Cacique's “Lightest Lift” Bra

Cacique Intimates, a full cup brand now owned by Lane Bryant, has launched a new bra collection, Lightest Lift. The style combines “40% lighter padding than the average bra available,” with “airy, honeycomb spacer fabric that breathes and lifts,” as well as “comfortable, wide straps, a supportive underwire, and soft power mesh side-wings.”

The Lightest Lift Bra comes in a variety of colors, in sizes 38C-50D, 36DD-50DDD & 38F-46H, and currently retails for $41.97 on the Lane Bryant website.

“Innovating and designing everyday bras that equally support full cup sizes and provide comfort is Cacique’s expertise,” stated Heather Naughton, VP of merchandising at Cacique. “Comfort and support are a priority for our customers. We listened to her feedback and knew we needed to create a bra that feels light and airy when slipped on, but holds and supports her throughout the day.” Naughton noted that the company offered the new bra “in her favorite Balconette style.”