New Forplay Lingerie

Forplay’s new lingerie collection “really taps into the heart of Holiday and Valentine’s Day,” declared the company’s national sale rep, Freda Rose.

“With fabrics and trims such as velvet, rhinestones, ruffle trim, and sequin fringe detail, we’re adding our sexy touch to the classics that make these occasions festive and recognizable.” The company is “offering over 50 new designs this season. We have different shades of red, metallics, pinks, and of course, black.” Shipping starts October 1.

Asked to describe the Forplay customer, Rose replied, “with many style options, our target customer starts around 20 years of age and goes well into their late 30s.” An array of sizes is available, S-XL, and wholesale prices range for $12.95 to $19.75, with suggested retail price ranging from “$29.00 to $39.00.”

“Styles are flat packed in a reusable Forplay branded matte PVC bag with zipper. The minimum opening order is $300, “$100 for reorders,” and “orders ship 24 to 48 hours upon receipt.” The online catalog is already live on www.forplayinc.com. Contact Rose at freda@forplayinc.com or (323) 435-3358.