The Intimate Apparel Trade Magazine For The U.S. And Canada
 

Dreamgirl is coming to the Altitude show in Las Vegas (Sunday, March 22nd through Tuesday, March 24th, 2026), with a fresh selection of intimate apparel. Pictured here, a preview of the latest styles. The Simply Sexy 2026 Spring Collection, with delivery scheduled to start in late March through April 1st, will be on display at the show, explained the company’s Paul Tobon, along with “a first look at our Fall Holiday Valentines - FHV 2026 Collection” (which ships later). “Our

New on the Victoria’s Secret website: Dream Angels Lace Bralette & Chiffon Polka Dot Shorts Set, $59.95; Lacie Unlined Triangle Bralette, $24.95. Victoria’s Secret comparable sales were up 8% in the fourth quarter and up 5% for the full fiscal year ended January 31, 2026. Total sales for the year were up 5.2% and income was up 11.9%. The company earned $188.88 million on sales of $6.55 billion, compared to net income of $168.83 million on sales of $6.23 billion in fiscal 2024

New on the Aerie website: Superchill Modal Thong Underwear, $8.95 and Superchill Modal Scoop Bralette, now reduced to $22.46. Aerie comparable sales in the fourth quarter rose 23%, while total sales rose 26.7% to $683.841 million, from $539.673 million in the three months ended February 1, 2025. For the full year 2025, comparable sales at the underwear division of American Eagle Outfitters (AEO) increased 9%, as total sales rose 11.3% to $1.934,702 billion from $1.738,414 bil