The Intimate Apparel Trade Magazine For The U.S. And Canada
 

New on the Aerie website: Superchill Modal Thong Underwear, $8.95 and Superchill Modal Scoop Bralette, now reduced to $22.46. Aerie comparable sales in the fourth quarter rose 23%, while total sales rose 26.7% to $683.841 million, from $539.673 million in the three months ended February 1, 2025. For the full year 2025, comparable sales at the underwear division of American Eagle Outfitters (AEO) increased 9%, as total sales rose 11.3% to $1.934,702 billion from $1.738,414 bil

Aubade, Cosabella and Calida lingerie illustrating the Calida Group annual report for 2025. Calida Group 2025 net earnings fell on lower sales, with the biggest sales drop at the company’s recently acquired Cosabella brand. Cosabella suffered a sales decline of 26.4% compared to 2024, while sales at the long held Aubade brand were down 8.6%, and sales for the Group’s largest brand, Calida, fell 3.4%. The company as a whole had net earnings of 10.988 million Swiss francs (abo

As specialty retailers continue to navigate evolving consumer expectations, fit, comfort, versatility, and inclusivity remain the key drivers of lingerie sales, according to the team at Parfait. “For Autumn/Winter 2026, Parfait introduces a thoughtfully developed collection designed to support the everyday needs of full-busted customers — blending modern aesthetics with technical performance across core categories including lace lingerie, seamless essentials, nursing, activew