New Understance Store

Understance, which describes itself as “the North American subsidiary of Shenzhen Huijie Group Co., Ltd.—a global leader in lingerie manufacturing with over 27 years of expertise,” has opened it fourth Canadian retail location, this one a 2000 square foot space in Burnaby.

The first shop opened in February 2022 in Vancouver, with the others following in  Calgary and Inglewood. The firm says its goal is to open “30 retail locations across Canada and the U.S. within the next five years.” Director said Jiayi Lyu claims “an unmatched selection of 149 sizes and a variety of options catering to different breast shapes.”