Wacoal U.S. Sales, Profit Dip

New on the Bravissimo website, left Millie Floral Bra, $82; and right, Millie Luxe Bra ($88), pictured with set.

Wacoal International Corp. (U.S.) reported lower sales and operating profits in the six months ending September 30, 2025, while at Wacoal Europe Ltd. income was slightly lower on significantly higher sales.

The U.S. division, which is one of several segments of the global Wacoal Holdings Corp (which is based in Japan), reported a first half operating profit of 823 million yen (about $5.3 million at current exchange rates) on sales of 12,425 million yen (about $79.3 million) compared to operating income of 1,233 million yen (about $7.9 million) on sales of 14,402 million yen (about $91.9 million) in the same six months last year.

The company explained that during the period sales in the U.S. fell “due to the intensified impact of restrained purchases by some of our wholesale customers while trade policies continue to remain uncertain. By sales channel, sales from our stores in department stores continued to remain challenging due to the impact of store closures by major wholesale customers, in addition to restrained purchases. While sales from major e-commerce platforms continued to grow steadily, delivery did not progress as anticipated due to the impact of restrained purchases that similarly affected department stores. On the other hand, sales from our e-commerce website exceeded the level of the corresponding period of the previous fiscal year as a result” of improvement to the websites.

Operating profit at Wacoal Europe was 936 million yen (about $6.0 million) on revenue of 15,858 million yen (about $101.2 million) in the six months ended September 30, compared to income of 940 million yen on sales of 11,490 million yen (about $73.3 million).

The company explained that Wacoal Europe sales increased “due to the contribution of sales from the Bravissimo Group, which we acquired in September 2024,” but added that “a fire that occurred at a logistics warehouse in June 2025 led to lost opportunities after shipping was suspended from our e-commerce website for approximately two months.” It claimed that insurance will eventually compensate for the damage and lost income but added that “only a portion of the insurance payments has been recorded during the current consolidated six months period.”