The Intimate Apparel Trade Magazine For The U.S. And Canada
 

Images from the brand websites: Berlei, Naturana and MAGIC Bodyfashion. Co-founders Linda Sagman and Andrea Gaines announced, at the start of 2026, the launch of a new, “boutique“ intimates and legwear sales agency: Goldie & Lulu. The new group represents: Berlei, Naturana, MAGIC Bodyfashion, Stems legwear, Gossard, Dita Von Teese, The Knicker, Sainted Sisters, Conturelle, and Calida Women.  “With decades of experience representing premium global brands and building sustainab

New on the Aerie website: Show Off Unlined Balconette Bra (left) and OFFLINE By Aerie Real Me XTRA Rib Picot Sports Bra. Aerie comparable sales rocketed up over 20% during the holiday season. This increase in the first part of the fourth quarter comes on top of an 11% increase in third quarter comparable sales for the underwear division of American Eagle Outfitters (AEO). In the period November 2, 2025 through January 3, 2026, Aerie comparable sales growth was “in the low twe

Now on the Hanky Panky website: Signature Lace T-Shirt Bra and Signature Lace Original Rise Thong. Hanky Panky has been acquired by Crown Brands Group, a new brand management firm, in partnership with Rafar Group. the parent company of Gelmart International. Hanky Panky founders Gale Epstein and Lida Orzeck “will continue to play a pivotal role in shaping the brand’s future” and “will join Hanky Panky’s board of directors” according to the Crown announcement in late December.