Adore Me & David’s Bridal

Adore Me and David’s Bridal have just launched a bridal lingerie collection comprised of “over 20 pieces across bras, sleepwear, panties, and lingerie (including corsets, babydolls, slips, and bodysuits), with everything priced below $65.”

According to the press release, the collection “is now available at adoreme.com/bridal-lingerie and davidsbridal.com,” absent any mention of the physical Adore Me or David’s Bridal shops. The line is described as having “romantic palette of whites, blush pinks, and light blues, plus delicate lace, elevated textures, and thoughtful details, each look is designed to be enjoyed during and far beyond the wedding night.” 

On the David’s Bridal website, retail prices listed included $10.95 for the “Bridal Elea Thong”; to $44.95 for the “Summer Bodysuit;” to $49.95 for the “Lyza Strapless Push-Up Balconette Bra;” to $64.95 for the “Bessima Babydoll & G-String Set.”

The launch campaign for the collection centers around “reality-TV personality and bride-to-be, Giannina Milady Gibelli, as she prepares for her wedding with fiancé Blake Horstmann.”

Dani Huxley, assortment director at Adore Me, explained that “collaborating with David’s Bridal on this collection allowed Adore Me to bring together the best of both worlds: expertise in bridal fashion and a passion for lingerie that celebrates women.” David’s Bridal CEO Kelly Cook added that “partnering with Adore Me lets us serve the bride across her entire lifecycle, from morning-of loungewear to late-night lingerie. We’re breaking the old retail boxes and replacing them with a frictionless, one-stop shop that fuels her confidence.”