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  • Nick Monjo

Shapermint Provides Many Claims Of Success

Shapermint, in a press release announcing that one of its several co-founders, chief marketing officer Massimiliano Tirocchi, had been named to Forbes’ 30 Under 30 list of accomplished business executives, provided several additional claims of business success.

The Uruguay-based online retailer stated that since its launch in 2018 it has grown from “0 to 4.5 million customers, surpassed $250M in sales, and launched two in-house brands--Empetua (shapewear) and Truekind (bras)--all without external funding.”

It went on to assert that it has created “a community of women who had never considered shapewear before encountering Shapermint. As a result, 48% of its customers are first-time shapewear buyers.” And it added, in late December, that “Shapermint will release third-party growth data from market research firm The NPD Group revealing that the company accounted for nearly 20% of all U.S. shapewear sales, as of the 12 months ending August 2020.”

Finally, the firm pointed to a report from the website Digital Commerce 360 “which ranked Shapermint at number 3 of the Top 10 fastest-growing web-only retailers in the nation.”

Shapermint currently lists several brands, in the following order, on its website: Empetua, Curveez, TC, Miraclesuit, Wacoal, Bali, Maidenform, Squeem, Commando, Truekind, Hanes hosiery, Berkshire hosiery. Hue, Champion and Playtex maternity. — NM

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