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  • Nick Monjo

Elomi Brand Now Sold By VictoriasSecret.com




(Filed Under wholesale Lingerie News). Elomi, a full figure brand owned by Wacoal and part of its Eveden North America division, is now offered on Victoria’s Secret’s website.


The label, founded in 2008, was part of U.K.-based Eveden when it was acquired by Wacoal in 2012. Elomi currently offers styles all the way up to an O cup, and its addition to VS, “will now expand the overall size offering available on VictoriasSecret.com to 100+ sizes.”


“Our partnership with Victoria’s Secret reinforces and aligns with Elomi’s message of inclusivity and allows us to connect with even more consumers. We couldn’t be more excited for this partnership and for the future together,” declared Liza Bennett, managing director of Eveden Inc. North America. — NM


On the website, Elomi’s prices range “from $20.00 to $32.00 for panties, and $59.00 to $76.00 for bras.”

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