The Intimate Apparel Trade Magazine For The U.S. And Canada
 

On the website: new items from Honey Birdette’s Felicia collection in Turquoise Python, including Corset ($175), Bra ($145), Panty ($105), Thong ($95), Garter Belt ($120), Choker ($60), and Stockings ($35). Revenue at Honey Birdette rose 1.6% in 2025. The brand, which was acquired by Playboy five years ago, and retails online and in 50 stores in Australia, the U.S. and the U.K., reported sales of $70.854 million in 2025 compared to $69.729 million in 2024. Playboy itself, whi

As all regular Victoria’s Secret shoppers know, the company retails panties at a low cost every day, all year. Occasionally, BODY prints a reminder of where this intimate apparel leader is currently venturing. On St. Patrick’s Day 2026 we received this offer in an email: Any 10 panties, sized from XS to XXL, for $40. Original pricing for each was previously as high as $14.95, the company noted.

iFabric’s “The Natural Collection” from Coconut Grove, as shown on its website. Several similar products have borne the Maidenform label for many prior years. iFabric Corp, which owns Coconut Grove intimates, as well a larger fabrics division, announced it expects combined revenue for the full year 2025 to jump 20%. At the same time it revealed a recent “transition away from the prior Maidenform license,” which it has used for many years on a wide variety of “intimate apparel

First half swimwear sales “lagged” for the Marie Jo and Primadonna brands, but those for the Sarda brand “grew strongly,” in 2025. Van de Velde sales for 2025 fell 2% while profit plummeted 44.3%. The Belgium based company owns the Primadonna, Marie Jo and Sarda brands, as well as other labels and retail chains (including Rigby and Peller), and has a 25.6% stake in Top Form Ltd., an Asia-based manufacturer of intimate apparel. Sales in 2025 were 202.4 million euros (about $23