Spanx BraVa Collection

Comedian Heather McMahan in new Spanx BraVa bra.

Spanx has introduced a “new everyday t-shirt bra collection,” named the “SpanxSupersmooth BraVa.” The launch utilized a digital campaign starring comedian Heather McMahan. The BraVa aims to “provide smooth, seamless comfort under clothes,” and is “engineered with flexible hinge cups so that the cups are more free-floating, allowing them to move flexibly from the wire and adapt to the unique shape of her breasts. Plus, the wings are free-cut and bonded, providing her with extra support and smooth, seamless comfort.” Three styles are offered: Lightly Lined, Unlined, and Push-Up, as well as “a variety of skin tones and fashion shades.” We found all versions retailing for $58 on the Spanx website in April.