Adore Me: Men’s, Loungewear

From the new Adore Me Soft Touch collection: Classic Cotton Boxer for men, and pink Jersey Romper on the company website.

Adore Me, which was acquired by Victoria’s Secret in 2023, launched “Soft Touch,” which includes “100 versatile styles in three ultra-soft fabrics,” of “affordable loungewear” as well as the brand’s “debut in men’s underwear.” The collection is collaboration with model and entrepreneur Jordyn Woods and employs Jersey, Pointelle, and Rib. The new line offers bralettes, underwear, cami tops, wrap tops, V-neck and square-neck tees, onesies, wide-leg pants and rompers. The entire collection (available in sizes XS–XL) is priced “under $50, with some select styles as low as $8.95.”

Explained Adore Me assortment director Dani Huxley, “Adore Me is rooted in lingerie, which requires a lot of attention to detail — and we’ve carried that over to the fit of our loungewear. Fabrics were our starting point, because comfort starts with how a product feels against your skin. With Soft Touch we’re introducing our most comfortable styles (including men’s underwear) at our most comfortable price point.”