Parfait’s Strapless Styles

Parfait’s Elissa P50116

“As warmer weather arrives and shoulder-baring styles take center stage, strapless bras become a key driver for lingerie retailers,” began Ken Zhang, the CEO of Parfait. “And we have addressed this demand with a proven strapless assortment designed specifically for fuller bust and full-figure consumers. These bras deliver support, comfort and security. And they sell!”

Parfait’s Elise PP6270

Leading the collection is the Elissa P50116 Strapless Longline Bra, “a top-performing style that continues to drive strong sell-through year after year. Designed as a strapless bra top with a longline silhouette, Elissa features seamless light foam cups, silicone elastic at the neckline, and non-slip gripper fabric to ensure a secure, stay-put fit. The full back with multiple hook-and-eye closures enhances smoothing and provides exceptional support. Recently updated for an improved, true-to-size fit, Elissa is available up to a U.S. K cup and offered in core colors—pearl white, black, and bare—at an accessible MSRP of $66.”

Parfait’s Elissa P50116

“Also featured is the Elise P60915 Strapless Bra, a sleek and versatile option ideal for everyday wear and special occasions alike,” continued Zhang. “With seamless smooth cups and silicone elastic for stability, Elise delivers reliable support while maintaining a clean, modern look. Its detachable, daisy-embossed straps allow for five-way styling, offering retailers a multifunctional solution that appeals to a wide range of customers. The elegant tuxedo bow with pearl charm adds a refined finishing touch. Elise is available up to a US K cup in core colors, with an MSRP of $62. 

“Our strapless bras have been selling exceptionally well,” emphasized Zhang. “The Elissa P50116, in particular, has been a top seller for years. It performs like a short bustier, offering true non-slip support for fuller busts. With thousands of units sold annually and continued growth each year, it’s a proven retail winner at a competitive price point.” With a focus on fit, function, and inclusivity, Parfaitt’s strapless bras “provide retailers with reliable, high-demand styles that meet the needs of an under served market segment. As strapless season peaks, these styles offer strong replenishment opportunities and consistent sales performance.” For more information or to request samples, please contact Sindy Ortiz, account manager, at sindy@parfaitlingerie.com or +1 (626) 559-4285.