The Intimate Apparel Trade Magazine For The U.S. And Canada
 

Shirley of Hollywood is closing. The California lingerie company had its beginnings as an intimate apparel components business started in New York in 1948 by Herman Schlobohm. Noting that there were “many factors and considerations” that went into the decision, the company’s Dana Schlobohm, Herman’s granddaughter, told BODY that “when the economic climate severely changed and the exorbitant costs associated with running a business in California severely hampered our business

Fresh Collection by Fruit of the Loom “Seamless Pointelle Lightly Lined Bra,” and “Seamless Cami Bralette and Bikini Underwear Set” now retailing on the Walmart.com website. “Fresh Collection by Fruit of the Loom is “a major portfolio expansion designed to capture the “transition market”- young women ages 13-22 navigating the gap between youth departments and adult intimates,” according to the company. “By pairing a modern, minimalist aesthetic with its signature manufacturin

The Corin Virginia 17871_03771 in Rose Portofino and the Virginia 17871_03771 in Sea Blue. As Corin celebrates “30 years of innovation, perfect fit, refined construction and superior comfort solutions tailored for even the most demanding and challenging busts and silhouettes,” the Polish brand’s U.S. distributor has expanded its selection again. “We are an enthusiastic partner to Corin, with a growing, well established, and continuously available range of Never Out of Stock b