offer and say just almost anything to get a sale.

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Etam Lingerie Coming To Your Town Next?

Following the opening of Etam’s first lingerie shop in the U.S. this summer in the Dadeland Mall in Miami, the giant lingerie chain is now running ads for sales positions in both New York and North Carolina.

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FullBeauty Brands Has Acquired CUUP

FullBeauty Brands has acquired CUUP, a brand that provides intimate apparel in 53 sizes. FullBeauty claimed CUUP’s “competitive advantage is in supporting large cup sizes.” Terms of the deal were not announced.

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NYT: New Funding Ups Skims Valuation To $4B

Skims, the apparel brand launched by Kim Kardashian four years ago, is now worth $4 billion according to an article in The New York Times.

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NuBra Accessory Bra Straps: A Renaissance

“NuBra adhesive bras are undergoing a renaissance, as more and more consumers become aware of the many ways they can wear our extended collection of accessory bra straps,” explained the company’s Daren Peng.

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More U.S. Intimissimi and Calzedonia Shops

A Calzedonia Group location in Manhattan shown on the company website.

The number of Calzedonia Group hosiery and intimate apparel shop in the U.S. continues to grow steadily, since launching here in late 2016. Currently the U.S. website for Intimissimi, which focuses on underwear, lists 51 shops, while the site for Calzedonia, which focuses on hosiery, lists 26 stores across the U.S.

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VS Lingerie Now Sold On Amazon Stores

Victoria’s Secret has expanded its collaboration with Amazon, now adding fasion items, following the previous launch of Victoria’s Secret beauty on Amazon.

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Splendies Retail Store Line Now Available

Splendies, the subscription underwear brand that has just launched an exclusive wholesale collection, is a brand built on strong customer reviews.

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More 5 Star Reviews For New Comfeez Bralettes

The Comfeez collection of wire free bralettes from Shapeez has continued to expand, with the latest addition: The Comfeez Long Cami With Lace Trim.

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Rihanna Exits As CEO Of Savage X Fenty

The shop at the Lenox Square mall in Atlanta as depicted on the company website.

Rihanna has resigned as CEO of Savage X Fenty, the lingerie brand she founded about five years ago, but retains a significant ownership stake and will continue as the brand’s executive chair according to multiple reports.

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Shapellx Opens Atlanta Store, First Franchise

Shapellx, a producer of shapewear and other body shaping products, founded in 2019, has opened its first physical store in Atlanta.

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JadyK: New Collection Of Supportive Bralettes

JadyK is a new producer of supportive bralettes looking to expand wholesale sales. It will make its Curve show debut this summer.

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Dreamgirl: ’23-’24 Fall, Holiday and Valentine’s

“Dreamgirl’s 2023-2024 Fall, Holiday and Valentine’s Collection (FHV) and catalog are here!” announced a company spokesperson.

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Esotiq: Polish Brand Looks To Launch In U.S.

Esotiq, a Poland-based line of lingerie and related intimates, will make its first U.S. trade show appearance at the upcoming Curve.

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Endorfinella: Moderately Priced Sleepwear Line

Endorfinella, the Polish sleep and loungewear brand, will return to Curve later this summer, offering both their AW23 fall collection as well as a SS24 spring and a line of basics.

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Calida Exits Erlich Textil Taking Big Impairment

As it revealed preliminary financial results for the first half of 2023, Calida Group announced it is apparently shutting down Erlich Textil, a new brand it acquired just last February, revealing a “significant impairment of CHF 23-25 million” (Swiss francs, about $25.5 million to $27.8 million at current exchange rates).

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Corin’s Launches Gisele: “The Perfect Bra”

One of Corin’s newest bras for 2023 is Gisele, style number 307025, already starting to ship to North American stores.

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Soma Claims To Be Reversing Its Decline

Soma’s Bodify Front-Close Perfect Coverage Bra ($70) and Vanishing Tummy Retro Brief ($24).

Sales at Soma, the underwear division of Chico’s FAS, Inc., rose slightly to $107.623 million in the quarter ended April 29, compared to $107.420 million in the same period last year.

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Shapeez Sales Director Reports From Canada

A key component of growth at Shapeez, the bra and shaping brand that was launched in 2005, has been the support network provided by its large base of retailers across the U.S. and Canada. For this interview, BODY publisher Nick Monjo spoke with the Shapeez Canadian sales director, Suzanne Buric, who was touring the West Coast of Canada visitation stores.

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Puma And Modibodi: Period Sports Underwear

Puma and Australia-based Modibodi, the period underwear company that was recently acquired by Essity, have added a new sports line “made for maximum protection and performance on and off the court, field or gym floor.”

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Aerie Sales Rise 11.6%, Income Jumps 31.4%

Aerie sales rose 11.6% while operating income jumped 31.4% in the first quarter of 2023, led by sports bras, activewear.

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Splendies: Connecting With Curvy Customers

Anthony Coombs, the owner of the intimates brand Splendies, explained the brand’s close connection with the curvy consumer in an interview with BODY publisher Nick Monjo. Formerly a subscription only brand, the company has recently launched a wholesale collection.

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Dreamgirl Features Extensive Bridal Line

Dreamgirl’s bridal styles encompass a wide range of silhouettes that cover customers throughout all the events associated with a wedding.

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Lively Sales Fell to $29.8M From $39.3M

New on the Lively website: The Palm Lace Busty Bralette ($38) and The Long-Lined Lace Bralette ($35)

Sales at Lively, the lingerie brand acquired by Wacoal in 2019, dropped to $29.8 million in the year ended March 31, 2023, compared to $39.3 million the year before.

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Playboy May Also Exit Lovers, Honey Birdette

Playboy’s “March 1975 Cover Scoop Neck Bra” ($40.00) and Thong ($25) and “The Essentials Rib Bodysuit,” ($65).

Playboy, as it reported a decline in sales and a big first quarter loss, announced it is “exploring strategic alternatives for Lovers and Honey Birdette,” which could apparently include exiting both of those retail businesses.

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Hanes Innerwear Sales -4.5%; Profit -28.9%

Image promoting Hanes Originals underwear on the company website.

HanesBrands Innerwear segment sales declined 4.5% in the first quarter to $553.067 million, compared to $578,947 million in the same period last year.

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Featured In BODY’s May Issue, Just Out

BODY Magazine’s May issue is out, featuring Polish brand Axami on the cover and a profile of the Clair de Lune lingerie boutique in Leawood, Kansas. Also included is the latest industry news and a profile of a new brand, Higher Loyalty, which seeks to bring “a higher standard for organic underwear” to the market. Follow this link for the online, page turning verions of the issue: https://indd.adobe.com/view/4a33251e-4c27-4557-a7ab-ed666606000d

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VS Collection With Athlete Naomi Osaka

Victoria’s Secret recently launched a collection in conjunction with Naomi Osaka, the Japanese professional tennis player.

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Dreamgirl: Lingerie Slip Skirt Sets Build Sales

Dreamgirl has translated another fashion trend into its lingerie collection. “In an ode to the early aughts and a nod to the current lingerie slip skirt set making a huge comeback, this season’s versions are a vibe,” according to a spokesperson.

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