The Intimate Apparel Trade Magazine For The U.S. And Canada
 

On the Honey Birdette website, left, the Honey Bunny Bra ($120), Honey Bunny Ears ($120 in a set with Tail), and Honey Bunny Choker ($170 in a set with Cuffs); right, the Honey Bunny Bralette ($105) and String ($85). In the third quarter, “Honey Birdette revenue grew to $18.4 million, or 12.1% year-over-year, led by full-price sales and U.S. e-commerce, while direct-to-consumer gross margin expanded approximately 140 basis points to 62.2%,” according to parent company Playboy

Vanity Fair has just launched its new Flawlessly Smooth Underwire Bra. It features “soft, 4-way stretch fabric that smooths the sides and back, helping create a sleeker silhouette under clothing. Innovative Flawless Flex cups provide an adaptive fit that accommodates natural size fluctuations, while comfortable support and stay-in-place straps help deliver confidence throughout the day,” according the description. Cindy Casana, Vanity Fair director of marketing, added, “women

Previously on the Hanes website: Women’s Natural Lift Underwire Bra $19.99; and Women’s Racerback Sports Bra with Compression, $18. Gildan reported third quarter net income of $259.4 million on net sales of $1.4666 billion, noting that the integration of recently acquired Hanes is “progressing as expected with the vast majority of synergy capture initiatives planned for 2026 already implemented,” and that it is “well on pace to realize approximately $100 million in synergies

Gemsli has just launched its Seamless, Wire-Free, Ultra-Soft Nursing Bra that comes with “teardrop removable pads for added modesty and smoothing,” according to a company description provided to BODY. “The ultra-soft, stretchy fabric wicks moisture away from the body; the high side wings smooth and contour, while the four-row hook-and-eye offers ultimate adjustability for superior comfort. The engineered knitting provides support and lift. Easy-glide clips and front adjustabl