The Intimate Apparel Trade Magazine For The U.S. And Canada
 

New on the Victoria’s Secret website: Shimmer Stripe Knit Triangle Bikini Swim Top, $35.97; and Cotton Lace-Trim Lightly Lined Wireless T-shirt bra, $49.95. Victoria’s Secret first quarter sales rose 15.3% to $1.559591 billion, from $1.352949 billion as net income rose to $47.691 million, compared to a loss of $1.656 million in the same quarter last year. CEO Hillary Super bragged, “we delivered a very strong start to 2026, exceeding top- and bottom-line guidance and continui

FP Movement X Hanes Boat Neck Tee, $20; and Ribbed Crop Tank, $18.00. FP Movement, a division of Free People, and Hanes have collaborated on a small new activewear collection of “four co-branded styles across tees and tanks.” The designs include “a ribbed tank offered in both full-length and cropped silhouettes, a boat neck tee, and a 3-pack full length tank pack, each engineered for softness and wearability. Prices range from $18 to $68.” Julia Pelowski, head of Licensing fo

“The excitement surrounding Dreamgirl’s Fall, Holiday, and Valentine’s (FHV) 2026–2027 Collection continues to build following its highly successful debut at the Altitude Intimates Expo,” explained the company’s Paul Tobon. “And retailers are taking notice in a major way.” “As the lingerie category experiences a strong resurgence across both retail and e-commerce, Dreamgirl’s newest collection is arriving at exactly the right moment. Buyers and consumers alike are gravitating