Hanky Panky Structured Bras

The first Hanky Panky structured bras have just launched, these in partnership with Ariela and Associates International.

To start only two styles are offered, both with a suggested retail price of $68, and made from the same lace as the underwear. The first is the Signature Lace T-Shirt Bra (size range 32A to 36G), “ultra-lightweight with cups made of recycled spacer pads for eco-conscious comfort and” including “front-adjustable straps and a four-row hook-and-eye closure.” It is available in three colors: Black, Chai and Bliss Pink.

The second is the Signature Lace Balconette Bra (size range 32A to 36G). It provides “unlined support” through “encased” underwires and “innovative design elements for a truly luxurious experience,” and is available in three colors: Black, Chai, Red, as well as a print, Dark Peonies.

The bras are sold by Belk, Bloomingdales, Neiman Marcus, Nordstrom, Revolve, Shopbop, and other specialty retailers including at Hanky Panky stores.

In the fall, “two additional bra styles in a new mesh fabric, alongside two v-style mesh panties,” will be introduced.

Declared Hanky Panky CEO Brenda Berger: “We are so excited to launch such a highly-anticipated product category and offer this collection of structured bras that provide sexy, comfortable support from the start to the end of the day – no matter what their day holds.”