The Intimate Apparel Trade Magazine For The U.S. And Canada
 

New colors on the Wacoal website. Left the High Bar Underwire Bra in Red Plum ($68); and right, the Visual Effects Minimizer Bra in Deep Cobalt ($74). Sales for the U.S. division of Wacoal increased to 16,405 million yen (about $102.6 million at current exchange rates), in the six months ended September 30, 2026, up from 12,425 million yet (about $77.7 million) in the same period in 2025. The division contributed 836 million yen (about $5.2 million) in profit to Japan-based p

A Schiesser bra style (from one of the companies that Delta Galil acquired), shown on the firm’s website. Delta Galil sales rose 11% while net income jumped 17% in the third quarter. In the three months ended September 30, the company earned $36.592 million on sales of $599.612 million, compared to a profit of $31.409 million on sales of $538.979 million in the same three months last year. CEO Isaac Dabah said the sales increase was “driven by growth across most of our operat

On the Honey Birdette website, left, the Honey Bunny Bra ($120), Honey Bunny Ears ($120 in a set with Tail), and Honey Bunny Choker ($170 in a set with Cuffs); right, the Honey Bunny Bralette ($105) and String ($85). In the third quarter, “Honey Birdette revenue grew to $18.4 million, or 12.1% year-over-year, led by full-price sales and U.S. e-commerce, while direct-to-consumer gross margin expanded approximately 140 basis points to 62.2%,” according to parent company Playboy

Vanity Fair has just launched its new Flawlessly Smooth Underwire Bra. It features “soft, 4-way stretch fabric that smooths the sides and back, helping create a sleeker silhouette under clothing. Innovative Flawless Flex cups provide an adaptive fit that accommodates natural size fluctuations, while comfortable support and stay-in-place straps help deliver confidence throughout the day,” according the description. Cindy Casana, Vanity Fair director of marketing, added, “women