The Intimate Apparel Trade Magazine For The U.S. And Canada
 

On the Syrn website: The Show Off Unlined Plunge Bra $89 and The Showpiece Basque, $98. Syrn is the latest celebrity created lingerie brand, this from actress Sydney Sweeney. In a stunt to focus attention on introduction, she led a team dressed in black that draped several long ropes, composed of bras tied together band to band, across the Hollywood sign in California on the night of January 26. In an interview in Elle she repeated the tropes often used in previous lingerie l

Daisy Corsets has released more than 75 new corset styles in the past four months, all within its core Basics category, according to co-owner Jennifer Reynolds. “We are reviving top-selling colors and fabrics from years past and re-introducing them in a newly developed, curve-enhancing cut.” “The updated cut was extensively tested and refined before launch—and the results exceeded expectations. Retailers nationwide have seen the styles fly off shelves, with rapid sell-through

Dreamgirl has released its new Simply Sexy 2026 Collection, described by the company’s Paul Tobon as “a fresh, confident lineup designed to celebrate color, simplicity, and effortless sex appeal.” The new release “features Dreamgirl’s most in-demand silhouettes—including teddies, babydolls, slips, dresses, and bodystockings” and is “all about clean lines, flattering fits, and wearable sensuality. Simply Sexy 2026 keeps things sleek and modern, letting bold color and thoughtfu