The Intimate Apparel Trade Magazine For The U.S. And Canada
 

The Corin Virginia 17871_03771 in Rose Portofino and the Virginia 17871_03771 in Sea Blue. As Corin celebrates “30 years of innovation, perfect fit, refined construction and superior comfort solutions tailored for even the most demanding and challenging busts and silhouettes,” the Polish brand’s U.S. distributor has expanded its selection again. “We are an enthusiastic partner to Corin, with a growing, well established, and continuously available range of Never Out of Stock b

Marie Jo Avero Heartshape Bra, $165, and the Marie Jo Swim Madurai Plunge Bikini Top, $139, on the company website. Marc Dambremez has been named the new CEO of Van de Velde, the Belgian company that owns the Primadonna, Marie Jo, Sarda, Rigby & Peller and Lincherie brands. He will take over the post effective August 31, at that time replacing Karel Verlinde, who has chosen to leave the organization after seven years. Dambremez joins Van de Velde from Levi Strauss & Co., “wh

tomboyx co-founder Fran Dunaway “has led an ownership restructuring that returns controlling interest to the co-founder.” She will now take on “an active leadership role,” as president, and will work “alongside newly appointed CEO Seujan Bertram and chief creative officer James Ford.” The brand, which claims to be “the largest direct-to-consumer LGBTQ+ brand in the U.S.,” offers gender-inclusive underwear and apparel. Founded in 2013, the “queer- and women-founded company was

Comedian Heather McMahan in new Spanx BraVa bra. Spanx has introduced a “new everyday t-shirt bra collection,” named the “SpanxSupersmooth BraVa.” The launch utilized a digital campaign starring comedian Heather McMahan. The BraVa aims to “provide smooth, seamless comfort under clothes,” and is “engineered with flexible hinge cups so that the cups are more free-floating, allowing them to move flexibly from the wire and adapt to the unique shape of her breasts. Plus, the wings