Parfait’s A/W 2026

As specialty retailers continue to navigate evolving consumer expectations, fit, comfort, versatility, and inclusivity remain the key drivers of lingerie sales, according to the team at Parfait. “For Autumn/Winter 2026, Parfait introduces a thoughtfully developed collection designed to support the everyday needs of full-busted customers — blending modern aesthetics with technical performance across core categories including lace lingerie, seamless essentials, nursing, activewear, and everyday basics,” according to a company spokesperson.

“Recognizing the growing demand for comfort-driven yet supportive solutions, Parfait has expanded its assortment with innovative new styles such as the Amelie P6800 Lace Unlined Bra, which combines delicate floral lace with geometric mesh for a contemporary romantic look, while incorporating shaping side slings and supportive underwire cups engineered specifically for fuller busts. The Amelie P6800 is scheduled for August 2026 delivery.”

“Building on the success of its seamless essentials program, the Holly NB501 Seamless Wire-Free Nursing Bra is developed as an extension of the original Holly seamless nursing bra introduced in SS26 — a style that has been well received by specialty retailers as one of Parfait’s best-selling wire-free bras for fuller-busted customers. The new nursing version offers a smooth, breathable, and flexible option that delivers reliable lift without the use of wires or padding, while featuring easy one-hand nursing clips and comfort-focused straps designed for everyday functionality. The Holly NB501 will be available for July 2026 delivery.'

'For customers seeking performance solutions beyond everyday lingerie, Parfait also introduces the Katniss PA201 Mid-High Impact Sports Bra. The Katniss PA201 is an updated version of the previous Dynamic Sports Bra P5541, now featuring enhanced fit, comfort, support, and improved bounce control for fuller-busted customers. Engineered for full-busted and full-figured women, Katniss also features moisture-wicking fabric, perforated foam cups for enhanced ventilation, and adjustable convertible straps that can be worn cross-back for increased stability during medium to high-impact activities. The Katniss PA201 is scheduled for November

2026 delivery.”

“The AW26 collection also introduces exciting new color updates to Parfait’s best-selling styles. A rich Blackberry hue has been added to the popular Enora P5272 cut-and-sew minimizer, available for September 2026 delivery, while a classic Navy tone is now introduced as a new color addition to the Simplicity P2400 Seamless Wire-Free Bra, available for July 2026 delivery, offering retailers refreshed merchandising opportunities within proven performers.’

“Completing the AW26 offering is the introduction of Parfait’s new No-Show Bonded Seamless Hipster Panty program, available both individually ($16 in retail price) and in value 3-packs ($38 per 3-pack in retail price). Designed with bonded waist and leg openings for a smooth, line-free finish, this everyday essential delivers a second-skin feel that moves with the body — ideal for layering under contemporary wardrobe staples.” 

“We encourage our retail partners to take advantage of our AW26 early-bird promotion, which offers 20% discount plus free shipping on orders of $500 or more placed by March 30, 2026,” said Sindy Ortiz, Account Manager at Parfait. “This program is designed to help specialty retailers maximize their margin opportunity while securing inventory for key AW26 deliveries.”

All styles in the AW26 collection continue Parfait’s commitment to serving the full-bust and full-figure market, with sizes engineered to provide consistent support and fit for customers often under served by traditional lingerie offerings. For more information on the AW26 collection, please contact Parfait’s Customer Success Team at cs@parfaitlingerie.com or +1 (562) 213-0604, or your Account Manager, Sindy Ortiz at sindy@parfaitlingerie.com (Direct # +1 626.727.3972).