The Intimate Apparel Trade Magazine For The U.S. And Canada
 

Parfait has introduced its latest addition to the Everyday Essentials category: the Emily Full-Busted Seamless Unlined Non-Padded Wired Bra (P7800), arriving at the end of April. “Designed as a breathable, smooth, and seamless everyday basic, this new style responds to growing demand for non-padded, natural-shape T-shirt bras in the full-bust market,” according to CEO Ken Zhang. The Emily unlined T-shirt bra offers seamless, full-coverage cups that deliver a flattering, natur

CLO intimo continues to “expand its Aesthetic Inheritance Collection with the introduction of two commercially compelling colorways: Air Blue in its best-selling Fortuna Lace program and Storm Green in its signature Malla Mesh,” according to founder Claudia Ochoa. “Designed with the retailer in mind, the additions offer strong merchandising opportunities across bridal, core, and fashion deliveries.” “Aesthetic Inheritance is about honoring what is passed down—through craftsma

NuBra’s collection of adhesive bras and other solutions products have multiple applications for the bride and others at her big event. “NuBra is a backless, strapless bra solution that was made with comfort in mind,” explained the company’s Ashey Tapia. “Perfect for special occasions, NuBra has options for this year’s wedding season.” “Feather-Lite is a staple in everyday wardrobe, a favorite for it’s light weight. It’s no wonder this style gets worn year around, not only for

On the website: new items from Honey Birdette’s Felicia collection in Turquoise Python, including Corset ($175), Bra ($145), Panty ($105), Thong ($95), Garter Belt ($120), Choker ($60), and Stockings ($35). Revenue at Honey Birdette rose 1.6% in 2025. The brand, which was acquired by Playboy five years ago, and retails online and in 50 stores in Australia, the U.S. and the U.K., reported sales of $70.854 million in 2025 compared to $69.729 million in 2024. Playboy itself, whi